According to a 2023 report published by Allied Market Research, the online coaching market is expected to grow at 14% CARG reaching $11.7 billion globally in 2032.

Whether you are an aspiring coach hoping to create your own program or an entrepreneur seeking to implement coaching as part of your employee development strategy, understanding the fundamentals of building a coaching program is essential.

In this comprehensive guide, we’ll look into the step-by-step process of creating a coaching program, offering actionable insights, templates, and real-world examples to help you get started.

Even if you are embarking on this journey for the first time or seeking to enhance an existing program, this article will equip you with the knowledge and resources you need to build impactful coaching experiences that inspire growth, transformation, and fulfillment for your clients.

First, let’s get started by going over some basics.

What is a Coaching Program?

A coaching program is a structured and systematic approach designed to help individuals or groups achieve specific goals, improve skills, or overcome certain obstacles or challenges. It typically involves a series of sessions facilitated by a skilled coach who provides guidance, support, and accountability to the participants.

Coaching programs can cover various areas such as personal development, career advancement, leadership skills, health and wellness, and more. The program’s structure may include goal setting, action planning, skill-building exercises, feedback sessions, and progress tracking, all tailored to the unique needs and objectives of the participants.

The ultimate purpose of a coaching program is to empower individuals to unlock their potential, maximize their performance, and achieve desired outcomes in their personal or professional lives.

Why Create a Coaching Program?

Coaching programs are considered to be transformative vehicles for growth and achievement, benefiting those joining the program as well as its creators.

Let’s go over the benefits for the learners and creators a.k.a coaches, who want to build a coaching business and are choosing to invest in it.

Benefits for Learners

Personal Growth: Participants in coaching programs experience significant personal growth as they gain clarity on their goals, develop new skills, and overcome obstacles that may have been holding them back from achieving what they want.

Accountability and Support: Having a coach provides participants with accountability and support, helping them stay focused, motivated, and on track toward achieving their objectives.

Customized Guidance: Coaching programs offer personalized guidance tailored to the individual needs and circumstances of each participant, ensuring that they receive relevant, prompt, and actionable advice.

Confidence and Empowerment: Through the encouragement and feedback provided by the coach, participants build confidence in their abilities and feel more empowered to take bold actions toward realizing their aspirations.

Improved Performance: Participants often experience improved performance in various areas of their lives, whether it’s in their career, relationships, health, or personal development, leading to greater satisfaction and fulfillment.

As it becomes obvious, coaching programs offer a wide range of benefits for its participants – learners, while helping them embark on a transformative journey to improve their personal and professional lives.

Benefits for Creators

Impact and Influence: Creating a coaching program allows creators to make a meaningful impact in the lives of others by sharing their expertise, knowledge, and experience.

Professional Fulfillment: Developing a coaching program is highly rewarding for creators, as it allows them to leverage their skills and passion to help others succeed.

Monetization: Coaching programs can be an opportunity for coaches to monetize their knowledge through various means, providing them with a scalable source of income and the potential to build a sustainable business around their expertise.

Brand Building: By delivering valuable content and achieving tangible results for participants, creators can enhance their brand reputation and credibility within their industry, attracting more clients and opportunities.

Flexibility and Freedom: Creating a coaching program offers flexibility in terms of scheduling and delivery, allowing creators to maintain a healthy work-life balance while still serving clients effectively or even while working full-time.

Coaching program creators can also reap the benefits the program offers while building on their expertise. They can also start earning a decent amount of money from it, which makes coaching a great investment to begin with.

💁🏼‍♂️ Find out How Much Money Can You Make Selling Online Courses

Building an Online Coaching Program: 5 Easy Steps

Moving on to how creators can start developing their coaching programs from scratch, we have prepared an easy-to-follow guide to further streamline the process.

So if you are wondering how you can start coaching clients and grow your business, you are going to find this resource useful.

Step 1: Define the Purpose of Your Coaching Program

The first step to building a coaching program is defining its purpose. This requires you to answer the ‘why’ behind it, as well as finding out who your target audience is, your goals and objectives, and the scope of the program.

Identifying your target audience

Understanding who your program is designed for enables you to tailor your content, coaching model and approach, and messaging to meet the specific needs and preferences of your audience.

To identify your target audience, consider the following:

Look into demographic characteristics: Start by defining the demographic characteristics of your ideal participants, such as age, gender, occupation, income level, education level, and location.

Think about psychographic traits: Delve deeper into the psychographic traits of your target audience, including their interests, values, beliefs, motivations, challenges, and aspirations.

Conduct market research: Gather insights into the needs, preferences, and pain points of your target audience. This can involve surveys, interviews, focus groups, and analysis of existing data and trends.

Do a competitive analysis: Evaluate your competitors and similar coaching programs to understand their target audience and identify gaps or opportunities in the market that you can capitalize on.

Gather feedback and validation: Seek feedback from potential participants or trusted professionals in your network to validate your assumptions and ensure alignment between your program offerings and the needs of your target audience.

By clearly identifying your target audience, you can tailor your coaching program to address their specific needs and preferences, increasing its relevance and appeal.

Clarifying Goals and Objectives

Setting clear and measurable goals for your coaching program will help you stay focused, track its progress, and evaluate its success. For this, it might help to ask yourself the following questions:

• What is the outcome or impact you want to achieve for your participants?
• What specific outcomes do you want participants to achieve by the end of the program? (make sure these are SMART goals)
• What knowledge, skills, behaviors, or mindset shifts do you want them to develop or experience as a result of participating in the program?
• How will you track progress and evaluate the impact of your program on participants?
• How does your coaching program contribute to your long-term vision and mission? (align goals with your vision as a coach or organization)

By clarifying your goals and objectives, you create a roadmap for your coaching program that guides decision-making, resource allocation, and program delivery, ultimately maximizing its impact and value for participants.

Defining the Scope of the Program

Defining the scope of your coaching program involves outlining the boundaries, deliverables, and parameters that govern the program structure and content. This helps manage expectations, ensure clarity, and maintain focus throughout the program.

To define the scope of your program, consider the following:

Program Duration

Determine the duration of your coaching program, including the total number of sessions, session frequency, and overall timeline.

For example, will it be a short-term program spanning 3 to 4 weeks or a longer-term program extending several months or even a year?

Session Structure

Define the structure of each coaching session, including the format, agenda, topics, activities, and duration. How can the sessions be organized to maximize engagement, learning, and progress?

Program Components

Identify the core components or modules of your coaching program, such as curriculum topics, coaching techniques, resources, and support materials. For this, you will need to think about which content and resources will be included to support participants’ learning and development.

Delivery Methods

Determine how the coaching program will be delivered, whether through in-person sessions, virtual meetings, online courses, group workshops, individual coaching sessions, or a combination of these methods.

Participant Responsibilities

Clarify the roles and responsibilities of participants, including attendance expectations, participation requirements, assignments, and action steps. What do participants need to do to fully engage and benefit from the program?

Scope Limitations

Set clear boundaries and limitations on what is included in the coaching program and what falls outside its scope. This may include specific topics or areas that will not be covered, as well as any limitations of your role as a coach or other responsibilities.

By defining the scope of your coaching program, you establish clear parameters that guide the program’s development, delivery, and management, ensuring that you are offering a structured learning experience for all participants.

Step 2: Design Your Coaching Program

Once you decide on your target audience, and got your objectives in place, you are ready to start planning your coaching program by organizing your sessions and curriculum.

To make this possible, you will need to determine the session length and frequency and develop an effective program outline.

First, think about the time constraints and availability of your participants and yourself.
Shorter sessions (e.g. 30-60 minutes) may be more suitable for you if you are a busy entrepreneur, while longer sessions (e.g. 90 minutes to 2 hours) allow for more in-depth discussions and activities. Frequency can vary based on the program’s intensity and objectives, ranging from weekly sessions to bi-weekly or monthly meetings.

Then, to develop a curriculum framework, break down your program goals and objectives into modules or topics that will be covered in each session, ensuring a logical progression of learning.

Your curriculum outline needs to include session topics, learning objectives, key concepts, activities, and resources for each module. While planning these, stay flexible as this will help you customize your content later on based on your participants’ needs, interests, and progress.

Having a specific framework in place can help you create a signature coaching program as well. This is a unique offering showcasing your expertise, approach, and style in the best way possible, setting it apart from other generic coaching services. It reflects your distinct methodology, philosophy, and values as a coach.

The best part? It is a reusable coaching framework that you can use multiple times to help clients accomplish a specific goal. This means you don’t have to design every client’s coaching journey from scratch every time.

Selecting coaching techniques and methodologies

Familiarize yourself with various coaching styles, such as directive coaching, non-directive coaching, cognitive-behavioral coaching, and solution-focused coaching, to find out which one is more suitable for you.

It might be helpful to consider the strengths and limitations of each coaching style and how they align with the goals and preferences of your learners. Then adapt your coaching approach based on their individual needs, learning styles, and personalities.

Also, you can make use of various coaching tools and resources to enhance the coaching experience and facilitate learning and growth. Such toolkits may include assessments e.g. personality assessments, leadership assessments, worksheets, templates, ebooks and text readings, videos, case studies, and real-life examples.

Incorporating assessment and feedback mechanisms

Define clear metrics and indicators to track your learners’ progress and measure the effectiveness of the coaching program. This may include quantitative measures like performance metrics and goal attainment, as well as qualitative feedback including self-assessments, and reflections.

Implement a system for collecting and documenting progress data throughout the program, such as progress journals, check-in surveys, or progress review meetings.

On top of this, create opportunities for ongoing feedback and reflection between you and your learners to assess progress, address challenges, and celebrate successes.

When doing so, it’s essential to encourage open and honest communication and provide constructive feedback that is specific, actionable, and supportive. Use this type of feedback from learners to refine and improve the coaching program, curriculum, and delivery methods as needed.

Need an all-in-one online course platform that has robust assessment tools and covers all your coaching needs? Try LearnWorlds.

Step 3: Create Your Coaching Program Materials

Depending on the type of coaching services you will be offering, it’s important to decide how you are going to deliver them and what type of coaching resources you will need to include in your program content.

For example, as a coach offering life coaching or health coaching you will most likely conduct 1:1 coaching sessions instead of group coaching ones, to better meet individual client needs. You may also need to use specific health-related questionnaires to assess each case of potential clients effectively.

Then again, if you are offering executive coaching, perhaps a group coaching program is more suitable to help your clients build and develop the skills they need as part of a larger team or community. For this, you may plan to use coaching exercises like role-playing or visualization.

Creating templates, checklists, and guides

Think about the content creation needs of the program and decide whether you want to build any templates, checklists, worksheets, exercises, guides or other resources to help you and your clients.

Session outlines

Session outlines serve as roadmaps for coaching sessions, ensuring that each session is structured, purposeful, and focused on achieving specific objectives.

Here’s how to create effective session outlines:

• Start by defining the overarching goal or theme of the session.
• Break down the session into key segments, such as introduction, discussion, activities, and conclusion.
• Outline the main topics or discussion points to be covered in each segment.
• Include prompts or questions to facilitate meaningful dialogue and exploration.
• Allocate time for each segment to ensure that the session stays on track.
• Provide space for participants to jot down notes, reflections, and action steps.
• Review and refine session outlines based on feedback from participants and observations during sessions.

Worksheets and Exercises

Worksheets and exercises are valuable tools for enhancing learning, promoting self-reflection, and facilitating skill development in coaching programs.

Here’s how to create engaging worksheets and exercises:

• Identify the key concepts, skills, or activities you want to reinforce or explore further.
• Design worksheets that encourage participants to reflect on their experiences, identify patterns, and set goals.
• Develop exercises that allow participants to practice new skills, experiment with different approaches, and apply learning to real-life scenarios.
• Use a variety of formats, such as fill-in-the-blank, multiple-choice, open-ended questions, and interactive activities, to cater to different learning styles.
• Ensure that worksheets and exercises are visually appealing, user-friendly, and easy to understand.
• Provide clear instructions and explanations for each worksheet or exercise.
• Encourage participants to complete worksheets and exercises between sessions to deepen their learning and engagement with the material.

Crafting supporting resources

As complementary and supporting materials, you might want to also prepare a list of text readings, books, articles, downloadable PDFs, e-books, and more.

Reading materials

Reading materials complement coaching sessions by providing additional insights, perspectives, and resources for your clients to explore independently.

Here’s how to curate effective reading materials:

• Select high-quality articles, books, research papers, blog posts, and other relevant resources that align with the themes and topics covered in the coaching program.
• Provide a mix of foundational readings and contemporary literature to offer a comprehensive understanding of the subject matter.
• Offer summaries or discussion questions for each reading to guide participants’ engagement and encourage critical thinking.
• Organize reading materials into categories or themes for easy reference and accessibility.
• Share reading materials through your chosen digital platform, email newsletters, or online portals to ensure easy access for participants.
• Encourage participants to share their insights, questions, and reflections on the reading materials during coaching sessions or in online discussion forums.

Multimedia Resources

Multimedia resources, such as videos, podcasts, and webinars, can enhance learning by providing visual and auditory stimulation, offering alternative perspectives, and illustrating more complex concepts in a dynamic and engaging format.

Here’s how to incorporate multimedia resources into your coaching program:

• Identify multimedia resources that complement the themes and objectives of the coaching program.
• Curate a diverse selection of multimedia content, including interviews with experts, TED talks, instructional videos, virtual workshops, and audio recordings.
• Integrate multimedia resources into coaching sessions as supplemental learning materials or assign them as pre-work or homework assignments.
• Provide guidance and context for each multimedia resource to help participants understand its relevance and how it relates to their learning goals.
• Encourage participants to reflect on their insights, takeaways, and questions after engaging with multimedia resources, and discuss them during coaching sessions.
• Leverage technology platforms and tools to facilitate access to multimedia resources, such as embedding videos in digital workbooks or creating playlists on streaming platforms

These resources can be included in a coaching package to offer additional value to your clients. You may choose to bundle these together in a single offering or even sell them as separate products or add-ons with different pricing.

Download these done-for-you templates for your coaching program!

Step 4: Prepare to Launch & Deliver Your Coaching Program

Once your coaching materials are ready, you can start preparing your program launch. For this, you will need to have a dedicated sales funnel or a marketing campaign in place to promote it effectively and encourage potential clients to participate.

💁🏼‍♂️ Need help? Learn How to Launch Your Online Course in 8 Steps

Recruiting and onboarding clients

To attract clients to your coaching program, you will need to build a strong online presence through a professional website. Leverage social media like LinkedIn to network and build relationships with potential clients and industry peers.

There is also email marketing, so if you already have an email list with interested subscribers, you can start promoting your coaching program there or via a pre-launch landing page, encouraging them to join in.

Last but not least, you can offer free resources or workshops to demonstrate your expertise and attract potential clients to your coaching program.

Conduct initial client assessments

The majority of coaches work with sessions using a video conferencing tool like Skype, Zoom, or Webex as a standalone tool, or inside a robust online course platform like LearnWorlds. Such tools are going to help you onboard new clients to the program and can kick-start the coaching process.

The first session involves assessing the needs of each client after completing the coaching form. This is a structured tool used to facilitate the communication between you and your clients that documents essential information on their progress and insights into the coaching relationship.

Before onboarding clients into your coaching program, you will need to conduct initial assessments to understand their goals, needs, and readiness for coaching.

Here are some tips on how to approach initial client assessments:

• Develop intake questionnaires or surveys to gather information about clients’ backgrounds, challenges, objectives, and expectations for coaching.
• Schedule discovery calls or meetings with potential clients to discuss their coaching goals, clarify expectations, and assess compatibility.
• Collaborate with clients to establish clear, specific, and measurable goals for their coaching journey, ensuring alignment between their objectives and your coaching approach.
• Use assessment tools or inventories such as personality assessments or goal-setting exercises, to gain deeper insights into clients’ strengths, preferences, and areas for growth.
• Set clear boundaries including confidentiality, payment terms, and communication protocols, to establish a mutual understanding and agreement between you and your clients.

Delivering coaching sessions effectively

Getting to know your clients better and building rapport is fundamental for establishing a trusting and supportive relationship with them.

Practicing active listening during your sessions will demonstrate genuine interest and attention. It will help validate their thoughts, feelings, and experiences to foster a sense of understanding, empathy, and compassion, excluding judgment from the equation.

As a coach, you will be required to be authentic and transparent in your interactions. It will be your responsibility to create connection and trust, by sharing relevant personal experiences and insights. In all cases, you are also expected to treat your clients with respect and be mindful of their boundaries, cultural differences, and communication preferences.

Facilitating meaningful discussions

To keep the conversation going and stay on track with each session’s goals, you will need to implement some strategies in your coaching plan:

Clarify Objectives: Begin each session by clarifying the objectives and desired outcomes with your clients. Ensure that both you and your clients are aligned on the focus and purpose of the session.

Ask Powerful Questions: Use open-ended questions, reflective prompts, and exploratory inquiries to encourage deep reflection and self-discovery. Avoid leading questions and instead invite clients to explore their thoughts and feelings openly.

Active Engagement: Encourage active participation and engagement from your clients. Create a safe and non-judgmental space where clients feel comfortable sharing their thoughts, concerns, and aspirations.

