Business Growth Archives - LearnWorlds

7 Best Business Budgeting Software for Your Customer Training Needs

Ciera Lamb — Thu, 28 Nov 2024 09:03:07 +0000

Customer education has numerous benefits for your business.

In fact, according to a TSIA Training/Adoption survey, 87% of customers who receive customer training work with the product more independently, meaning they rely less on customer service and support.

But when managing a budget for your training program, things can get complicated. Fluctuating costs, the need to scale quickly, and unpredictable expenses can make it tough to track and plan your cash flow.

Fortunately, there are software tools designed to help you budget effectively. In this article, we’ll compare the best business budgeting software solutions for your customer training needs and show you what to look for when choosing the right one for your business needs.

Create Your High-Impact Customer Education Program with Business Budgeting Software

Watch Our Webinar

What is Business Budgeting Software?

Business budgeting software (BBS) helps you manage your business planning and financial performance. You can use a budgeting tool to track income and expenses, forecast spending, and monitor your budget.

With the right software, you can even automate key processes like categorizing your expenses or allocating resources to help you stay on track. In short, BBS tools give you a clear overview of how your money is being spent and where you may need to adjust.

Using BBS can help you juggle the multiple costs often involved in customer training – like paying for course creation, customer training software, or your instructors – in an effective and organized way.

Why Choose Budgeting Software for Customer Training?

The right budget management software makes it possible for you to manage your customer education expenses as trackable components. You get real-time insights into your spending and financial statements that you can use to make more informed decisions about your program.

Here’s a closer look at how BBS can help you stay on top of your customer training budget:

→ Track course development costs

BBS can help you understand how much you are investing in each training module, allowing you to adjust as needed.

→ Allocate resources effectively

Using BBS can help you find areas in content, delivery tools, or instructor time that require more or less investment.

→ Monitor module performance

BBS can give you financial data to compare costs to your revenue or course completion rates. This lets you evaluate which courses offer the best return on investment (ROI).

→ Plan for the future

The real-time data-driven financial information you get from using BBS can be used to include space in future budgets for things like scaling, developing new courses, or hiring new instructors.

Using business budgeting software empowers you to manage the financial forecasting and budget aspects of your customer training program. To choose one that best serves your organization, it’s important to understand the key features to look for.

Key Features to Look for in Business Budgeting Software

Modern budgeting software goes beyond a basic spreadsheet, with numerous budgeting features and elements designed to help you manage your finances effectively. While looking for a BBS, we recommend you prioritize these key features:

Expense tracking

When looking at expense tracking, prioritize software that supports efficient budgeting by allowing you to track all of your expenses and categorize them effectively.

See if you can customize your categories for specific programs and if you can integrate the BBS with another platform so that your expenses can be imported automatically. Consider how easily you can track recurring costs, automate entries, and keep your expense tracking organized.

Resource allocation

Resource allocation means assigning different portions of your budget to different areas, like courses, modules, or marketing.

Look for software that has flexible or customizable options for granular resource allocation. See if you can use percentage-based or fixed-amount allocations and if you can alter allocations as your needs change over time.

Forecasting tools

Forecasting lets you look ahead and plan for future expenses using past spending trends. According to Gartner, 36% of CFOs find forecasting to be one of their most difficult tasks. To choose a BBS that makes this easier, we recommend considering what data a BBS tool uses to create its forecasts.

Check if the software analyzes historical spending patterns, gives projections based on upcoming projects or scaling, and lets you customize and adjust variables like new enrollments or development fees.

Reporting

In our opinion, reporting is one of the most important things to look for in business budgeting software. What you see in your reports has a huge influence on how you manage your finances, so you want a BBS that generates detailed and customizable reports.

Check how easily you can generate reports and how easy they are to share with your team or stakeholders. Bonus points go to BBS that lets you customize reports according to categories and create visual reports like charts and graphs.

Integrations

Make sure your BBS can integrate with your other platforms or apps. These could be your:

Anaplan is an enterprise-level financial planning solution with multi-dimensional financial modeling and advanced forecasting capabilities. If your business has complex financial planning needs, Anaplan has great long-range, capital, and revenue planning solutions.

Key Features:

Pros:

Cons:

Pricing: Available after booking a demo.

Whether you are just getting started or are at an enterprise level, there is a BBS out there to suit your needs. And seeing how a BBS can improve customer training may ease your decision-making process.

How Business Budgeting Software Improves Customer Training

Business budgeting software can provide financial clarity and actionable insights for your customer training program. Here are two, real-world examples of companies that benefit from using BBS and how that could improve their customer training initiatives.

Salesforce + Workday

Salesforce’s use of Workday’s financial automation tools demonstrates how financial efficiency can support its broader business goals, including customer training.

By using Workday’s AI and machine learning in its financial back-office operations, Salesforce automates data integration and speeds up financial processes, which frees up time and resources for strategic initiatives.

Salesforce could then reallocate that saved time and resources to customer training programs. By investing more in training, Salesforce could create more high-quality, engaging training content or increase accessibility to their learning platform Trailhead.

Deloitte Germany + Anaplan

Deloitte Germany used the financial planning solution Anaplan to replace its manual financial and capacity planning and reduced its process times by 50%. Deloitte takes advantage of Anaplan’s real-time data integration to react quickly to changing business conditions.

The flexibility of Anaplan could allow Deloitte to track and manage its budget for customer training within the scope of its broader budget, and its scalability and collaborative features could help it grow its customer training across different regions.

By streamlining financial processes, using business budgeting software can enable you to use your funds more effectively and show what you need to allocate to improve your customer training program.