Reflective Listening: Practice reflective listening by paraphrasing, summarizing, and validating your clients’ thoughts and emotions. Use linking and wrap-up questions, and reflect on their words to demonstrate understanding.

Challenge and Support: Strike a balance between challenging your clients to explore new perspectives and supporting them through their challenges. Offer constructive feedback and insights while providing encouragement and validation.

Facilitate Action Planning: Help your clients translate insights into actionable steps by co-creating action plans. Encourage them to set goals and identify concrete actions they can take to move towards their desired outcomes.

Managing logistics and scheduling

Efficient scheduling is essential for managing coaching sessions successfully, ensuring a smooth client experience as part of the coaching program.

To make this possible, consider using an online scheduling tool like Calendly, to allow clients to book sessions at their convenience. These tools offer features such as calendar integration, automated reminders, and customizable availability.

You can also set up automated reminders for upcoming sessions to reduce no-shows and keep clients informed. Remind them of upcoming appointments via email or SMS, and include relevant details such as session time, agenda, and any pre-session preparation required.

Scheduling live sessions in LearnWorlds

If you are using an online course platform to deliver your program, look for a calendar integration to avoid double bookings and ensure accurate availability. Syncing your schedule across multiple devices and platforms helps you stay organized and prevents scheduling conflicts.

Make sure to offer your clients a range of time slots to choose from, including evenings and weekends, to accommodate their schedules effectively.

Step 5: Monitor and Evaluate Your Coaching Program

Finally, to ensure your clients are making strides toward their goals, tracking their progress and evaluating your program’s effectiveness is imperative.

Tracking client progress

Establish clear benchmarks and milestones aligned with the client’s objectives. These provide measurable checkpoints to gauge progress and adjust strategies as necessary.

Regularly gather feedback from clients to understand their perception of progress, challenges faced, and areas requiring further attention. This insight allows for tailored adjustments to the coaching approach, ensuring alignment with the client’s evolving needs and aspirations.

Evaluating program effectiveness

Assessing the overall effectiveness of the coaching program is vital for continuous improvement and client satisfaction. This entails evaluating client outcomes against predefined goals and objectives. Analyze quantitative data, such as goal attainment and behavioral changes, alongside qualitative feedback to gauge the program’s impact.

Additionally, gather testimonials and reviews from clients to capture their experiences, successes, and areas of growth. Positive testimonials serve as valuable social proof and can help in attracting future clients, while constructive feedback informs program refinements and enhancements.

💁🏼‍♂️ LearnWorlds’ in-depth reporting gives you the most accurate and powerful insights into your clients’ progress and your coaching program’s performance.

BONUS: Inspiring Coaching Program Examples

Offering effective coaching requires more than just knowledge and skills—it demands a commitment to embodying key qualities and employing effective strategies for success.

In this bonus section, we’ll feature a few existing successful coaching programs to help you gather some inspiration. Besides learning from top industry leaders never goes out of fashion.

Tony Robbins – ‘Unleash the Power Within’

You know it and we all know it; Tony Robbins is perhaps the most recognizable coach in the world. This life and business strategist, motivational speaker, and best-selling author is known for his high-energy seminars, books, and coaching programs focused on personal development, wealth creation, leadership, and peak performance.

Some of his well-known ones include ‘Unleash the Power Within’, Date With Destiny’, ‘Business Mastery’ and ‘Life Mastery’.

Through his coaching, Robbins utilizes a combination of psychology, NLP (neuro-linguistic programming), and practical strategies to help individuals achieve breakthrough results in their personal and professional lives.

Robbin’s coaching resources include: blog posts, videos, seminars, workshops where participants engage in immersive learning experiences, books and publications, online courses and training programs, interviews, and podcasts.

Brené Brown – ‘The Daring Way’

Brené Brown is an American professor, author, and podcast host who has gained widespread acclaim for her work on vulnerability, courage, shame, and empathy. She is the author of several best-selling books, including “The Gifts of Imperfection,” “Daring Greatly,” and “Braving the Wilderness.”

Brown’s coaching and speaking engagements focus on helping individuals and organizations cultivate resilience, authenticity, and wholehearted living.

Through her TED Talks, books, podcasts, and online courses, Brown has inspired millions of people worldwide to embrace vulnerability, practice courage, and live more fulfilling lives. She is known for her engaging and relatable storytelling style, which resonates with audiences from diverse backgrounds.

Brown’s coaching resources include: books, workbooks, discussion guides, glossaries, checklists, online courses, podcasts, in-person conferences – live workshops, seminars, and speaking engagements for individuals, organizations, and conferences worldwide.

Robin Sharma – ‘The 5 AM Club Method’

Another renowned personality – Robin Sharma, is a Canadian author, speaker, and leadership expert known for his motivational books and coaching programs.

He is best known for his book “The Monk Who Sold His Ferrari” and his “Leadership Wisdom” series, inspiring millions of readers worldwide. Sharma’s coaching focuses on personal mastery, leadership development, and achieving excellence in both personal and professional life.

Sharma provides coaching and leadership development programs tailored to individuals, teams, and organizations.

His coaching and training offerings often draw from his books, including “The Leader Who Had No Title” and “The 5 AM Club,” as well as his online courses and seminars.

Sharma’s coaching resources include: books and publications, live seminars and workshops, online courses and programs, virtual coaching, interviews, and podcasts via ‘The Mastery Sessions’ podcast show.

Ready to Build Your Own Coaching Program?

Building a coaching program is not only an opportunity to share your expertise and make a positive impact but also a transformative experience for both you and your clients.

As you have learned throughout this guide, the process involves thoughtful planning, creativity, and a commitment to continuous improvement. However, the rewards far outweigh the challenges.

By creating a coaching program, you have the chance to:

• Empower individuals to reach their full potential and achieve their goals.
• Establish yourself as an authority in your field and build a thriving coaching practice or business.
• Make a meaningful difference in the lives of others and contribute to positive change in your community or industry.

Remember, every successful coaching program starts with a single step. Whether you are a seasoned coach or just starting out, do not let fear or uncertainty hold you back. Take that first step, and the rest will unfold naturally as you gain momentum and confidence along the way.

Start building your coaching business with LearnWorlds. Get your free trial today!

The post How to Build a Coaching Program: Templates, Tips & Examples appeared first on LearnWorlds.

If household names in fitness use affiliate marketing, imagine what this simple lead generation strategy can do for your fitness coaching brand.

With a market value of over $17 billion and 16% of online orders coming from affiliate links, affiliate marketing can be an effective way to get fitness influencers to attract those new leads for you.

If you want to give affiliate marketing a try to grow your fitness brand, we have a spot-on 5-step blueprint in place for you:

How Does Affiliate Marketing Work?

Affiliate marketing takes place when you recruit partners to promote your products or services for you in exchange for a share of the sale.

Partners, or affiliates will be promoting your services to their audience through social media, email, community, or website through a unique link. Anyone buying through that link will be assigned to that affiliate who will get a commission.

LearnWorlds has a superb built-in feature to manage & track affiliate programs for online courses. You can use LearnWorlds to sell your fitness courses and your coaching services.

Keep reading as we dig into each of the steps and get started on your affiliate marketing campaign for lead generation.

Step 1: Define Your Target Audience

Sure, you want to make a positive impact on the health of as many people as possible, but your particular brand of fitness coaching might not be the perfect match for everyone.

Maybe you’re an expert at prenatal workouts for high-risk mothers, or perhaps you’re using your medical knowledge from your previous career to develop fitness programs for people with arthritis.

Some fitness coaches hone in on busy professionals who don’t have time for the gym, older adults who need modified workouts, or athletes who want to optimize their performance.

How you market to your target audience depends on who you’re targeting. The Silver Sneakers crew isn’t going to respond to the same type of marketing as young parents.

Your lead generation efforts will be more effective if you narrow your focus to a specific niche. That includes your affiliate marketing campaigns.

Understanding the needs and preferences of your audience

Start with customer targeting, i.e. identifying your target audience.
What type of person does your style of fitness help? Think about the following when determining the needs and preferences of your audience:

• Age
• Gender
• Fitness level
• Fitness goals
• Career
• Preferred workout style

Creating an ideal customer profile (avatar)

Once you’ve identified your target audience, you can build a customer profile or an avatar representing your ideal client. This takes market research to determine how your audience spends their time and what their pain points are.

For example, if you’re targeting new moms who work full-time, their pain points might include not having time for regular workouts or feeling too tired at the end of the day. They want quick and effective workouts they can do anywhere and may even be looking for workouts they can do with their kids.

Crafting a compelling value proposition

Your value proposition is a brief statement explaining why your product is the best for your target audience. It should explain why they should choose you instead of the millions of other fitness professionals out there, speak to their pain points, and show how your online fitness coaching product will solve them. But instead of focusing so much on your product, concentrate on the outcomes.

Step 2: Research and Select Affiliate Partners

Your affiliate partners are the heart of your affiliate campaign. They’re the ones who promote your online fitness program to their established audiences.

The best affiliate partners already have a following and are known in the fitness niche or with your target audience.

Generating a list of prospective affiliate partners

Start by researching your niche on social media. You might concentrate your efforts on fitness, wellness, and health influencers or hone in on other audience characteristics.

For example, those who are focusing on workouts for college athletes might target athletes, coaches, or recruiters, while those who are offering fitness courses for moms, may be best served by looking at the top mom influencers.

Look for people with lots of valuable content. Consider the consistency of their posts, how many followers they have, and how their brand complements yours.

It isn’t just about follower count, although a larger following gets your brand in front of more people.

An influencer with millions of followers might not convert many of their fans into buyers of your fitness products. On the other hand, a smaller creator with a rabid following could send you lots of hot leads.

You want affiliate partners with highly engaged followers. Look for lots of interaction in their posts.

⚠ If someone has 500,000 followers but only a few likes or comments, they don’t have much engagement. Even if they post about your brand, they likely won’t generate much traffic.

Researching influencers’ credibility and reputation

We’ve all seen influencers with millions of followers make one bad — and very public — mistake that destroyed their personal brand instantly.

Others have a track record of being controversial, making out-of-pocket comments, or using shady tactics to monetize their platforms.

You want to avoid those types of affiliate partners to maintain your public image. Dig a little deeper into each affiliate you’re considering!

Credibility is a huge factor. Does the potential affiliate have a degree or certification in the fitness world, or are they a self-proclaimed fitness expert with no real knowledge offering borderline-risky wellness advice? Have they had PR issues in the past?

When you choose an affiliate, they become a face for your brand even though they aren’t an employee. Make sure the affiliate partners you choose reflect your core values and will represent you well.

Negotiating mutually beneficial partnerships

Now you’re ready to make a deal with your target affiliate partners. Your goal is to grow a profitable fitness business, but you also need to sweeten the deal for your affiliates to get them excited about doing business with you.

Your affiliates will be more motivated to promote your product if they can make good money with it.

Affiliate commission rates typically range between 5% and 30%, but you can set whatever rates you want. You can also set a flat rate for a specific action.

If you want to be competitive, look at the details of affiliate programs for similar products.

Consider adding the following details to your affiliate marketing campaign:

Payment amount: Specify the percentage or flat rate for a specific action.

Trigger action: It’s common to only pay affiliates if someone makes a purchase using their link, but some programs payout for a lead or another action. Define what consumers have to do to earn money for your affiliates.

Cookie period: For many affiliate programs, a purchase counts even if the person doesn’t make a purchase immediately. Say someone clicks a link and doesn’t purchase immediately, but they come back 2 days later and purchase your fitness product. Does the affiliate make a commission? Specify the length of the cookie period to eliminate any confusion about these types of delayed purchases.

One-time vs. ongoing commissions: Depending on the setup of your online program, your customers might make recurring purchases. For example, you might offer a one-time fitness class or a recurring monthly subscription. If you offer a recurring service, decide whether your affiliates will receive ongoing commissions or only for the first month.

Timing of payouts: Specify when affiliates will receive payments, such as once per month. You might also specify a minimum payout amount. If your minimum payout is $50, you might roll over commissions from month to month until an affiliate reaches that threshold.

Promotion terms: Decide how affiliates are allowed to promote their links or recruit customers. For example, you might not allow them to earn commissions on their own purchases or purchases made by family members. Maybe you won’t allow them to use paid searches to promote their links, or you might require them to disclose that they’re an affiliate.

Step 3: Develop Affiliate Marketing Materials

Your affiliates need high-quality promotional materials to make their promotional efforts successful. Create persuasive content that hooks your target audience and convinces them to try your services without being too salesy. This requires a deep knowledge of how your target audience thinks and what appeals to them.

Next, you need to turn that content into visually attractive, attention-grabbing promotional materials, including:

• banners,
• ads of various sizes,
• social media templates,
• case studies or testimonials,
• videos,
• coupons,
• your brand guide.

These and more collateral can be used to promote your program. The materials should match your branding to help with brand recognition.

Make these materials easily accessible to your affiliates. For example, you could create a QR code to share with affiliates that links out to your brand’s collateral and affiliate materials. Create an affiliate hub with promotional materials, education on your products, and tutorials on how to be a successful affiliate. Putting time into supporting your affiliates can improve their outcomes, which ultimately benefits everyone.

Step 4: Implement Tracking and Analytics Systems

Choosing a robust affiliate marketing platform makes it easy to measure affiliate activity.

With LearnWorlds, you have full control over the commission rate you offer, the referral cookie expiration period, and the maturity period for the commissions.

Your dashboard lets you easily check metrics, such as sales, referred customers, and more. You can also get detailed reporting to help you evaluate the success of the program and shape it for future growth.

A successful affiliate marketing campaign needs accurate tracking, so you can see which affiliates are sending you traffic.

This is how you calculate the commissions, and you can use the information to determine the success and effectiveness of the campaign.

Are your affiliates driving traffic to your site? Are those clicks converting into purchases?

You can use that data to make decisions about your affiliate program. It can help you adjust your affiliate percentages, trigger actions, and the types of promotions you run.

When you make changes to your campaign, monitor the metrics to determine their impact and whether they were effective.

Step 5: Nurture Relationships and Optimize Results

Once you get your affiliate marketing campaign up and running, you can breathe a sigh of relief. But your work isn’t done just yet.

Affiliate marketing can help the leads roll in, even when you’re not actively pursuing them. However, you still need to nurture your relationships with your affiliate partners and continue improving the program to make it as effective as possible.

Communicating clearly with your affiliates helps keep excitement high for the program.

Send them regular updates and get to know them, especially if you have a small affiliate team. Offering regular deals or new promotional options can also help keep interest high and support ongoing collaboration.

Offering ongoing support

Being easily accessible to affiliates can reduce frustration. Offer clear affiliate support channels through phone, email, text, or chat. Sending regular emails with promotion ideas, educational materials, and other forms of support can also help.

Optimizing campaigns

Remember those analytics you set up?

They can come in handy to continue optimizing your campaigns. Look at where most of your traffic comes from and what types of special promotions work best. Testing different promotional materials and special offers can help you optimize your campaigns.

You can also get feedback from your affiliates.

• What types of collateral are they finding to be most successful?
• What type of response are they getting from their audience?
• What additional resources could they use to generate more leads?

This feedback can let you know whether you’re on the right track or if there are ways you can improve.

Generate Leads for Your Fitness Brand With Affiliate Marketing

Moving into the affiliate marketing industry can be an effective way to leverage your fitness knowledge and generate new leads.

Start by narrowing your focus to the specific type of fitness fan you want to target. This helps you tailor your affiliate marketing plan to reach those people effectively.

Next up, you need to find ideal affiliate partners to make your program a success and develop high-quality, appealing materials.

This leads into creating a tracking system that measures analytics to track the success of your affiliates.

Nurturing those relationships helps you grow your affiliate program and increase the number of leads you generate.

Ready to start your affiliate marketing journey?

LearnWorlds’ all-in-one course platform is ideal for fitness coaches and comes with built-in affiliate management features. Get started with your 30-day free trial and experience first-hand the transformative impact it can have on your affiliate marketing efforts!

The post Run a Successful Affiliate Marketing Campaign: A 5-Step Blueprint for Fitness Coaches appeared first on LearnWorlds.

The pay of a life coach may initially be modest, but it has the potential to evolve into a lucrative full-time career or a successful small business venture. In this article, we thoroughly explore various aspects related to life coaches’ earnings, market demand, profitability, and opportunities for expanding income.

Demand for Life Coaches is Increasing

The demand for life coaches has steadily increased over the years as more people seek support and guidance in achieving their personal and professional goals. 90% of all coaches surveyed by the International Coach Federation (ICF) report that they have active clients.

With the rise of personal development and wellness trends, life coaching has become a popular service for people seeking to improve their lives in various areas, such as career advancement, relationships, health, and overall life satisfaction.

Life coaches can provide clients with personalized support, guidance, and accountability, which can help individuals overcome obstacles, gain clarity, and make progress toward their goals.

The demand for life coaches is expected to continue to grow as people increasingly recognize the value of investing in their personal and professional development.

How Much Do Life Coaches Earn?

Life coaching salaries can vary from $30.000 to $80.000 depending on factors such as location, years of experience, and specialization.

Based on the above, the average hourly salary of a coach would be between $15 to $40 an hour if they work full-time.

However, the reality is life coaching sessions can vary wildly from $20 to $300 or even higher for celebrity and executive coaches. Certified life coaches tend to earn more as a certification brings more credibility.

Data & Statistics on Life Coaching Salaries

Various labor organizations and companies collecting salary data offer different ranges for life coaching salaries:

• The U.S. Bureau of Labor Statistics indicated that the average life coach’s salary in May 2021 was $63,090 but it reached up to $81,590 in certain locations.
• Payscale estimates the average salary of a life coach at $62,665 per year.
• Glassdoor projects the annual salary of a life coach between $38k and $102k, with $61,785 as the estimated average.
• ZipRecruiter assesses the yearly salary of a life coach at $61,950 with a $30 hourly rate.

Bear in mind that some coaches can earn much more than these averages, with top earners making upwards of $200,000 per year. Many life coaches work on a freelance or self-employed basis, which means their income can fluctuate depending on how many clients they have and how much they charge per session.

Also, many coaches offer different types of coaching services, such as one-on-one coaching, group coaching, or online coaching, which can also impact their earning potential.

How to Increase Your Life Coaching Income

The most successful life coaches are also social media influencers and creators selling coaching products, and courses, and getting booked to speak at events.

Life coaches can increase their income by building up a brand, attracting a larger audience, and focusing on high-value customers.

Start by getting more clients at the beginning, and then focus on these income growth strategies:

Grow your audience

Having a larger audience affects how much you can charge for your coaching sessions and other products you might be selling along. Choose one or two social media to focus on, whether it’s YouTube, Instagram, or TikTok, and grow your social presence.

Build a brand

People tend to follow strong personalities who reflect their values or aspire to mimic them. Work your way to the top by having a consistent, niche, and recognizable brand.

You will know when you have a strong brand when your clients will be coming looking for your services from word of mouth.

Address a high-value audience

Then, consider who you are selling to. For example, women leadership coaches focusing on the career development of executive level-women can charge more than a life coach focusing on helping students find their first job.

Revise your pricing structure

When you have a lot of interest but not enough time for one-to-one sessions, start a cheaper group coaching session. Adding more products will help you address more people and leverage your audience.

Rather than having a flat fee for your coaching, consider taking a tiered approach. Charge premium rates for one-on-one coaching sessions, less for group coaching programs, and the least for self-paced options. You can also create coaching packages with multiple sessions per client to ensure you’re providing value and your calendar remains filled.

Develop additional active income streams

In addition to earning income from your personal coach salary, you can also:

• Host retreats
• Be a mentor to new coaches
• Conduct workshops
• Offer counseling services to clients
• Become a motivational speaker

Create additional products

Coaches who earn full-time pay have multiple streams of income. And a chunk of that comes from other products.

Consider these ideas for building a passive income through life coaching:

• Create an online course
• Sell personal development books
• Create audiobooks from your published works
• Offer replays of seminars or webinars for sale to non-attendees
• Build a membership website
• Develop a coaching app
• Start a YouTube channel or blog to earn from affiliate marketing and ads

Types of Life Coaching Services You Can Offer

Since life coaching helps people achieve personal goals, you can offer a range of services within these coaching niches:

Personal improvement

The goal is to assist clients in experiencing a transformation, based on predefined goals. Guide the client through a process of self-discovery, goal setting, and the development of new habits and behaviors.

As a life coach, you need to foster an environment that encourages the exploration of personal strengths and weaknesses and nurtures growth and transformation. From there, create a tailored coaching program that includes milestones, checkpoints, and supportive resources.

Relationships

Support individuals in learning vital skills in friendships and romantic interactions, by cultivating the clients’ interpersonal skills, helping them navigate friendships, romantic partnerships, and professional relationships more effectively.

Relationship coaching can involve teaching communication techniques, conflict resolution skills, and even self-awareness exercises to better understand how their behavior can influence others.

Parenting

Parenting coaching aims to assist parents in improving their relationship with a child through expectation setting and reunification work. Your goal is to help them establish a strong, healthy, and positive bond with their child.

A parental coach assists parents in setting reasonable expectations, creating effective communication channels, and developing strategies for reunification if necessary.

Leadership

Leadership coaches guide professionals in developing team-building, influence, and management skills. Your goal is to guide leaders in honing their leadership abilities, such as strategic thinking, influence, decision-making, and team motivation.

Clients and coaches have regular sessions scheduled to review progress, tackle any emerging challenges, and refine strategies. Success in this area isn’t just about climbing the corporate ladder – it’s about becoming an effective leader who can inspire and motivate others.

Marriage and family

Family and marriage coaching helps partners and children address goals that will enhance family dynamics. This involves helping family members set collective goals, improve communication, resolve conflicts, and strengthen their bonds.

Coaches then plan to foster empathy, improve understanding, and enhance emotional connectivity within the family. Success in family coaching is measured by the health and happiness of the family as a whole, not just individual members.

Wellness & Weight Loss

Health and wellness coaches guide clients in achieving their body goals and developing habits that will sustain their desired weight. An essential aspect of our coaching is fostering a healthy mindset about body image and weight, which requires patience, consistency, and positivity.

The role of a wellness coach is to motivate and keep clients accountable to their goals, whether it’s a healthier lifestyle or losing weight.

Career

A career coach assists clients in identifying their capabilities, refining their skills, and positioning themselves to advance their professional goals.

Your job is to act as a sounding board, providing constructive feedback, and offering fresh perspectives to guide them towards their career goals. You will be encouraging clients to step out of their comfort zones and embrace opportunities for professional growth.

Success in career coaching is not just about achieving the next promotion or job change; it’s about helping clients find fulfillment and alignment with their personal values and long-term ambitions in their careers.

Want to earn more as a coach? Read our guide on building a 6-figure coaching business online.

How to Market Yourself as a Life Coach?

Marketing yourself as a life coach can be challenging — especially with the yearly influx of new coaches — but there are effective strategies you can use to build your brand and attract clients.

Here are our seven top tips to get started:

• Identify your niche. Determine what area of coaching you specialize in and focus your marketing efforts on that area to differentiate yourself from other coaches and attract clients who are seeking your specific expertise.
• Build your online presence. Create a website that showcases your services, testimonials, and credentials. Leverage social platforms, such as LinkedIn and Instagram, to share valuable content related to your niche and connect with potential clients.
• Offer a free consultation. Consider offering a free coaching session or consultation to potential clients to give them a taste of your coaching style and build trust.
• Attend networking events. Participate in events in your local community or industry to connect with potential clients and build relationships with other professionals.
• Ask for referrals. Word of mouth is a powerful marketing tool. Ask satisfied clients to refer their friends and family to your coaching services.
• Develop a brand. Build a unique brand that represents your coaching style, values, and niche. This branding can include a logo, tagline, and brand messaging that resonates with your target audience.
• Be consistent. Consistency in any strategy to choose is key in marketing yourself as a life coach. Post regularly on social media, update your website regularly, and be responsive to client inquiries to build your reputation and attract new clients.

So, is Life Coaching a Good Career?

Yes! As one of the fastest-growing industries, life coaching may be a little competitive. But there’s still a lot of room for you if you’re passionate about helping others reach their goals.

Keep in mind that your earnings as a life coach may not be the highest right off the bat. You might start coaching as a part-time job to acquire your first paying customers and build your coaching business into a full-time job or a thriving small business.

As you build a consistent client base and expand your income streams, you’d be well on your way to earning more than a full-time income as a life coach.

The most successful coaches make well above the national average but expect a lot of hard work and investing in personal branding to reach a six-figure income.

Optimize Your Life Coaching Business From Home With LearnWorlds

The best parts about offering coaching services online are the little overhead and numerous earning possibilities.

LearnWorlds is a learning management system (LMS) that helps you transform the way you coach and increase your reach. From creating and selling online courses to building a thriving online academy, LearnWorlds empowers you to diversify your income while doing what you love. Our platform enables you to customize your clients’ coaching experience, boost client engagement, and build a brand.

Want to see how you can maximize your earnings and impact? Start a free trial of LearnWorlds today.

Frequently Asked Questions (FAQs)

How much should a life coach charge?

The amount a life coach should charge can vary based on factors such as experience, location, area of expertise, and the level of service offered.

Some life coaches may charge by the hour, while others may offer packages or programs with a set price. There is no one-size-fits-all answer to how much a life coach should charge.

Your standard of living can be a guide for your rates as a life coach. Research what other coaches in your area are charging, consider your own level of experience and expertise, determine the value you provide to your clients when deciding on a fee, and remember to be fair in your prices considering these factors.

It’s also important to be transparent with clients about your rates and any additional fees, such as cancellation policies or materials fees, upfront.

How can you become a life coach for youth?

Similar to all types of coaching, there are several steps you can take to become a seasoned youth life coach:

• Obtain the necessary education and training. While there are no formal education requirements to become a life coach, it’s helpful to have a background in psychology, counseling, or a related field. You can also complete a life coaching training program that specializes in youth coaching.
• Gain relevant experience. You can acquire experience working with young people through volunteering, mentoring, or working with youth organizations.
• Develop a niche. Consider specializing in a specific area of youth coaching, such as career coaching or academic coaching.
• Obtain certification. While a life coach certification is not required to work in this field, it can enhance your credibility and demonstrate your expertise in the area. Search for certification programs that specialize in your niche within youth coaching.
• Start your coaching practice. Once you have the necessary education, training, and experience, you can start your own coaching practice. Consider offering a free consultation or coaching session to attract clients and build your reputation.

Can you make good money as a life coach?

Yes, life coaches earn on average $60.000 and can earn upward of $200.000 depending their specialization, reputation, and client base.

You should be expecting to start with an income of $30.000 as an annual salary as a U.S. based coach and climb upwards as you build up your practice.

What does a life coach do?

A life coach guides and supports clients in various aspects of their life, helping them set and achieve personal and professional goals. Life coaches may focus on different areas such as personal development, relationships, career progression, leadership, or health and wellness.

They assist clients in identifying their strengths, overcoming obstacles, and making positive changes. A life coach provides an objective perspective, offers encouragement, and facilitates the client’s self-discovery and decision-making process.

What is the average salary for a life coach?

In the United States, life coaches could earn anywhere between $30,000 and $80,000 per year, with an average of $60,000.

The salary of a life coach varies by many factors we explore earlier in this article.

What are the qualifications to be a life coach?

There are no legally mandated qualifications to become a life coach. However, there are several training programs accredited by various well-regarded organizations in the industry offering coaching certifications.

What skills do life coaches need?

To succeed as a coach, you will need excellent active listening skills, empathy, and the ability to ask insightful questions that encourage self-reflection and discovery. You will also need good communication skills, patience, and a non-judgmental attitude.

And, depending on your area of expertise, a relevant degree or experience might be beneficial. For example, a dietician degree for health & wellness coaches, corporate leadership experience for leadership coaches etc.

The post How Much Do Life Coaches Make in 2025 appeared first on LearnWorlds.

We’re here to help. In our recent coaching webinar, we invited our client and millionaire coach with a career spanning over three decades, Christian Simpson, who shared some invaluable tips that only a seasoned coach could.

Christian’s advice is practical and comes from firsthand experience. Take note because there’s a lot to learn here. Let’s dive in!

Meet Christian Simpson, the Leading Business Coach & Transformational Leader

Christian Simpson is the founder and creator of the Conscious Coaching Academy and offers the award-winning Elite Influencer Coaching Accreditation program.

Christian believes that coaching is the most transformational process known to mankind. His academy is disrupting the Coaching industry aiming to create the best coaches.

So how did Christian get here?

His coaching journey actually started shaping during his adolescence, when his mom went into an early and difficult menopause that gradually deteriorated and left her mentally deranged and sectioned. Due to this personal experience, Christian developed an interest in the non-physical aspect of humans.

So 8 years after, Christian did a year-long accreditation at the European coaching foundation and entered the coaching profession.

It actually took him 4 years to overcome the belief that he couldn’t earn a living as a coach, leave his corporate job, and start his own coaching business! But he soon realized that his first coaching business was more of a job than a business. Why?

Because it wasn’t “making money for him while asleep.” He was the “trading time for money” coach – it was all down to him, and he worked really long hours, which is exactly where most coaches are. Eventually, his two large corporate clients canceled their contracts for reasons beyond his control, and his business went under.

Next, he started working in the States with Bob Proctor, and a couple of years later, he was hired by leadership coach John Maxwell and worked with him and his team until last year, for a total of 10 years. This experience helped him evolve and shape his coaching business into what it is today.

6 Invaluable Tips to Scale Your Coaching Business

Christian gave some great advice to all coaches looking to expand and scale their coaching businesses. Most of this advice results from mistakes that taught him valuable lessons.

#1 Shift Your Mindset

Outside the time when you’re preparing and delivering your coaching sessions, you shouldn’t think of yourself as a coach. That’s right – don’t think of yourself as a coach, but rather as an entrepreneur who provides coaching products and services. Without that mindset shift, you will remain in practitioner hood and put a huge glass ceiling on your business.

#2 Focus on the Client

Generally, coaches have two types of audiences: people who want to change careers and start coaching themselves and established coaches who are not where they want to be yet.

Whatever the case, coaching is just the vehicle that gets the client from where they are today to where they want to be. So instead of talking to your client about your coaching, you need to talk about them and their challenges. You need to focus on them, not you.

#3 Never Rely on “One”

In other words, over-relying on just “one” thing, no matter what that is, puts you in danger of failure – and ultimate failure, for that matter.

Christian pointed out with humor that the second worse number is two – giving an example of how his first coaching business failed when both his large clients had to cancel their contracts.

#4 Invest in Yourself

After his first business went under, Christian realized that, more than anything else, the problem was himself and the choices he had made. And what did he do? He hired an entrepreneur to teach him how to build and run his business.

Realize that coaches need a coach too. Your business is your greater and most complex investment. Don’t hesitate to invest in yourself by getting proper education on how to manage your business. Without this knowledge, you’ll make the same mistakes again and again, risking the viability of your business.

#5 Don’t Lowball Your Pricing

The idea that you shouldn’t earn an abundance of money for providing phenomenal value is what cripples a lot of people in the coaching industry. If you don’t charge an appropriate fee for your time, you deny your client the opportunity to invest in themselves at a level that demonstrates their self-worth.

Don’t play humble and do stuff for free or at a ridiculously low price. Your pricing should reflect both your value as a coach and the significance of the investment the client is making in themselves.

#6 Hire a Virtual Assistant

As your business starts to scale and grow, you hit different ceilings of complexity. A Virtual Assistant is one of the first investments to consider as they will help with administrative stuff and free up your time so that you can do your actual job. The ROI you’ll get is definitely positive and worthy of the investment.

How to Market and Sell Your Coaching Products & Services

Christian also gave us a brief overview of his SUCCESS ACADEMY, built with LearnWorlds, where he sells some of his courses and services. Let’s see what products he sells and how he has structured his offerings so you get an idea of what works marketing-wise.

Start With a Free or Low-Priced Resource

Free, but valuable! Always think about how you can provide true value to your audience. At this point, you need to speak into their pain and give them a tool to help them self-coach themselves around it.

👉 LearnWorlds enables you to sell mini-courses and digital downloadables as lead magnets, or you can offer a part of your course for free.

Follow up With Email Marketing

Direct response marketing is what works best for coaches, so always follow up with emails sharing your story and building a relationship while promoting your coaching products. Focus on the stuff that demonstrates your credibility and value.

Promote Your Higher-Priced Resources

Once you’ve gained the trust of your audience, you can introduce resources sold at a higher price. These resources should give the prospective client the opportunity to get hold of information and strategies that will impact them even more than the free offer, products that go into deeper details. Those who are truly ready to do the work will buy them.

Offer Different Options & Resources

Subscriptions & memberships: Christian offers many options to his audience. For example, he has the Entrepreneurial Mastery Inner Circle, which is a subscription-based program through which clients get hours of coaching and mentoring calls with entrepreneurs to help them shift their thinking.

👉 LearnWorlds allows you to sell memberships & subscriptions and enrich them with all the features you need: self-paced courses, live sessions, digital downloads, a built-in community, a blog, and more.

Online courses & digital products: Christian also sells individual online courses along with eBooks and Guides/Workbooks.

Self-paced online courses are relatively affordable and provide true value, further “warming up” the client before they feel really to sign up for more expensive services. Downloadable resources offer quick access and additional support and guidance.

👉 LearnWorlds enables you to group and sell your courses in bundles, optionally adding a discount.

Premium products: Your offerings must include some top-tier products, priced accordingly, like access to mastermind groups and 1:1 coaching. Those premium products will really elevate your overall offering and help you stand out from the crowd.

👉 LearnWorlds allows you to schedule live events and 1:1 and group coaching via Zoom and Webex. Via the Calendly integration, you set your schedule and allow clients to book their sessions. Plus, you can launch a branded mobile app for ultimate flexibility and ease of access.

⭐ A LearnWorlds feature Christian loves:
Monitoring your client’s progress is pivotal. No matter the type of coaching you provide, your client will reach different milestones during their journey when they need to demonstrate they’ve made progress and are closer to their goals. But how can you easily keep track of their progress?

Enter the “LearnWorlds Review Center”.
Christian is a big fan of our Review Center. The Review Center allows him and his instructors to review everything the students have submitted: their masterclass journal, assignments, and accreditation assessments. Then they get to grade the assessments and critique their answers, providing feedback about where they need to improve.

💁 Learn more about the LearnWorlds Review Center here.

4 Things to Remember to be an Outstanding Coach

Closing his talk, Christian shared some wisdom, this way wrapping up his key points.

Make Sure You’re Credible

Equip yourself with an industry-recognized accreditation and engage in industry-related continuous personal and professional development. And you need to be consistent and diligent about it – reading the occasional self-help book or attending a seminar once a year is not enough.

Equip Yourself to Succeed

A staggering 82% of coaching businesses fail within the first two years.

Another 98% of those who survived will go under within the next two. So be careful who you take advice from. Get around people who have succeeded in the coaching business to learn their secrets and mistakes to avoid. These are the only people that know how the coaching business really works.

Never Underestimate What You Do

Never lose sight of the magnitude of your work. Don’t ever underestimate what you do. Coaches are the instrument that raises the consciousness of our species. Along with therapy, coaching helps people change their quality of thinking and achieve great things. This is powerful and divine work – never forget that.

Don’t Play Small

Don’t allow yourself to play small in this profession. You’ve equipped yourself with all these skills and have this transformative power over other people’s lives. How can you stand before others encouraging them to live bigger when you’re not doing that yourself?

Take the Next Step to Incredible Coaching

These were some inspiring words and extremely useful advice. And, as Christian said, no one’s better equipped to guide you through this journey than a successful coach who has experienced the ups and downs of entrepreneurship.

LearnWorlds is Christian’s platform of choice for a good reason. Take LearnWorlds for a spin with a 30-day free trial and see how it can help you build a branded, elegant coaching academy that will not simply reflect the quality of services but also enable you to elevate these services with amazing digital products, live events & mastermind groups, memberships, a vibrant community, and interactive online courses.

The post Scale Your Coaching Business Today: Tips From a Millionaire Coach appeared first on LearnWorlds.

When it comes to pricing your coaching program, this question is followed by so many more questions you have to take into account that it can be overwhelming.

• How do you come up with a fair price for both you and your clients?
• Should you offer discounts, and if so, how often and to whom should they be offered?
• Are there any other ways to increase your income while keeping your prices low enough that clients can afford them without breaking the bank themselves?
• Do you need to raise your prices now that your business is doing well, or are there other ways to bring in more revenue without alienating current or potential clients?
• How do you find the balance between what’s fair for you and what’s affordable for your clients?

Is your mind already spinning? Let’s help you put an end to the pricing challenge once and for all!

LearnWorlds has thousands of coaches of all different industries and business sizes using our platform to build and market their coaching programs. Most of them have built thriving businesses both locally and internationally.

Having thoroughly studied our coaching customers’ business models and the way they operate, we have identified a common, proven approach they use to determine and price their coaching programs. Yes, there is a recipe for success that you can also apply and adjust to your online business!

What to Consider When Pricing Your Coaching Program

When calculating the price tag for your coaching services, there are a number of factors you need to take into consideration. From how long you need to spend with each coaching client, what external resources are needed, and any related overhead costs. Also, factor in the value of the coaching result, providing an experience that clients cannot buy anywhere else.

Remember that pricing too low could fail to reflect your true value and make it difficult for clients to justify investing in your coaching program in the first place.

On the other hand, setting prices too high could turn off potential customers by making them feel like they can’t afford it. In either case, losing out on potential customers isn’t a desirable outcome.

Besides, when considering prices for your coaching program, be mindful of balancing the value you deliver against existing market forces; you’ll have found the right balance and ensure success with your coaching program once both you and your clients are satisfied.

Here are some key points to keep in mind:

🕵🏼 See how much other coaches charge.

Offer your courses at a reasonable price that matches the overall prices of your coaching niche. Search for relevant online courses to see what other coaches are charging, and stay within this range.

⭐ Your price should reflect your worth.

Worth and experience are not synonymous. If you are new to the business, you might think it’s best to charge a really low price to be more competitive. And although it makes sense that an established professional will charge more than a novice, this doesn’t mean you should sell yourself short.

In addition, low prices might raise suspicion when your competitors are charging hefty rates. They’ll get your prospects thinking you may not know what you’re talking about. Therefore, think twice before offering business coaching packages for $10 just to get the ball rolling.

👨‍👨‍👧‍👧 Different types of coaching attract people of different incomes.

In B2B coaching, the profit margin is high, as you are selling to companies that are looking for top-tier coaching and are willing to pay for it. In B2C coaching, the prices are usually lower.

Relationship or fitness coaching, for example, attract people from all walks of life and varying incomes. Again, setting your price according to the average market price is best.

Monetization Models for Pricing Your Online Coaching Program

Let’s see the different types of monetization models you can use to price your online coaching program. The standard tiers of online course pricing are the following:

🆓 Free

It doesn’t hurt to offer a mini-course for free if you have built an online academy. A free course allows potential clients to “test the waters” and better understand whether your coaching style resonates with them.

Follow this approach if you are new to the business and are trying to get some reviews for your website.

💲 Paid/per program

Generally, you should charge for your programs. Having a reasonable price for your program reflects your quality of work, attracts clients, and generates income.

There are 20+ eLearning types of content you can create and offer as part of your coaching programs. There is no one-size fits all content strategy, in this case, you can freely mix and match content types and see what works best for your audience or groups of customers. Most coaches usually use a mix and match of the following:

Self-paced online course: where clients view PDFs, eBooks with interactive units and possibly narration, videos, audio files, and other multimedia elements in a consistent online course. There are a variety of coaching scenarios where this type of content would be useful.

As an example, you might consider using it if:

• you already have learning materials in presentation formats, documents, PDFs, or other formats, you can easily transform them into an online coaching program
• you need to convert some offline coaching into an online format as soon as possible
• you need a refresher coaching session for a group coaching program

Assessments: Quizzes, tests, self-assessments, and knowledge checks play an essential role in almost any type of coaching. You can use assessments to monitor your learners’ knowledge and ensure your coaching objectives are being met. As well as providing a natural break between main topics in your program, they are also an engaging and interactive way to break up the content in your coaching modules.

Using assessments depends on the type of program you are building, whether it is formal or informal, accredited or not, and a number of other factors. As you plan your coaching program, keep these things in mind:

• A short final quiz may be more appropriate for short, informal programs.
• If the program is longer, you might want to consider a more formal final assessment that includes feedback and information slides.
• To ensure your coaching progress, you can invite your clients into self-assessment modules of your program for them to reflect on their transformation along the way.

Webinars or Live sessions: Webinars are perfect for sharing information with large groups that aren’t physically together. You can also record them for those who can’t attend live.

This type of event can be incredibly captivating. Take, for example, TED talks, if you have ever watched one, then you already know how effective and engaging they are.

Your webinars and live sessions can be a great addition to your self-paced programs, creating a blended coaching product with a higher personalization level and can have an increased perceived value.

📦 Paid/per bundle

Offering a package of bundled coaching sessions or programs is ideal for creating a transformation roadmap for your clients. You can group self-paced programs and private sessions, offering your engaged clients a needed level of personalization.

There is no restriction on how these packages should be structured. For example, you might offer a six-month program including a specific number of 1:1 sessions plus access to exclusive learning material.

It is important to tailor your package length and number of sessions to what you are trying to achieve for your clients. In this way, you don’t charge your clients for the time you spend but rather for the results you deliver, the transformation of their lives.

By putting it like that, you automatically make it much more enticing. Your client isn’t just paying you for time; they’re paying for a transformation, a specific outcome.

It’s a win-win situation for both you and your clients. Your benefit lies in creating a customized offer that meets your time and monetary needs, rewards loyal clients, attracts new clients (e.g., with a starter bundle), make seasonal promos, and more. Whereas your clients benefit from this since they are more likely to achieve their goals.

🔄 Paid subscription/membership

The practice of charging a set amount each month is also widely used among online coaches. The subscription-based business model is very popular, as it engages customers, fosters long-term relationships, and helps retain them.

Clients who pay a recurring amount of money are also motivated to be more diligent with their coaching since they have to reflect on their progress over time.

This pricing structure involves offering a specific service (agreed upon beforehand) in exchange for a monthly fee. Your service may include a certain number of 1:1 sessions per month, as well as other digital products that you deem necessary.

Charges for retainers have their advantages and disadvantages. Here’s when this pricing strategy works best:

• you are addressing a topic that involves continuous coaching. If you charge a monthly fee, you want your clients to stay with you for the long term. This pricing is ideal for ongoing training that your clients require over a long period of time. An example of this is personal fitness training, life coaching, or career coaching.
• your clients will require a longer time to achieve their end goal. When clients want a specific result in the fastest possible time, charging a retainer does not work well. A monthly subscription can be a good option if your coaching subject often requires working with your clients for many months in a row. Examples of this include life coaching, mindfulness programs, personal training, business coaching, etc.

We do not recommend choosing this pricing model if your business does not meet the conditions above or if you want to assist your clients in achieving a result in a short amount of time.

⏳ Charge per hour

Online coaching is often priced at an hourly rate by the amount you charge per hour. Taking this approach has both pros and cons.

Hourly billing is a good option if:

• you have a topic that can be addressed in a few coaching sessions. In this case, charging by the hour can be a lucrative and easy choice.
• online coaching is not your primary business. Perhaps you’re selling other digital products, such as online courses, and you want to provide in-depth instruction to a select group of students. When you do not offer continuous coaching sessions, it makes sense to charge by the hour.

However, if you plan on offering multiple coaching sessions or training sessions for your topic, this pricing strategy may not be a good long-term strategy.

Hourly pricing can make attracting coaching clients easier, but retaining them can be more challenging. Without retaining your clients, you will not be able to guide them toward their desired outcomes.

As a coach, your business value lies in the results you help your clients achieve, not in the time you spend with them. Ultimately, this pricing strategy might harm not only you but also your clients. In other words, if you decide to try it, be very cautious.

Final thoughts

If you’re an online coach or thinking about becoming one, congrats! You’ve chosen an amazing career path that can be flexible, fun, and very rewarding.

LearnWorlds makes it easy to implement any of the pricing models and coaching programs we suggested in this article, so you can start building your successful coaching business today. With everything from building a subscription and membership website to selling bundles and single programs, offering 1:1 sessions or webinars for your group programs, and providing free coaching sessions or other content material! All integrated into one platform. Definitely, LearnWorlds has everything you need to succeed.

So what are you waiting for? Take your coaching business to the next level with LearnWorlds – the only learning platform you need to grow your impact and deliver transformational experiences for your clients.

Claim your 30-day free trial to build and launch your successful coaching business today!

The post How To Set The Perfect Price For Your Online Coaching Program appeared first on LearnWorlds.

Here at LearnWorlds, we oversee many successful business cases, based on which we’ve created these useful tips on how you can run your practice online at scale.

You’ll get the answers on how to set up your own branded business coaching & consulting website and mobile app, how you can design and sell coaching & consulting programs, and finally, how to measure the performance of your business. All the examples are based on the LearnWorlds platform functionality for better visualization.

We’ve got a lot to talk about, so let’s get started!

Hacks to Brand Your Coaching & Consulting Business

Branding is essential for any business. Building a brand greatly affects how your business will evolve. This holds true whether you’re running your own business working by yourself or you’re a group of coaches and consultants offering different services under one business entity.

And remember that branding is more than visual design and logos. Branding includes your tone of voice and messaging and the way you communicate with customers.

Try the most intuitive eLearning platform for free. Use templates and our drag & drop website builder to easily reflect the brand identity of your coaching or consulting business.

Whether you’re a fresh professional or have years of experience, make sure to prioritize branding as it’s quintessential to business success.

• Inspire trust. A branded website shows you have invested time, effort, and money in your business. The uniformity in colors, designs, and messaging inspires trust in potential and existing clients. This can set you apart in a field as competitive as coaching, while a lack of branding might cause skepticism.
• Engage and convert. The brand is the personality of your business. A beautiful, branded website adds character, is more personal, and sets the tone you want to speak with your customers. This helps prospects form an opinion about you and better evaluate whether you speak the same language and can have a fruitful collaboration.
• Increase perceived value and authority. A branded website appears more professional and trustworthy, and so do the people behind it. Your coaching & consulting business will have more value in the eyes of your clients, while you should be able to ask for the money your services deserve – and actually get it.
• Market your business effectively. As we mentioned, branding is also about messaging. And messaging is a huge part of marketing. Building a brand will, first and foremost, help you think about who your target audience is, and how you want them to perceive your business, therefore creating better messaging.

1. Build Your Website

Most coaches & consultants prefer white labeling for their websites. This means that you can create an online portal for your practice that is 100% you – no hosting supplier logo or reference anywhere; plus, it is important to create your own custom domain and add your colors and logo to match your existing professional identity.

Our clients love templates, especially when they are proven to work. They usually choose from more than 50 industry-leading templates, including elegant templates ideal for coaching & consulting businesses. You can start building your own website today! Check our amazing site templates on LearnWorlds with 30-day free access.

From there, it’s easy to customize your website by adding testimonials, quotes, widgets, social media buttons, calendars and countdown timers, popups, and buttons, to name a few!

As for fonts and the overall layout of your website? These also have to be chosen by you. Your own branding has to be present in every little element of the website, as you know that the devil is in the details :).

A handy tip from practicing coaches & consultants is to add a blog on your website. A blog is one more way to enrich your online community and showcase your expertise. The members of your online community can interact through the comments, and you can even give them food for thought and opportunities to start new discussions. Also, by optimizing your content with keywords, you can bring traffic and new clients to your coaching business!

Popups are essential additions to your coaching or consulting website as they allow you to communicate offers, updates, upcoming events, invitations to join your mail list, and much more. LearnWorlds’ coaches & consultants prefer to set up pop-ups from the selection of templates: Emails, Promotional, Offers & Coupons, Exit-Intent, Notification & Announcement, Welcome User, and Video Pop-ups..

2. Launch Your Branded Mobile App

Coaches who want to be with their clients at every step of their transformational journey, offer them a branded, native mobile app. It is hard to believe, but there is a solution that requires no coding skills & thousands of dollars to develop. Like the website, it’s easy to customize the mobile app to fit the business brand style.

Here’s why it’s a good idea to build a mobile app. Coaching & Consulting is addressed to everyone from startup and small business owners to high-level executives and private individuals. All these people have one thing in common – a packed and often unpredictable schedule. Offering them the option to learn or train on the go can increase the value of your business coaching & consulting services and make your clients’ lives a tad easier.

LearnWorlds clients mention what they like about our app solution, so you may use it as a handy tip while choosing one:

• No-code app. Correct, you don’t need to write a single line of code. (Don’t know what code is? It doesn’t matter – we just told you, you won’t need it 🙂).
• Native app. Native apps are created and optimized to work for specific operating systems – in this case, iOS and Android. They are fast, user-friendly, and secure.
• No maintenance. Support to launch your app and take care of backups, updates, and everything else to ensure your app’s smooth operation!

Hacks to Create Digital Products

Digital products are coaching or consulting programs that are sold online. They’re often available for download or offline viewing so the customer can get the most value out of them. The most popular types of digital products include self-paced programs, blended programs (a combination of self-paced content & live sessions), memberships and subscriptions, and eBooks.

With LearnWorlds, you can have the widest variety of eLearning content types to create digital products that sell. Explore the most feature-rich platform for FREE today and see how easily you can scale your coaching & consulting offers!

Let’s explore the options successful coaches & consultants use for their businesses.

1. Self-paced programs

A self-paced program is basically an online course – the most comprehensive digital product you can offer your clients. You can even duplicate the course to provide more or fewer resources and adjust the pricing accordingly. There are cases of building the program using just one type of content (e.g. audio or video), but coaches and consultants who build multi-format programs reach higher engagement numbers and are able to increase the value of their service.

💡 Take note! You can offer a free business course as a lead magnet to attract specific audiences for your coaching & consulting business.

2. Blended programs

Another valuable tip from our clients is to build blended programs. How do they do it? Simply add the self-paced content in audio, video, or text format and conclude the practice section with a live webinar or 1:1 session, which clients can book themselves. Also, a good practice is to place your private session with a client prior to the start of your program. It helps to align on expectations and goals each client wants to achieve along their transformational journey. You can even ask them to write down their goals by adding a Diary activity and setting up a Reflection journal at the end of your program, so they will see and better appreciate the progress your program delivered.

3. Bundles

Coaches & consultants love this option of putting together two or more courses covering similar, complementary topics, then selling them in a bundle. A course bundle translates into more profit for you and more rounded knowledge for your client.

4. Subscriptions & Memberships

It’s no secret that subscriptions and memberships are the Holy Grail of revenue for coaching & consulting businesses!

Selling a subscription is a good idea if you’re regularly releasing new content and you also prefer having a recurring monthly income. With a subscription, you can give a chance to your clients to “taste” your content before they make a purchase decision. They can initiate a free trial and get to know your style better. It definitely helps to increase your purchase conversion.

There are unique benefits LearnWorlds coaches want to share with you regarding creating a membership site. For instance, this business model allows you to create and nurture your online community and build unprecedented engagement with your clients.

5. eBooks

eBooks are among the most popular digital products our coaches & consultants use as part of a program or as a standalone offering. Moreover, they work perfectly as lead magnets and are a way to grow your mailing list!

Our clients usually add several elements to their eBook to make it more engaging and easier to read, like headings, columns, images, and videos.

And the best part is that your clients not only read the content you shared with them but can keep notes and mark important parts, so they can later come back to the piece of your wisdom and recall all the content.

Hacks to Market Your Coaching Business

There are several exciting and straightforward ways LearnWorlds coaches & consultants follow to promote and market their business. Coupons (individual, bulk, or subscription plan), email marketing, and affiliate programs work the best for them.

Let’s examine each one in more detail.

1. Create Coupons

Create coupons to sell a program at a discount, either at a percentage or at a specific amount. Offering a discount coupon is a good way to reward your loyal clients or celebrate occasional events like your business birthday or Black Friday.

2. Leverage Email Marketing

LearnWorlds clients can’t stop emphasizing how important it is for your coaching platform to integrate with the most popular email marketing tools, enabling you to create automated email marketing campaigns to convert leads into customers and stay in touch with your current clients.

MailChimp, Active Campaign, AWeber, and ConvertKit are probably the tools you already use. Make sure they’re integrated into your all-in-one solution so you are able to streamline your operations managing all from one central place.

3. Create an Affiliate Program

Affiliate marketing is another option to bring new business your way by partnering with third parties who will happily promote your business with a small commission.

You can create your Affiliate Agreement containing the terms and conditions. What is also important is to define the commission rate and manage the Cookie expiration date, and how many days after a client has purchased from you, you will pay the commission.

4. Optimize Your Website for SEO

SEO optimization is a great chapter in program promotion heavily used by coaches & consultants. Our comprehensive guide on SEO optimization for course creators will help you deep-dive into the secrets of an SEO-optimized website and courses.

Optimizing your academy’s website for search engines will help increase online visibility and reach a wider audience. A few SEO elements to pay attention to are the following:

• Name and URL: Pick a name for your academy that reflects your offerings and is easy to remember. Your course URL and other landing pages should always be brief and descriptive without filler words.
• SEO title and meta description: You must have noticed that every page that appears in the Google search engine results includes a title and a brief description. Based on what you read, you’ll choose to click on the title and visit that page or skip to another more relevant one. LearnWorlds clients customize how their course appears in search results by creating an SEO title and meta description for their website.
• Images: Choose a small image (or compress one), and add a brief description and alt-text to help Google’s crawl engine discover your page and facilitate visually impaired individuals using screen readers.
• Keywords, keywords, keywords: Try to incorporate relevant keywords throughout your website on all your landing pages, especially in your headlines and subtitles. Don’t overdo it, though; you still want to sound human to make a connection with your audience.

Hacks to Monitor Your Performance

Evaluation and monitoring are just as important as having a business plan. LearnWorlds coaches & consultants advise monitoring different aspects of your programs to evaluate whether you have accurate results, such as:

1. User Analytics

• User progress through the program
• User segments (i.e., break down customers based on criteria you set)
• The performance of your courses individually (plus an overview of your top 4 or 5 courses and your most engaging, popular, hard, and dropped-out courses)
• Learner behavior and interaction with course content
• The effectiveness of different learning activities
• Key program users metrics, like Course Completion Date, Units Completed, Certificate Date, and Score, their Time on Video, Course, or Platform, as well as their Average Course Score.
• Overall metrics like Enrolled Users, Social Posting, Average Scores, Course Content Consumption, Time on Course, Certificates Issues, Success Rate, and many more.
  This will help you understand how a program evolves over time and whether engagement gradually drops or increases. If engagement drops, the program might not be relevant anymore, so you might need to enrich it with new content that covers your clients’ current needs.
• Activities breakdown. This includes Users (those who completed all activities), Viewers (those who viewed but not necessarily completed all activities), Average study time, Total study time, Average score, Time on learning activities, Learning Activities visits, and Learning Activities unique views.
• Live sessions calendar. Keep track of scheduled future and past live sessions. Monitor session details, attendees & their status

2. Sales

As a coach or consultant, being also an entrepreneur is practically a part of your DNA. As such, you need access to data that will enable you to monitor your business goals and achieve business success. Our clients advise you to set up reports and regularly check your:

• Orders
• Revenue generated from products
• Revenue generated from instructors (in your case, it could be different coaches if you run a big business)
• Canceled sales
• Coupon sales

3. Activity History

Last but not least, you need to track the events log to monitor every activity in your coaching academy in real-time and know what’s happening in your business coaching programs.

A few examples include:

• Subscription signups and trials
• Scheduled subscription cancellations
• Failed purchases
• New affiliates
• User posts, comments, and likes in the community
• Certifications earned

…and many more

Think about how useful it is to know who has canceled their subscription or failed to purchase a product. You can contact these clients and win them back, safeguarding your income and clientele.

Tracking the engagement in your community is also a huge benefit, as you can spot your biggest promoters and ask them for a testimonial or turn them into your most passionate brand ambassadors.

On the other hand, if you spot a drop in engagement, you can take action (send reminders, offer benefits, such as exclusive access to sessions, free courses, or even a discount) to bring life back to your community on time!

Ready to Make the Most Crucial Move?

Your coaching academy is your most powerful tool, after your skills, to take your coaching & consulting business to a whole new level. Moving your business online opens the door to countless opportunities to reach new clients anywhere in the world, create captivating content that will support your client’s journey, and build your very own community and brand.

We have put together the checklist below with key features to consider while choosing an all-in-one platform for your coaching or consulting business. Download it now to save it for the time you need it!

That was a quick list of all the features to look for in your online coaching platform. Throughout this article, we’ve shared tips that both our team and our clients have found to make a huge difference for a coaching & consulting business. We hope they have inspired you to take the next step and transform your business as you transform your clients’ lives!

The post How To Run Your Practice Online. Hacks From Successful Coaches & Consultants appeared first on LearnWorlds.

Online coaching isn’t doing too bad, either. If you are a seasoned coach with a solid client base, here’s a thought: start selling coaching online! Because the business opportunity is real. For example, the online business coaching industry in the US is worth over 11 billion dollars.

This comprehensive guide presents you with actionable tips on how to sell coaching online based on thousands of successful coaching businesses run on LearnWorlds. We discuss how to build an online coaching business by creating your own online academy, a place where you’ll offer live sessions, self-paced online programs, or a combination of both, valuable resources for your clients under the membership website, engaging communities, and so much more!

And finally, you’ll get a brief overview of our powerful LearnWorlds features that will elevate your coaching programs to a true learning hub.

We hope we got you excited – let’s get started!

Save the screenshot of the checklist below to reflect later on the steps you need to take to move your coaching business forward 👇

1. The Benefits of Selling Coaching Online

Perhaps you still don’t see the point in selling coaching programs online, especially if you have a successful business with your existing clients. But here are some arguments that will make you reconsider and get on board.

Wider Reach & Greater Impact

Selling coaching online is a surefire way to reach a considerably wider, even global, audience, spread the word about your services, and increase your clientele. Online coaching, being more affordable and accessible, enables you to touch and improve more people’s lives than you could ever do working offline or based on 1:1 sessions.

Streamlined operations

The best part about selling coaching online is that you can have streamlined and automated workflows. This helps coaches free up time so they don’t need to worry about tedious tasks, giving them more sessions on their bottom line with less effort!

Recurring Passive Income

By creating self-paced programs, you can cover more people with once-produced content or build a membership-based online website academy to set up a stable flow of recurring revenue.

Increased perceived value

The customer experience is much more focused and intimate when you sell coaching online. You also have complete control over how you present yourself. This means you can convey professionalism and expertise and build your brand more effectively. As a result, you can charge more for your services and build a stronger relationship with your clients.

Enhanced Coaching Services

You don’t need to think of an online coaching academy only as an alternative. Online can complement in-person coaching and be the source of additional materials clients can access for life, like eBooks and recorded events.

2. Pick an all-in-one Coaching Platform

When it comes to coaching programs, there are all-in-one solutions available that can make things much easier to manage. You don’t have to worry about using multiple separate tools to build content, sell coaching programs, and engage clients. All-in-one solutions can cover it all and be much easier to manage.

Plus, all-in-one solutions are usually more affordable than buying multiple separate tools. So if you’re looking for an all-in-one solution for your coaching program, check out the available options.

💡Here is a handy checklist you can download for recalling later while choosing an all-in-one solution. We’ve listed for you all the features you would need to make your online coaching business skyrocket👇

What criteria should you look for when choosing an all-in-one solution to build & grow your online coaching business?

Listed below are some of the elements you should consider when choosing an all-in-one coaching solution that works for you:

• Flexible functionality: that allows you to implement different coaching business models.
• Self-reflective tools: look for a solution that offers a wide variety of templates you can easily customize without coding, such as a dynamic and easy-to-use site builder to build your coaching business website and host your coaching programs.
• Interactive tools: Your coaching programs will be more successful if you use a solution that provides interactive tools to help you create engaging content. You will be able to keep your clients motivated throughout the entire process. Choose a solution that lets you create interactive videos and eBooks on which your clients can take notes, view videos, and highlight for later use.
• Client management features: You should look for features, such as progress reports and tagging, that will help you segment your clients into niche groups, allowing you to manage your customer base more effectively.
• Email marketing: adding email marketing to your coaching program can be a game-changer. With all of your communications in one place, you’ll be able to keep track of your conversations with clients more efficiently and follow up with them more effectively. Plus, you’ll be able to save time by automating some of your email communications.
• Live sessions: Look for an all-in-one solution for your coaching program that provides the option to conduct live sessions and also be able to record them for future reference and track your progress over time.
• eCommerce functionality: ensure that the all-in-one solution you are considering provides a built-in eCommerce tool or can integrate with one (e.g., Shopify). This will help you accept payments, provide more online payment options for your clients, manage your digital products related to coaching, and track customers all in one place. Make sure it also integrates with your existing website.
• Community: Look for a solution that includes social discussion and community features. By integrating these features into your online coaching program, you can create a complete learning experience for your clients that builds relationships and engages the learner in all aspects of their development. In addition, social discussion and community features will make it easy for you to connect with your clients and provide support and feedback.
• Mobile app: A mobile app will give you the power to keep your program running effectively from your mobile phone. Clients are on the go and short on time. Make sure you meet them where they are. Look for an all-in-one solution with which you can build your own mobile app.

Try with a 30-day free trial the platform that has it all, and much more!! Get free access to LearnWorlds today and see how easily you can scale your business.

3. How to Design an Online Coaching Program That Sells

Time to cut to the chase and show you how to create and sell coaching online. Following these six steps, you can finally start online coaching and sell your advice.

Step 1: Understand Your Audience

All entrepreneurs, including coaches, must conduct audience research before changing their businesses. If you have been in the coaching business for a while, obviously, you know your clients’ profiles. But if you haven’t, take note.

Profession, age, family status, and income are all essential demographics you need to consider to create content for your online programs and set the right price. Generation Z, for example, prefers social learning. This means that you should emphasize initiating online discussions and group activities.

The best place to search for this information is social media. Join relevant groups to discover what your prospective customers talk about, their pain points, and what they want to achieve. You can also create a small questionnaire for each prospective client, so you can gradually collect information and have a clearer picture.

Step 2: Define Your Learning Goals and Objectives

A learning objective is what the client should be able to do after they complete their program. Essentially, they are your Unique Value Proposition; they give clients a reason to join your online program. Learning objectives must address the client/learner and be brief, specific, and realistic.

Let’s say you’re offering coaching on time management. Your learning objectives should look something like this:

After completing your coaching program, you’ll be able to:

• Work efficiently using the most trusted time management techniques
• Fight distractions and procrastination
• Optimize your schedule and prioritize tasks

Step 4: Populate Your Online Coaching Course With Engaging Content

Coaching programs need to be interactive, engage participants, and add value to be successful. To achieve this, it is important to offer different types of content. We have listed here some types of content that require no instructional design skills. In addition to engaging learners, these types of content maximize knowledge retention.

In LearnWorlds, we offer 20+ eLearning content types to design the most engaging coaching programs. Check the variety of options on our platform for free. You’ll be amazed by how immersive your online coaching can become!

• Video: Video provides an immersive experience that can help your clients better understand and learn the material you offer. When used correctly, video can be a powerful tool for making your coaching program more interactive and practical. Videos are essential to any online course; they help you explain complicated notions and give examples. Most importantly, they add energy and liveliness to your course. You can either record short videos from scratch or repurpose existing recorded events you’ve hosted. If you’re repurposing material, make sure to break it into smaller – if possible 3- to 7-minute – videos. Microlearning resources are easy to digest and engaging, making them the best choice for asynchronous learning activities.
• eBooks and slideshows: eBooks are another type of content to include in your coaching program. eBooks will accommodate visual learners and those who want to learn while commuting. In the same spirit, you can create slideshows as an easier-to-consume learning resource.
• Live sessions: You can’t miss live sessions in your academy since this is where most of the work takes place. Either one-to-one or in groups, scheduled on the client’s demand or by you, live sessions (via Zoom, for example) enable you to communicate with the client more efficiently and evaluate their progress. Live sessions are also excellent icebreakers and help build a rapport with a remote client. Live sessions can also be a mastermind group, a webinar, or any other event you will organize as part of your coaching program. You can even allow clients to invite a friend to join for free. That’s an excellent way to create buzz about your academy and attract more clients!
• Self-assessments. Must-have element for any coaching program. You can gain deeper insights into your clients, define their personal coaching goals and introduce a reflection journal along their transformational track for higher engagement.
• Discussion groups: We can’t even begin to stress the importance of social learning. Also known as collaborative learning, social learning occurs through knowledge sharing and thought-provoking discussions. Its significant benefits include enhanced knowledge retention and learner engagement. For this reason, build an online coaching community in your academy where clients can exchange advice, post questions, and do some virtual socializing to boost their engagement with the coaching program further.

Step 5: Offer a Certificate

Offering a certificate makes sense, especially in business or soft skills coaching. A certificate adds value to your offering, as clients can showcase it in their resumes and enhance their employability. As such, a certificate is an effective marketing tool to attract clients and a legitimate reason to set a higher price for your courses.

Step 6: Create Your Coaching Website

Now that your program is ready, time to build the exterior, i.e., create your academy’s website. If you’re wondering how to build a coaching website, you’ll be happy to hear what’s coming next.

With the website development problem solved, you need to make sure you do the following:

• Introduce yourself: Create a video where you’ll briefly introduce yourself, discuss your qualifications, and share your key drivers for joining the coaching business. We suggest video over text as a more personalized approach that will give clients a better idea of your communication style.
• Include a brief preview of the programs: It kind of goes without saying that clients should be able to have a small taste of the programs available before they decide to buy. For this reason, besides the program structure, ensure to include a short video or a quick slideshow to allow them to glimpse the program.
• Add social proof: Reviews from happy clients shouldn’t miss from your coaching website. They are beneficial, as they add credibility and create trust. Don’t forget to ask each client to leave a testimonial once they complete their coaching program.
• Give site visitors a small going-away present: You don’t want prospective clients to leave without knowing you better. Because if they do, they are unlikely to come back. Invite them to download a free resource, like an eBook, or offer a free consultation session.
• Showcase upcoming live events: Show your audience all the events they can participate in. They might not be ready to purchase your whole program but will like the idea of getting to know you better via your online live event.

4. Great Coaching Academy Examples to Get You Inspired

Looking to build a coaching academy but unsure where to start? Check out these great examples built with LearnWorlds. These academies have everything from personal development to executive, health & wellness, business, and career coaching. And the best part? They’re all available for you to get inspired!

Alex Carberry Courses

Screenshot from the “Alex Carberry Courses” coaching academy

The Alex Carberry Courses academy provides life & health coaching. This coaching academy has developed “The Know Yourself Method,” which connects the diverse language patterns for health, wellness, and self-development.

For a limited number of participants, the academy offers a premium workshop series that is refreshed and repeated every season. A certificate of completion is also awarded at the end of the workshop. It is an interactive format that combines video and in-person sessions.

Positive Psychology

Screenshot from the “Positive Psychology” coaching academy

The Positive Psychology coaching academy is headed up by Dr. Lily Cooper and a team of multi-disciplinary lecturers, bringing a wealth of academic and practitioner experience with them.

Dr. Lily’s 22 years of experience in higher education in psychology helps her bring essential guidance to Positive Psychology students.

Positive Psychology offers a blend of premium online coaching programs, combining 1:1 live sessions with video lectures, eBooks, assessments, and certificates.

Uplifting Leadership

Screenshot from the “Uplifting Leadership” coaching academy

Leadership coach Aleta Maxwell founded Uplifting LeadershipTM coaching academy to help leaders at all levels of management uplift their skills and become brand ambassadors. She has worked successfully with CEOs, directors, and entry-level managers in the nonprofit and for-profit sectors.

With her extensive experience as an international leadership coach and leadership development expert, Aleta leverages her background as a former CHRO and ten years of HR experience to offer proven strategies and techniques to help emerging and experienced leaders.

Aleta uses the coaching academy to offer custom leadership development coaching and consulting solutions. She enables companies to reach out to her team by submitting a form right within the website to request a free 45min strategy call. The academy also offers bundles, membership opportunities, and discounts for companies. The academy has even integrated Calendly to offer 1:1 consultations by letting people directly check Aleta’s schedule and schedule a meeting.
The academy also offers paid online courses jam-packed with video lectures, text material, assessments, Quizzes, and certificates of completion.

Gabby Bernstein

Screenshot from the “Gabby” coaching academy

Gabby calls herself the #1 New York Times Bestselling Author, International Speaker, and Spirit Junkie. Her website is one of the most comprehensive membership sites you’ll run into. Its content varies from blog posts, quizzes, and podcasts to online courses and physical products, while you’ll also find a bunch of free resources acting as lead magnets.

If you were wondering how to increase membership and engagement, this site is a goldmine!

IntentionallyAct.com

Screenshot from the “IntentionallyAct.com” coaching academy

IntentionallyAct.com is funded by All Aces, Inc, a renowned business consulting and services company. They offer their clients a process for cultural change through consulting and a learning platform for Diversity, Inclusion, and Equity Transformation (DIET) focused on Racial Equity + Justice in the Workplace & Beyond.

Providing blended learning with self-guided and instructor-guided courses, this coaching academy integrates interactive learning activities such as video, eBooks, post-exercise reflections, and self-assessments.

5. How to Set the Right Price for Your Online Coaching Services

You’re here because you want to learn how to make money through online coaching, so let’s talk money now. We have already discussed that you can make a lot of money selling coaching online. Before setting a price for your online coaching services, consider the following:

• See how much other coaches charge. Offer your courses at a reasonable, but not low, price that matches the overall prices of your coaching niche. Search for relevant online courses to see what other coaches are charging, and stay within this range.
• Your price should reflect your worth. Worth and experience are not synonymous. If you are new to the business, you might think it’s best to charge a really low price to be more competitive. And although it makes sense that an established professional will charge more than a novice, this doesn’t mean you should sell yourself short. In addition, low prices might raise suspicion when your competitors are charging hefty rates. They’ll get your prospects thinking you may not know what you’re talking about. Therefore, think twice before offering business coaching packages for $10 just to get the ball rolling.
• Different types of coaching attract people of different incomes. In B2B coaching, the profit margin is high, as you are selling to companies that are looking for top-tier coaching and are willing to pay for it.In B2C coaching, the prices are usually lower. Relationship or fitness coaching, for example, attract people from all walks of life and varying incomes. Again, setting your price according to the average market price is best.

The standard tiers of online course pricing are the following:

• Free. It doesn’t hurt to offer a mini-course for free if you have built an online academy. A free course allows potential clients to “test the waters” and better understand whether your coaching style resonates with them. Follow this approach if you are new to the business and are trying to get some reviews for your website.
• Paid/per program. You should, of course, charge for the majority of your programs. A reasonably priced program reflects the quality of your work, attracts clients, and brings bread to the table.
• Paid/per bundle. Offering programs in bundles is like creating a transformation roadmap for your client. You group self-paced programs and private sessions, offering your engaged clients a needed level of personalization. Also, you can create a bundle of programs based on topics or progress levels to ensure coaching results. The way to go about premium pricing is to offer a coaching package that provides clients access to standardized courses and in-person, one-to-one coaching instead of online group coaching.
• Paid subscription/membership. Subscription-based models are very popular, as they help engage customers, nurture long-term relationships, and increase retention. Paying a recurring amount of money also motivates clients to be more diligent with their coaching as it pushes them to reflect on their progress against the time passed.
• Premium pricing. Premium pricing is when you offer one of your products or services at a significantly higher price than the rest. One way to go about premium pricing is to offer a coaching package that provides clients access to standardized courses and in-person, one-to-one coaching instead of online group coaching.

The LearnWorlds platform allows you pricing flexibility. Try today absolutely for free to build your subscription or membership website or your own eComm to offer coaching programs as a single digital product.

6. How to Promote Your Online Coaching Program

To get your online course business off the ground, a lot of work must occur online and offline. We have tons of advice about launching an online coaching business, so let’s dive in. Without further ado, here’s how to promote and sell a coaching program online:

Social Media Marketing

Social media marketing is very effective when done consistently. Start with the following small, careful steps, and soon you’ll start to see results and sell online coaching:

• Be active on social media and post in groups relevant to your niche. Share posts, short videos, and infographics with quick tips. Remember who your target audience is so that you focus your energy on the right platforms. For example, if you are targeting solopreneurs and small businesses, your ideal clients are probably on LinkedIn rather than TikTok.
• Use paid ads. Paid advertising can help kickstart your coaching business faster than organic traffic and other content marketing tactics. With Facebook being the most popular social media platform, it’s safe to say you should start your ad campaigns here.

SEO Optimization

Optimizing your academy’s website for search engines will help increase online visibility and reach a wider audience. A few SEO elements to pay attention to are the following:

• Name and URL: Pick a name for your academy that reflects your offerings and is easy to remember. Your course URL and other landing pages should always be brief and descriptive without filler words.
• SEO title and meta description: You must have noticed that every page in the Google search engine results includes a title and a brief description. Based on what you read, you’ll click on the title and visit that page or skip to another more relevant one.
• Images: Choose a small image (or compress one), and add a brief description and alt-text to help Google’s crawl engine discover your page and facilitate visually impaired individuals using screen readers.
• Keywords, keywords, keywords: Try incorporating relevant keywords throughout your website on all your landing pages, especially in your headlines and ad subtitles. Don’t overdo it; you still want to sound human so that you can connect with your audience.

If you’re curious to learn more, we have created the ultimate guide on SEO optimization for online courses!

Affiliate Marketing

Affiliate marketing works by offering a commission to third parties that promote your business or product and bring you referrals. In this case, your affiliates could be your existing clients or even coaches specialized in a similar niche that refers their clients to you for further coaching.

Email marketing

Email marketing remains a very effective communication strategy that enables you to engage current clients. You can use email to inform clients about upcoming courses and events, communicate current offers, and share the exciting news. Email marketing is also very effective in reaching out to prospects.

Social media once again plays a crucial role in building and expanding your email list, whether you try to target new clients through paid ads or organically. Networking and word-of-mouth marketing can also help you build your mailing list if you are a new professional.

Once you have built your mailing list, use an email marketing tool to set up automated email sequences that reach your audience at the right moment in every step of their buyer’s journey. Most email marketing platforms feature email templates and editing tools, so that’s one less thing to worry about.

For more information, check out our detailed guide on using email marketing to promote your online courses.

Networking

Networking is essential to increase your client base and stay up to date with news and developments in your coaching niche. Some ideas to expand your network are:

• joining relevant groups and communities on social media
• attending or organizing virtual conferences and other events
• becoming a member of an official coaching organization (by getting certified).

7. Top Mistakes Coaches Make and how to Avoid Them

Yes, even experienced coaches can make mistakes when they take their business online. Don’t hesitate to learn from the LearnWorlds’ experience, so here’s what to watch out for:

They Don’t Market Their Services Enough

It is one thing to be confident in your abilities, and it is another to assume that clients will come running to you because “your expertise stands out.” Coaching is a competitive field populated with skilled professionals. Attracting, retaining, and expanding your client base should be an ongoing effort.

Promoting your business with every chance will pay off and help you outgrow the competition. And once you’ve caught their eye, don’t let clients go without a fight. Apart from offering a free resource, you can additionally offer discounts and create limited-time offers to add a sense of urgency. This is actually a common marketing tactic that works every time.

They Make too Many Promises

Another mistake coaches make is that they promise life-changing results. This can go either way. It either makes the coach sound untrustworthy and drives clients away (which is bad for business), or it makes clients believe that coaching will magically transform their lives. Creating high expectations that are never met is also bad for business; because you end up with disgruntled clients who communicate their disappointment to their circle and online.

It would help if you found the balance between reassuring clients they’re in good hands and expecting miracles. Create a FAQ session on your website to answer the most common questions about coaching. Be honest about what clients can achieve through coaching and its limitations, stressing that there are no quick wins and that they need to work to see results consistently.

They Don’t go the Extra Mile

People often view their coaches as mentors. They trust them with their thoughts and feelings. This level of connection is hard to achieve in online coaching. All the more so with online programs offering advice that generally works, with no real-time coaching included in the program. Throwing in a couple of videos isn’t the best version of coaching, though. It would be best if you aimed for much more than an asynchronous program to serve your clients right.

An integrated coaching program must include live sessions, whether online or in person. Wherever possible, offer the clients an evaluation before they sign up to direct them to the most suitable coaching package. If you are short on time and can’t arrange individual coaching calls, you can perform evaluations using an online questionnaire the client fills in. Another option to add more personalization is to check in with the client a few months after they’ve completed their program.

Connecting the Dots

Take your coaching online today to grow and impact your customer base tomorrow. It’s a risk-free move to go beyond 1:1 coaching with low investment and high return!

The benefits are hard to ignore, from broader coaching impact and improved client experience to strengthening your presence in your coaching niche and streamlining your operations. Save the screenshot of the checklist below to reflect later on the steps you need to take to move your coaching business forward. We know you can do it, all you need to bring in is your expertise and passion for coaching. What are you waiting for?

The post Going Beyond 1:1 Sessions: Triple Your Income by Selling Coaching Online appeared first on LearnWorlds.

Could we have done anything more for your training programs to shine? Well, believe it or not, we did it!

We are super happy to introduce you One-to-One and Group Sessions. This is a brand new feature that enhances your clients’ experience and opens up new opportunities for your business. From now on, your users can easily schedule 1:1 and Group sessions with you as an admin (or any course instructor of your academy) based on clients’ demand and your availability. But, believe us, it offers you much more than a simple scheduling tool.

If you are out of Coaching Business and have never considered One-to-One and Group Sessions to be relevant, it’s time to reconsider. On-demand live activities add superpowers 🦸 to any academy:

💫 Ability to drive engagement
💫 Power of building a strong rapport with your clients
💫 Upselling mastery

Regardless of your business model or client types, One-to-One and Group Sessions are a MUST-HAVE for your academy.

First things first, without operational headache

Conducting live sessions with your learners at their convenience encourages learners’ interaction. That’s why we offer scheduling options that are simple and easy to use. By connecting Calendly with your LearnWorlds school, you can create live sessions on-demand and connect them with event types created in your Calendly account.

How? Easy! Under the Live Sessions page, activate Calendly, connect your account and choose whether you wish to enable the Instructors to connect their own Calendly accounts.

NOTE! You can use any of the Calendly available plans (Free, Essentials, Professional); however, the features offered will vary by plan.

When your customers visit the 1:1 or Group session in the Course player, they can select a slot at their preferred date and time, according to your availability as set in your Calendly account.

When the time of the session comes, a Join meeting CTA button will appear, prompting them to join, and this is where the magic begins!

Adding One-to-One and Group Sessions to your training program will not only raise the demand but also overload your business operations. Keep calm, you will manage this success without a problem! We’ve got your back!

All the upcoming and past scheduled events are accessible under the Live Sessions administration page. An intuitive calendar view allows you to view attendees, mark events attended, and keep notes for specific users.

Drive engagement in your courses

You are undoubtedly the expert in defining the pace at which your content has to be consumed by your learners. But do you remember seeing those upsetting numbers of people dropped off in the middle of a program? You can forget it now!

Add 1:1 or Group sessions learning activities at different milestones of your course to engage students in hands-on learning.

It doesn’t matter what format of content you already have in your course – live on-demand sessions will only add up to learners’ outcomes.

One-to-One session is your magic weapon to add a personal touch in your self-paced courses. Let your learners have:

• In-depth discussions with an expert not covered in general classes
• Personal goal-setting and review sessions
• Consultations based on their specific needs

Private sessions with you and your trainers strengthen the practical outcome of your courses. As a result, this also increases the value of your offering which can be fairly reflected in your pricing as well.

Additionally, group sessions complement theoretical or self-paced content in your training programs. For those purposes, you might have used live webinars before, which is certainly a good idea. But group sessions can offer you even more.

You can make your live sessions more engaging by:

• limiting the number of participants per group and,
• setting up different session topics to include only intended audiences.

This way, participants can choose the most convenient learning path for them, ensuring higher attendance and more effective group dynamics.

So easy as it is, you can choose the live session type (1:1 or group) that serves your business objectives. In the LearnWorlds platform session settings, you will see only those Event Types set up in your Calendly account that are relevant to the chosen session type.

Building a strong, lasting rapport with your clients

Developing a personal relationship with each client is essential to the success of any Coaching Business. But it doesn’t mean that if you run a training program to educate your customers, onboard your new employees, or any other business training goal, you can not embrace best practices from your neighbor-market colleagues.

Building a strong rapport with your clients will pay off in a lot of ways for your business. Starting from securing satisfaction with the learning outcomes and ending with a happy client with referral power or even wanting to join your Affiliate program.

💡 Expert Tip: Schedule on-demand 1:1 or group sessions at the beginning and end of your course or coaching program. This adds a human touch to your product, which is highly appreciated by a generation that values personalization in all aspects of life. Plus, adding a digital download accessible only by attendees can take your session to the next level.

Every step of the way, it is also essential to keep track of your interactions with each client. Make notes after each meeting and review these notes regularly. In this way, you will be able to stay on top of each client’s individual needs and provide them with the best service possible.

You can easily save and keep track of your notes on the Attendee page in the Attendees section of your 1:1 or group session.

Master your upselling power

Have you ever experienced a dilemma of wrapping up the value of your upselling offer? Because we know how challenging it can be, we’ve come up with some tips for you.

If you are looking for ways to upsell, you can offer on-demand live sessions as a standalone product. After your learners have completed their self-paced learning course, you can offer them a private consultation with an expert or a working group session.

The combination of the two products is a beneficial instrument for many reasons. First‌, it’s always easier to drive demand for a private session when your clients are previously nurtured with a “test drive”. They already learned your training style and are convinced of the value your academy can deliver, thus, making it easier for them to invest more in private learning. Furthermore, it creates a funnel of prospects flowing to consider your exclusive private training programs.

For businesses operating based on subscription & membership models, the on-demand One-to-One and Group Sessions pursue the value of higher plans. You can easily justify higher membership plans with live learning activities performed by experts or accredited coaches.

Coaching beyond or beyond coaching?

One-to-One and Group Sessions are the winning recipes for any kind of business.
As a coach, you can build a lasting relationship with your coachees, power up your live sessions with various learning activities and reap the transformational results you expect from your courses.

As a non-coaching business, you can leverage the experience of your colleagues, add a personal touch to your courses or create a new stand-alone product offer that only raises your academy’s value. And, all of that under a single platform!

Are you ready to unlock the next chapter in your academy’s success? Try out our latest features today and start earning more by tomorrow!

The post Introducing One-to-One and Group Live Sessions for Coaches and Beyond appeared first on LearnWorlds.

Suppose you have been considering building an online academy to hold your business coaching sessions and offer your clients additional resources. In that case, you’ll be glad to know that there’s a general consensus in favor of business coaching. A 2022 Randstad report shows that 99% of employers believe that coaching has a very positive impact on business, and these are real results we are talking about.

Here at LearnWorlds, we offer an impressive set of features to help you have a successful business coaching academy. In this post, we focus on business coaching as one of the most profitable types of coaching. Nonetheless, our online coaching platform can meet the needs of any professional coach.

We’ll see how you can set up your own branded business coaching website and mobile app, how you can add and sell digital products, how to market your website to help you enrich your action plan, and finally, how to measure the performance of your business.

We’ve got a lot to talk about, so let’s get started!

What Types of Coaching Businesses Can You Set Up Through LearnWorlds?

This section discusses the most popular types of coaching businesses you can set up through LearnWorlds. Of course, this list is not exhaustive.

Life coaching

Life coaching, also known as personal development coaching, aims to help people move past current circumstances in their lives and inner struggles that are holding them back, become the best version of themselves, and reach their goals.

Spiritual coaching

Spiritual coaching helps people connect with themselves on a deeper level and discover who they indeed are and what they desire. A spiritual coach helps their clients overcome insecurities and limiting beliefs to reach their goals.

Mental health coaching

This type of coaching helps people maintain a good level of mental health, like managing their stress. Although a mental health coach is not and cannot replace a therapist, they have all received proper training and are using popular methodologies like Cognitive Behavioral Therapy (CBT).

Relationships coaching

Relationship coaches work with individuals and couples, showing them tactics to better manage their relationships through regulating their emotions, developing empathy and active listening skills, and more.

Health and wellness coaching

Health and wellness coaching helps people live healthy lives, take proper care of themselves, and achieve wellness goals, like becoming fitter or following a healthy diet. Health and wellness coaches are also trained in motivational strategies and behavior change.

Wealth coaching

A wealth coach helps clients understand their relationship to wealth and develop strategies to manage their money more effectively.

Career coaching

Career coaching helps individuals through their career journey by assisting them in understanding what they truly desire from a job, exploring their options, and managing transitions. A career coach can be beneficial for someone considering a career change.

Executive coaching

Executive coaching, also known as performance coaching, concerns the upper management and aims to help business leaders develop leadership skills and give them the tools they need to drive change and transformation in their business.

Business coaching

Business coaches help business owners manage their business effectively and achieve business growth.

Time management coaching

Time management coaches help individuals or businesses leverage time and simplify lengthy and complex procedures. Achieving greater results by doing less.

Skills coaching

Skills coaching helps employees enhance their skills and reach their full potential by working simultaneously on their personal development.

Leadership coaching

Leadership coaching addresses business leaders and anyone who wants to develop relevant competencies that a successful leader should possess, like communication and persuasion skills, people skills, etc.

How to Brand Your Coaching Business

Branding is essential for any business. Building a brand greatly affects how your business will evolve. This holds true whether you’re running your own business working by yourself or you’re a group of coaches offering different services under one business entity.

And remember that branding is more than visual design and logos. Branding includes your tone of voice and messaging and the way you communicate with customers.

Before we discuss how you can brand your business with LearnWorlds, let’s see why branding your coaching business matters.

Why you Should Brand Your Coaching Business

Whether you’re a small business coach or an executive coach, with years of experience or just starting out, make sure to prioritize branding as it’s quintessential to business success.

• Inspire trust. A branded website shows you have invested time, effort, and money in your business. The uniformity in colors, designs, and messaging inspires trust in potential and existing clients. This can set you apart in a field as competitive as business coaching, while a lack of branding might cause skepticism.
• Engage and convert. The brand is the personality of your business. A beautiful, branded coaching website adds character, is more personal, and sets the tone you want to speak with your customers. This helps prospects form an opinion about you and better evaluate whether you speak the same language and can have a fruitful collaboration.
• Increase perceived value and authority. A branded website appears more professional and trustworthy, and so do the people behind it. Your coaching business will have more value in the eyes of your clients, while you should be able to ask for the money your services deserve – and actually get it.
• Market your coaching business effectively. As we mentioned, branding is also about messaging. And messaging is a huge part of marketing. Building a brand will first and foremost help you think about who your target audience is, how you want them to perceive your business, and therefore create better messaging.

Branding Your Coaching Business with LearnWorlds

LearnWorlds features a versatile website builder that allows for white labeling. This means that you can create an online academy that is 100% you – no LearnWorlds academy logo or reference anywhere; plus, you can create your own custom domain and add your colors and logo to match your existing professional website.

You can build your coaching website by choosing from a variety of templates. And we’re excited to share that we recently rolled out more than 50 industry-leading templates, including elegant templates ideal for a coaching business!

You can add anything you wish to your website (check out our step-by-step guide next): testimonials, quotes, widgets, social media buttons, calendars and countdown timers, popups, and buttons, to name a few!

As for fonts and the overall layout of your website? These are totally customizable too. Plus, with site flavors, you can create multiple versions of your website with one click and make tweaks here and there until you create the website you’ve imagined.

You can also raise engagement up a notch by effortlessly launching your branded, native mobile app. Our powerful mobile app builder requires no coding skills whatsoever and is incredibly easy to use. Like your website, your mobile app will also be branded and customized to fit your business.

How to Build Your Business Coaching Website

The first step to branding your business is to build a branded business coaching website. Here’s how to do it, step by step.

1Create a New Page

Go to Site Builder → Edit School Site.

1. 1. The default page will appear. The fastest is to Click on the +New page at the top of the page.

1. 1. You can choose either an empty page to create your own or one of our pre-made templates. The available templates are: Empty, Landing, 1 Click Sales Funnel, Courses, About Us, Contact Us, Pricing, and Blog.

In our example, we will choose a Landing page template.

1. 1. On the window that appears, add the following details about the new page you’re creating:
      • Page name.
      • Page slug: The name of the URL of the new page.
      • Groups: Whether or not you want the page to be added to a new page group or assigned to an existing group.
      • Status: Whether or not you want the new page to be published upon creation.
   2. Click on the button Create page, and you’re ready!

💁 You can go back and customize your page any time you want.

Just go to Edit School Site → Home (on the left top) → open the drop-down menu → select Manage all pages (the Page Manager will appear).

2 Manage your Page

Now let’s take a quick look at all the options you have for customizing your page.

Go to Site Builder → Edit School Site.

Starting from the left, you’ll see the menu Page. Once you unfold the drop-down menu, you’ll see several options:

Page properties: Here, you can:

• Rename your page
• Change the URL (not available for all pages)
• Hide/show the top bar and the footer
• Categorize your page under a group so you can manage it faster later
• Add an expiration date (for instance, if it’s a page promoting limited-time offers), and
• Choose whether you want the page to go live or save it as a draft.

Page SEO: Make adjustments to help search engines discover your page. Add an SEO title, description, image, keywords, and live preview, and add your website to the SEO sitemap.

Page custom mode: Here, you can add Javascript/CSS code snippets to customize the page.

Copy all sections/Paste sections: This option allows you to clone a page and save time.

Clone page: With this option, you can duplicate a page.

Clear page: Wanna start over? This option will clear all contents and offer you a fresh start.

Delete page: If you have decided that you don’t want to keep your page anymore, press Delete Page and start over. Just keep in mind that this option is not available for:

• System Pages (Home, After Login, Payment, Courses, Cookie Policy, Privacy, Terms & Conditions, Thank you)
• Product pages (Course, Bundle, and Subscription pages)
• Affiliates pages
• Blog Home Page (in case you have enabled the Blog feature).

3Design a Page

We’re still in the Dashboard (you know the drill: Site Builder → Edit School Site.) The design menu gives you a wide variety of options to customize the look and feel of your site.

Theme explorer: From this menu, you can customize the colors, the fonts, and the layout of your page.

Colors: Choose your primary, text, and background colors for 100% personalization and branding!

Typography: You can choose up to 5 font families to add to your page, as well as the text size for your headings and main text. For more options, click on advanced typography at the bottom of the menu.

Buttons & Inputs: Customize the size, spacing, borders, and more of your buttons and the text inside.

Layout: The layout menu allows you to customize the size of each section on your website.

4Manage the Site Page

As you’re still on the Edit School Site page, you have a few more options to tweak your site from the Site submenu.

Site navigation: In this section, you can choose:

• Your Home page
• The page where site visitors are directed after they log in
• What happens when users who haven’t logged in click to buy a product, and
• Whether users that haven’t purchased anything can navigate your academy.

Site custom mode: Similar to Page custom mode, you can add Javascript/CSS code snippets to customize your website.

Site language: From this menu, you can customize standard texts that appear on the user interface of your website and inside the courses and rename them as you wish.

5Create a Blog

Next in the Site Builder is the option to create and manage a blog. A blog is one more way to enrich your online community and showcase your expertise. The members of your online community can interact through the comments, and you can even give them food for thought and opportunities to start new discussions. Also, by optimizing your content with keywords, you can bring traffic and new clients to your coaching business!

Create a blog post: Super-easy! Just click on this option, choose among one of the templates or an empty one to start from scratch, then paste the text and add a few details (the title, an image, and a category), and choose when you want the post to be published!

Blog home page: From the Blog home page menu, you can customize the main front page of your blog, add sections, and edit the layout.

Manage posts: From this menu, you can:

• Edit, Preview, Delete, or Clone a blog post page
• Make a blog post a Draft or Public, and
• Make other changes within the blog post.

6Add a Popup

Popups are essential additions to your coaching website as they allow you to communicate offers, updates, upcoming events, invitations to join your mail list, and much more.

New popup: We have several types of popups available that you can add to your website. Emails, Promotional, Offers & Coupons, Exit-Intent, Notification & Announcement, Video Popup, Welcome User, or you can even create your own from scratch!

Manage popups: From the popup manager, you can:

• Preview and search the created popups
• Create a new popup
• See some of the stats
• Edit, delete, and clone the popup, and
• Be redirected to the popups analytics tab, where you can view data like conversions and views.

Additional options in the Site Builder include setting the orientation and size of the screen depending on the device you expect your clients to use the most. Plus, you can Preview the website before making it public, so you know exactly how it appears to site visitors.

How to Launch Your Branded Mobile App

Here’s why it’s a good idea to build a mobile app. Business and leadership coaching is addressed to everyone from startup and small business owners to high-level executives. All these people have one thing in common – a packed and often unpredictable schedule. Offering them the option to learn or train on the go can increase the value of your business coaching services and make your clients’ lives a tad easier.

To begin, you should know the following about the LearnWorlds app:

• No-code app. Correct, you don’t need to write a single line of code. (Don’t know what code is? It doesn’t matter – we just told you, you won’t need it 🙂).
• Native app. Native apps are created and optimized to work for specific operating systems – in this case, iOS and Android. They are fast, user-friendly, and secure.
• No maintenance. We even help you launch your app, and we take care of backups, updates, and everything else to ensure your app’s smooth operation!

1Create your Mobile App

Creating your own mobile app with LearnWorlds is easy as pie. All the content can be transferred with one tap, and you can even test the app before officially launching it!

Just log in to your online academy and go to the Mobile App tab, and choose Launch App.

As you’ll see, there’s an estimated delivery period and the option to select your plan and choose to launch apps for iOS, Android, or both.

2Customize Your Mobile App

To customize your Mobile App, navigate to the Mobile App tab → Prepare your App → Customize your App.

There are several options there for customizing:

Color scheme: Choose the app’s theme (dark or light), primary and secondary colors, and button text color.

Name/icon: Change your app name and upload your app icon image.

Splash screen: Upload a different logo or banner and change its background color. This will be the first screen your users view upon starting your app.

Onboarding: Explain to your coaching clients how to use your app or what it includes by adding slides. Enable the skip button, so users can omit to view the slides.

Sign in/Sign up: Select a logo for your login/sign-up page.

While in this menu, you can also enable the Guest User Flow option. This is a huge plus for your coaching business, as app users (aka your prospect clients) will be able to navigate the app and discover courses before they even create an account!

If you want to customize or translate UI texts, go to Manage your app → App Translations tab.

And…done! Your mobile app is ready. Do you want to test it too? Then you’ll find the steps here.

💡 Features you’ll love!
We believe our mobile app is a delight from A to Z. But if we had to choose the top features, these are our top picks:

#1 Push notifications

With in-app notifications, you can deliver product updates, reminders, personalized offers, news, and any information that requires special attention from your users. As always, fully customizable.

#2 Learning Reminders

Clients can enable and set learning reminders at their preferred time and frequency. Help them stay on track to get the full benefits of business coaching!

#3 One Click & One-Off Payments

A hassle-free checkout process is a major component of user experience, especially on mobile. Remove friction and minimize cart abandonment with one-click payment via Apple and Google. No payment gateways & complex integrations are needed.

How to Create Digital Products on LearnWorlds

Digital products are educational products that are sold online. They’re often available for download or offline viewing so the customer can get the most value out of them. The most popular types of digital products include online courses, memberships and subscriptions, and eBooks.

Let’s explore the options you have and how you can create digital products for your coaching business.

1Online courses

An online course is the most comprehensive digital product you can offer your coaching clients. You can even duplicate the course to provide more or fewer resources and adjust the pricing accordingly. For example, if you have plenty of audio and visual material, you can offer an entirely self-paced course that doesn’t include any live sessions at a lower price.

From your Dashboard, navigate to Courses → Create a Course. The first option that appears as soon as you click on it is to name your course.

Then, the course wizard will guide you step by step and ask you to:

• Add a course URL
• Select a type of access – Paid, Draft, Coming soon, Free, or Private
• Set a price and discount (optional).

💡 Take note! You can offer a free business course as a lead magnet to attract specific audiences for your coaching business.

Next, you’ll create a Course card that includes an image and a course description.

In the last step, you’ll choose whether you want the course content to be available all at once or at specific intervals, or on specific dates, i.e., drip-feed.

To populate your course with exciting content, go to Dashboard → Courses → Course Manager, and select the course you want to add content to or edit.

💡 Features you’ll love!

#1 Learning Activities: One-to-one and Group sessions

No matter the coaching model you’ve decided to work with, you’ll definitely need to catch up with your clients regularly to discuss their progress and stimulate experience sharing, offer additional support, and ensure they’re on track with their goals.

For this reason, we’re excited to present to you a fresh, out-of-the-bag feature we’ve just introduced, 1:1 & group sessions learning activities

💁 Keep in mind that to activate these features, you need to integrate your school with Calendly. And it’s a very straightforward process with LearnWorlds!

These features will enable you to schedule real-time online sessions with your clients so you never lose touch with them and establish ongoing communication, trust, and accountability.

And – get this! – you can add private notes after each session to keep track of their progress and refer to previous conversations you’ve had.

Learn all about this exciting new feature and how to activate it in our detailed support article.

#2 Integration With Calendly

Another newly arrived feature is integration with Calendly. This feature allows you to schedule one-to-one sessions with your busy business leaders. Google Meet, Zoom, Microsoft Teams, Webex, and Go to meeting are also supported for your live coaching sessions.

#3 Built-In Community

Building an online community will take your online academy to the next level. Let your clients get together virtually to exchange experiences and advice. It will be like they’ve built their own mastermind groups.

LearnWorlds’ built-in community features enable you to create groups and initiate thought-provoking discussions. They also allow user-generated content to engage your clients further and encourage them to express themselves creatively. Last but not least, you can even create a blog where you can share some wisdom.

#4 Learning Activities

LearnWorlds supports many interactive learning activities to enrich your courses and keep clients hooked. Apart from your live sessions and webinars, you can create videos and eBooks your clients can have for life, which you can also sell separately as standalone digital products or distribute part of them on social media to promote your coaching business and attract clients. Plus, you can create mini quizzes (non-graded) just for fun and self-reflection quizzes. Put all these together to create a transformation roadmap for your clients. 🚀

#5 Gamification

• Fact No. 1: reaching a goal is much easier once you break it down into smaller steps and milestones.
• Fact No. 2: a small reward, whether it comes from an external source or us, goes a long way toward keeping us motivated to work towards our goal.

Put those two together and give us a good reason why not to reward your clients when they reach an important milestone in their transformation journey?

LearnWorlds has a built-in gamification engine, so you reward your clients with customized badges every time they reach a small goal that brings them closer to their dream!

#6 Data Security

Most of the data going in and out of your online academy are sensitive and should remain confidential and safe. With LearnWorlds, you can rest assured all data is perfectly protected since strict data security measures, such as isolated databases, regular backups, and encrypted data storage, are in place.

2Bundles

Do you have two or more courses covering similar, complementary topics? Then why not sell them together in a bundle? A course bundle translates into more profit for you and more rounded knowledge for your client.

Let’s see how you can create a course bundle:

Navigate to Marketing → Bundles → Create a Bundle.

Then, you’ll need to name your Bundle and add a description and an image.

Important:

• Select at least two courses to sell as a Bundle.
• Add a discounted price.

Next, you’ll also have options to save the Bundle as Draft or Public and set the After Purchase Navigation.

Click Save and your Bundle is ready!

3Subscriptions

It’s no secret that subscriptions and memberships are the Holy Grail of revenue for a coaching business!
Selling a subscription is a good idea if you’re regularly releasing new content and you also prefer having a recurring monthly income.

Here’s how to create a subscription plan:

Navigate to Marketing → Subscriptions → Create a subscription plan.

On the form that appears, you can edit your subscription.

You will be asked to:

• Name your subscription
• Set a price (which can’t be $0)
• Add a description
• Add courses
• Set a free trial (optional)
• Set the appearance order, and
• Save as Draft or Public.

*Please note that you should be in the Pro Trainer plan or higher and integrate Stripe as your payment gateway. Paid, private, and enrollment closed courses can be added. However, subscription plans cannot include free courses.

4Membership

There are unique benefits to creating a membership site, the most notable one being that you get to create and nurture your online community and build unprecedented engagement with your clients.

To set up a membership site with LearnWorlds, the only thing you have to do is create a Subscription in the way we described in the section right above.

5eBooks

eBooks are among the most popular digital products that can be sold as part of a course or as a standalone offering. Moreover, they work perfectly as lead magnets and a way to grow your mailing list!

To create an eBook, first, you need to create a course.
Then in the Course, navigate to the Contents → Add activity → Multimedia → eBook → give a title → Save or Save & Edit.

Next, you’ll have to set the title, add a description, and choose an icon. Don’t forget to add a digital download so that clients can download your eBook!

To create the content of your eBook → hover over the learning activity → click on Edit ebook. Then you will be directed to the eBook authoring panel.

Alternatively, you can import an MS file.

You can add several elements to your eBook to make it more engaging and easier to read, like headings, columns, images, and videos.

How to Market Your Coaching Business

There are several exciting and straightforward ways to promote and market your coaching business with LearnWorlds. Coupons (individual, bulk, or for subscription plan), email marketing, and affiliate programs work best for you.
Let’s examine each one in more detail.

1Create Coupons

Create coupons to sell a course at a discount, either at a percentage or at a specific amount.

Navigate to Marketing → Promotions (Coupons) → Create course/bundle promotion.

• Give your promotion a name.
• Choose the type of promotion: percentage or fixed amount, and fill in the value.
• Select the courses/bundles for which the promotion will apply → Add product.

For individual coupons:

• Add a coupon note (case sensitive).
• Set the maximum number of times this coupon can be used.
• Set expiration date.

Create coupon. Click on Save twice.

For Bulk coupons:

• Add a prefix for your bulk coupon
• Add the quantity
• Set the expiration date for the bulk coupons (optional).

Click on Generate bulk coupon → Save.

For Subscription Plan coupons:

Navigate to Marketing → Plans Promotions → Create subscription plan coupon.

From the settings menu:

• Decide the discount type (percentage or a fixed amount) from the dropdown menu
• Set its value
• Add a name for the new coupon, and
• Configure its duration.

Click Save, and you’re all set!

2Leverage Email Marketing

LearnWorlds integrates with the most popular email marketing tools, enabling you to create automated email marketing campaigns to convert leads into customers and stay in touch with your current coaching clients.

Currently, LearnWorlds integrates with MailChimp, Active Campaign, AWeber, and ConvertKit.
Below we explain how each one works.

Connect your MailChimp Account

1. Click on Settings → Integrations → Email marketing.
2. Click on the MailChimp tab and check the Activate box.
3. Click on Connect to MailChimp:
4. You will be redirected to a new page where you should insert your Mailchimp account credentials.

→ Select the Mailchimp lists created for your users and leads captured on your pages → click on Sync your contacts with Mailchimp.

Connect your Active Campaign account

1. Click on Settings → Integrations → Email marketing.
2. Click on Active Campaign and check the Activate box. Two new fields will appear under the ActiveCampaign API key and the ActiveCampaign API Url.
3. To fill these fields, go to your ActiveCampaign account and navigate to Settings → Developer. Copy the API key and API Url:
4. Return to your school, paste the key and URL to the respective field, and click Save.

→ Select the ActiveCampaign lists created for your users and leads captured on your pages → click on Sync your contacts with ActiveCampaign.

Connect your AWeber account

1. Click Settings → Integrations → Email marketing.
2. Click on the AWeber tab and then check the Activate box.
3. Click on Connect to AWeber:
4. After clicking the button, you will be redirected to a new page where you should insert your Aweber account credentials (Login Name, Password) and click on the Allow Access button.
5. After successfully connecting AWeber with your school, you will be directed back to the AWeber integrations page.

→ Select the AWeber lists created for your users and leads captured on your pages → click on Sync your contacts with AWeber.

Connect your ConvertKit Account

1. Click on Settings → Integrations → Email marketing.
2. Click on the ConvertKit tab and then check the Activate box.
3. You will then notice that some new fields have appeared: ConvertKit API key and ConvertKit API Secret.
4. To fill these fields, open your ConvertKit account and navigate to your Profile icon → Account Settings → Advanced.
5. Copy (CTRL + C) the API key and paste it to the respective field in your School integrations tab, and then click on Show to copy the API Secret.
6. Return to your school and paste them to respective fields and click Connect to ConvertKit.

→ Select the ConvertKit lists created for your users and leads captured on your pages → click on Sync your contacts with ConvertKit.

3Create an Affiliate Program

Affiliate marketing is another option to bring new business your way by partnering with third parties who will promote your business with a small commission.

Here’s how to set up your affiliate program with LearnWorlds:

Navigate to Marketing → Affiliate Management → Setup.

You can use the built-in template to create your Affiliate Agreement, containing the terms and conditions. You will also need to fill in the Commission rate and Cookie expiration date and set how many days after a client has purchased from you, you will pay the commission.

4Optimize Your Coaching Website for SEO

SEO optimization is a great chapter in course promotion. Our comprehensive guide on SEO optimization for course creators will help you deep-dive into the secrets of an SEO-optimized website and courses.

To configure some basic SEO settings, navigate to Site Builder → Edit School Site → Select the page you wish from the dropdown menu (or locate it on your Page Manager) → Click on Page → Page SEO.

You have the option to do the following:

• Edit the SEO title of the page.
• Choose the image you wish to be shown when the page is shared.
• Add a meta description.
• Add keywords.
• View the SEO Live Preview.
• Choose to exclude the page from the SEO sitemap (not recommended). To submit your school’s sitemap to Google and other search engines, read our support article.

How to Monitor Your Performance

Evaluation and monitoring are just as important as having a business plan. LearnWorlds’ Reports Center is a powerful tool that allows you to monitor different aspects of your coaching courses to evaluate whether they have accurate results, such as:

User Analytics

• User progress through the program
• User segments (i.e., break down customers based on criteria you set)
• The performance of your courses individually (plus an overview of your top 4 or 5 courses and your most engaging, popular, hard, and dropped-out courses)
• Learner behavior and interaction with course content
• The effectiveness of different learning activities
• Key course users metrics, like Course Completion Date, Units Completed, Certificate Date, and Score, their Time on Video, Course, or Platform, as well as their Average Course Score
• Overall metrics like Enrolled Users, Social Posting, Average Scores, Course Content Consumption, Time on Course, Certificates Issues, Success Rate, and many more.
  This will help you understand how a course evolves over time and whether engagement gradually drops or increases. If engagement drops, the course might not be relevant anymore, so you might need to enrich it with new content that covers your clients’ current needs.
• Activities breakdown. This includes Users (those who completed all activities), Viewers (those who viewed but not necessarily completed all activities), Average study time, Total study time, Average score, Time on learning activities, Learning Activities visits, and Learning Activities unique views.
• Live sessions calendar.Keep track of scheduled future and past live sessions. Monitor session details, attendees & their status

💡 You can even schedule the platform to generate specified reports at specified time intervals automatically!

Sales

As a coach, being also an entrepreneur is practically a part of your DNA. As such, you need access to data that will enable you to monitor your business goals and achieve business success. Therefore, multiple reports are available for you to monitor sales and stay on top of your bottom line.

More specifically, you can track the following:

• Orders
• Revenue generated from products
• Revenue generated from instructors (in your case, it could be different coaches if you run a big business)
• Canceled sales
• Coupon sales

Activity History

Last but not least, the events log allows you to monitor every activity in your academy in real-time and know what’s happening in your business coaching programs.
A few examples include:

• Subscription signups and trials
• Scheduled subscription cancellations
• Failed purchases
• New affiliates
• User posts, comments, and likes in the community
• Certifications earned

…and many more

Think about how useful it is to know who has canceled their subscription or failed to purchase a product. You can contact these clients and win them back, safeguarding your income and clientele.

Tracking the engagement in your community is also a huge benefit, as you can spot your biggest promoters and ask them for a testimonial or turn them to your most passionate brand ambassadors.
On the other hand, if you spot a drop in engagement, you can take action (send reminders, offer benefits, such as exclusive access to sessions, free courses, or even a discount) to bring life back to your community on time!

Start Your Coaching Business Today

There’s not much to think about when it comes to moving your coaching business online. The benefits, both in terms of revenue and business growth, are tremendous compared to the initial investment you’ll make. Plus, your busy clients will love the flexibility of online coaching.

You should now have a clearer understanding of how easy it is to get started with LearnWorlds and the top-notch tools you’ll have at your disposal to build your robust online coaching business.

⭐ On top of our platform’s built-in features, we’re also very proud of our online resources and our stellar customer support team that will guide you all the way.

Join LearnWorlds for free for 30 days to uncover all its capabilities and features and let the magic happen!

Further reading you might find interesting:

• How Much Money Can You Make Selling Online Courses?
• How to Create and Sell Profitable Online Courses: Step-by-Step Guide
• Starting an Online Course Business from Scratch
• How to Sell Online Courses: The Ultimate Guide for 2022
• How to Start an Online School in 2022 + Infographic
• Introducing the Most Advanced Online School Site Builder

The post How to Build and Promote Your Coaching Business Online appeared first on LearnWorlds.

💡 How about that coaching brought high ROI to 86 percent of companies, and 96 of those who had executive coaching said they would repeat the process?

Mentoring and coaching are two key development practices that have become quite popular, but how much do we really know about them? Lately, these two terms are used interchangeably, and while they serve similar concepts and ideas, they differ in their foundational goals and roles, primarily when used in business settings.

We decided to investigate these two practices further, as they are both very intriguing. This article aims to explain the differences between the two approaches, how to use them for your business, and what each offers to eliminate confusion.

We also discuss the impact of both mentoring and coaching on your business and offer some essential tips and suggestions on how to achieve growth and success.

Let’s dive in!

What Is Mentoring?

According to Collins Dictionary, in business,

In this scope, mentoring refers to a senior or a more experienced person – a mentor who teaches a less experienced person on their job, helping them acquire more knowledge in a particular subject.

Mentors share their skills, knowledge, and experience to help individuals develop and grow. They act as the advisor, counselor, and guide to the junior member of a team and make sure to offer constant support, advice, and feedback to the trainee or mentee.

What Is Coaching?

Borrowing Collins Dictionary definition again, this time about coaching,

The International Coaching Federation (ICF) describes coaching as a partnership. It offers a more extensive definition of coaching:

Depending on the context, the meaning behind coaching changes, but it is often used to describe the process where a coach guides individuals towards improving in specific personal development or professional development areas, e.g., productivity or overall performance.

A coach offers guidance to individuals by helping them achieve their goals and reach their full potential. To do this, the coach gives the power over to the coachee, allowing them to come up with their own conclusions using active listening, questioning, and challenging their perspectives.

What Are The Key Differences Between Mentoring and Coaching?

Mentoring and coaching are professional development tools with many similarities and core values.

Both approaches cover the following:

• Are based on an ongoing and supporting 1:1 relationship
• Support personal development (sharing knowledge in group live sessions, increasing self-awareness through assessments, etc.)
• Enable learning and growth (challenging current perspectives, expanding potential, etc.)
• Take place through a series of one-to-one or group live sessions (mentoring and coaching sessions)
• Use observing, listening, and questioning techniques to assess an individual’s development needs.

However, if you look closely, it becomes easy to spot some essential differences, which leads to the conclusion that mentoring and coaching are, in fact, two very different concepts.

💁 Whereas mentoring is more about sharing experience and knowledge with someone, coaching is more about helping them unlock their potential.

These are the key characteristics of mentoring:

• Mentoring is about sharing experience and knowledge.
• Mentoring is typically a longer-term relationship that can take 1 year and more.
• Mentors usually have more experience but have no formal training in mentorship.
• Mentoring relationships are usually informal, and mentees receive guidance and advice on navigating their career or business.
• Mentoring follows a more holistic approach focusing on the development of the mentee.
• Mentoring is more directive – it is about instructing and telling.
• Mentoring focuses on personal and career development.
• Mentoring is about learning attitudes.

These are the key characteristics of coaching:

• Coaching is about helping people discover and fulfill their potential.
• Coaching is usually shorter and lasts for a certain period of time ‌that ranges between 6 months and a year.
• Coaches usually hold a relevant coaching qualification.
• Coaching relationships are typically more formal.
• Coaching is more task-oriented – helps to improve specific skills or reach specific goals – more about training and up-skilling.
• Coaching is non-directive and focuses on the different phases of learning – it’s more about reflection and self-awareness.
• Coaching focuses on business development areas.
• Coaching is about learning abilities.

Following is a table that illustrates the major differences between coaching and mentoring:

So, at this point, you might ask, which one is right for your business? Well, it depends. And do you really have to choose one over the other? Let’s see!

Mentoring is an excellent option to help your employees with their long-term development. But, if you want to help them achieve specific goals, coaching might be a better fit.

Remember that your decision does not need to be restrictive when contemplating coaching vs. mentoring. For example, using both approaches as part of an employee training program can help bring greater rewards to your business.

How Can Coaching And Mentoring Help Your Business?

So we have already explained what coaching and mentoring do. Let’s see now how these two practical approaches can help your business. What are their benefits for business owners?

Here’s what we have discovered about coaching and mentoring from our extensive research:

1. Help employees develop new skills

Whether it is learning how to manage time more effectively, developing their selling skills, fine-tuning existing interpersonal skills, or building on knowledge in their current role, it is much easier to do so with mentoring or coaching.

2. Allow employees to overcome challenges

We all face hardships in business, and coaching can help to overcome them. Is this figuring out how to deal with a demanding customer? What about finding new ways to market your products or services? A coach or mentor can help you find the necessary solutions and answers.

3. Improve employee engagement and retention

For a business, it is vital to keep employees motivated and engaged in their work at all times. While employee turnover can be detrimental to a business, employee retention promotes the health of any business, creating a productive workplace that builds better business-to-customer relationships.

4. Can be easily integrated into any business structure

Regardless of how your business works, it is really easy to start from scratch and develop a dedicated coaching and mentoring plan for your staff. Both can be integrated into your L&D programs and contribute to the broader growth plan of your organization.

5. Boost confidence, productivity, and employee morale

Coaching and mentoring can help employees develop self-confidence, increase their productivity, and build up their motivation. Having a clear personal or professional goal in place as part of a larger development plan is an essential fuel to anyone’s career trajectory.

6. Offer an objective perspective

Any business leader or employee may be too involved with their daily tasks and often miss the bigger picture. However, a good coach or mentor can spot weaknesses by providing an objective perspective on your business and introducing new action plans; an invaluable skill for making strategic decisions!

7. Enable organizations to achieve their business objectives

Using a mentor’s experience and a coach’s knowledge, you can identify the steps you need to reach your goals as an organization. This way, you get to lead your business effectively, knowing that you also give your employees the chance to advance as individuals and grow with you along the way.

8. Build on accountability and speed up learning

It is easy to get sidetracked when you are running your own business, or you are busy completing daily work duties. Having an expert in your corner can help you and your team stay focused and motivated, even when things get tough. A mentor or coach will help employees stay on track by holding them accountable and providing regular check-ins.

9. Improve individual performance

It becomes easier to identify goals and learning needs and therefore create immediate access to learning resources. The steps that foster growth and personal development are already there. Through the right training plan and a coach or mentor, you can help your people walk their own path to success and improved performance.

10. Foster change and strategic planning

Use both approaches to resolve issues and bring a new direction in management through succession planning. Doing so should create a roadmap that encourages innovation and helps to identify critical positions in your organization. This way, you take advantage of current business strategies that align with industry trends, enabling you to stay relevant in the market.

How Can You Use Both Mentoring & Coaching In Your Business To Achieve Success?

Mentoring and coaching can be used in different ways in your business. You can consult with your HR team and decide to use mentoring to help your most junior-level employees develop key competencies and knowledge.

You can also use coaching to support your senior-level staff in the process of discovering their full potential and advancing their career.

Another excellent idea is to use mentoring and coaching to create a culture of learning and development in your business.

Both development practices can help your business grow while investing in your people:

• Building trust between both parties
• Instilling the desire to develop
• Sharing knowledge
• Offering exposure to different ways of thinking
• Developing self-awareness
• Encouraging the discussion of goals
• Allowing them to focus on career progression
• Exploring and unlocking their full potential

With a mentoring program in place, you can respond to specific needs that are personalized to each individual. For example, you get to choose to invest in leadership development and allow your business leaders to explore new ways of managing a team. Alternatively, you can help your employees gain specialized knowledge in roles that require advanced technical expertise.

Likewise, with a proper coaching program and a business coach, you ‌can provide your employees with all the career development tools and training resources they need to bring their best selves forward. It’s a win-win situation!

To build such programs effectively, you will need to use a powerful learning management system – LMS like LearnWorlds, that allows you to onboard your team and regularly feed them with relevant training content. With the right LMS, any mentor or coach – whether they are hired externally or working internally for your business, can do wonders.

An LMS can help your coach or mentor stay in touch with your employees – or even your customers – every step of the way, schedule live sessions, share eLearning material easily, and have all necessary resources in one place.

What Are Some Tips For Getting Started With Mentoring Or Coaching?

No matter how you plan to use mentoring and coaching in your business, remember that these two approaches are different, so to bring the best results, they should be used accordingly. The secret to success at this point is identifying the best way to incorporate both to help your employees and other stakeholders achieve their goals.

If you struggle to decide which way to go, try asking yourself these questions:

• Do you want to increase employee engagement and retention?
• Are you looking for new ways to increase productivity and performance?
• Are you trying to create different routes to management or helping a specific group of employees/department grow, e.g., marketing, web devs, sales, customer support team?
• Do you wish to grow your team and help current employees move to senior positions?
• Do you want to instill leadership in your staff regardless of their current position?
• Are you planning to train a specific group of employees, e.g., millennials, to adopt a different mindset or attitude towards work?

Once you choose your business objectives, it will become easier to build the mentoring or coaching program that suits your needs best.

Regardless of your decision, it is important to keep an open mind as you move forward.

Next Step: Start Investing in Your Employees

With a mentoring and coaching program in place, you can never go wrong regardless of your short- or long-term business goals. A genuine interest in your employees’ development always translates to greater engagement, increased morale, and improved retention rates.

So, if you want to take your business to the next level, providing effective mentoring and coaching your employees is the answer. Both practices can help your team develop new skills, overcome challenges, stay dedicated to their tasks, go the extra mile, and explore more personal and professional growth opportunities.

Are you ready to make this happen? Find an effective coach or mentor today and start investing in your employees and your business’s hidden potential.

Further reading you might find interesting:

• The 16 Best Employee Training Methods
• How to Create and Sell Profitable Online Courses: Step-by-Step Guide
• Starting an Online Course Business from Scratch
• How to Sell Online Courses: The Ultimate Guide for 2022
• The 19 Best Employee Online Training Software Tools (A Comparison Guide)
• What is Employee Training & Development? Learn Here!
• eLearning for Nonprofits: The 7 Most Important Features Your LMS Should Have
• Top Coaching Platforms

The post Coaching vs Mentoring: Key Differences, Benefits, and How To Use Them appeared first on LearnWorlds.