Tips for Choosing the Right Budgeting Software for Your Business

No two training programs are alike, and the same goes for business budgeting software. One of the most important things to consider is how your budgeting software will work with your current LMS’ key features.

Using LearnWorlds as an example LMS, here are some tips for choosing the right budgeting software.

Manage and track unpredictable training costs

Your BBS should help you identify, track, and reduce unpredictable spending. LearnWorlds’ Interactive Videos cut live session expenses by providing scalable, self-paced training. With a BBS monitoring these savings, you can better forecast and manage future training costs.

Track training data accurately

Make sure your BBS considers real training data when tracking expenses. LearnWorld’s Course Insights offers detailed metrics on learning engagement, which can help your BBS forecast refined budget decisions based on actual outcomes rather than estimates.

Allocate your resources strategically

LearnWorlds uses Tags to segment learners based on their progress, helping you identify where you can allocate funds more effectively. Your BBS should consider this customized information and use it strategically.

Scale efficiently

LearnWorlds’ Multiple Schools & Content Sync lets you manage different audiences effectively while maintaining synchronized content across platforms. Your BBS should be able to track this expansion and adjust your budget in real-time to help you manage costs as you grow.

Bonus tips:

Take Control of Your Customer Training Costs with the Right Software

Customer training is a strategic investment that directly impacts customer success and retention, and choosing the right business budgeting software is essential for managing your customer training costs effectively.

Your BBS should not only help you track expenses and allocate resources but also make the most of your LMS’ key features to help you make more informed financial decisions.

Use the tips provided and explore free trial options for the software platforms we listed to determine which is best for you.

Want to take it one step further? Start a free trial with LearnWorlds – your go-to platform for building and managing customer training programs – and explore how its features can enhance your training program and budget.

Your professional looking Academy in a few clicks

Start FREE Trial

FAQs

What should I look for in budgeting software for customer training?

Look for features like expense tracking, forecasting, reporting, and LMS integration. Scalability, ease of use, and customer support are also important for future growth and to make sure you can use the tool smoothly.

Can I integrate budgeting software with my LMS for better tracking?

Absolutely. In fact, you should. LearnWorlds integrates seamlessly with budgeting software, which lets you sync your course costs and revenue and gives you real-time insights into your program’s financial status.

What is the ROI of using budgeting software for training programs?

Budgeting software increases your ROI by simplifying and managing your resource allocation and tracking training expenses. It helps you ensure your budget is optimal for delivering engaging training content that attracts and retains customers.

The post 7 Best Business Budgeting Software for Your Customer Training Needs appeared first on LearnWorlds.

Content licensing: Expand your reach and revenue by selling your course content

Rosemary Georgarakou — Thu, 21 Nov 2024 14:07:34 +0000

Ever thought your course content could work harder for you? Like a team member who never clocks out? Welcome to the world of content licensing, where your educational materials can reach new audiences, build your brand’s credibility, and even create passive revenue.

Imagine universities, corporations, and other organizations using your content to train their audiences (customers, employees, stakeholders, etc) or educate their students, all while you earn. Content licensing is the hidden superpower that can transform your intellectual property into a growth engine, helping you amplify your reach without lifting a finger.

In this article, we’ll unpack everything you need to know about content licensing. You’ll discover the steps to turning your content into a valuable asset, how to craft agreements that keep your rights protected, and the benefits that come from seeing your content make an impact across industries.

Dive in and explore how content licensing can take your content and business to new heights.

Your professional looking Academy in a few clicks

Start FREE Trial

What is content licensing?

Content licensing grants legal permission for others to use copyrighted material—whether text, images, videos, music, or software—under specific terms for particular purposes.

By licensing content, creators maintain control over their intellectual property while allowing others to leverage it, expanding the content’s impact and reach without infringing on copyright laws.

For businesses and educators, licensing is invaluable as it enables controlled use of intellectual property, protects ownership rights, and transforms passive content into a revenue-generating asset.

Effective licensing agreements should clarify permissions, define usage terms, and establish compliance guidelines, ensuring a clear understanding for all parties involved.

A legal contract is essential in content licensing as it formalizes the agreement, clearly defining the terms and conditions to protect the legal ownership of the content.

By securing a content licensing agreement, organizations can legally use and distribute the licensed content, ensuring compliance with intellectual property regulations and avoiding potential legal issues.

Understanding legal ownership is crucial, as these legal contracts govern the rights of intellectual property, detailing how rights holders grant permission to third parties to use the content in exchange for compensation.

Definition of content licensing

Content licensing refers to the process of obtaining legal permission to use copyrighted material, such as text, images, videos, music, or software, for a specific purpose, time, and within certain terms and conditions. This permission is granted by the copyright owner to a third party, allowing them to utilize the content without violating intellectual property rights or infringing on copyright laws.

Importance of intellectual property in content licensing

Intellectual property (IP) plays a crucial role in content licensing, ensuring that original content creators and owners are protected and compensated for their work. IP rights, including copyrights, trademarks, and patents, give creators control over how their content is used, distributed, and reproduced.

In the context of content licensing, IP rights are essential in determining the terms and conditions of the license, including the scope of use, duration, and territorial restrictions.

By clearly defining these terms, content creators can safeguard their intellectual property while allowing others to benefit from their work under agreed-upon conditions.

Why license your course content?

Licensing content offers significant benefits to businesses, educators, and course creators. By licensing your content, you can increase your reach, allowing it to be accessed by new audiences, such as universities or corporate training programs, which can amplify your brand visibility and enhance credibility.

Furthermore, licensing creates additional revenue streams. Effective licensing not only protects intellectual property but also aids in broadening audience reach, thereby significantly contributing to revenue growth.

Through royalties or flat fees outlined in a licensing agreement, creators can turn existing content into a consistent income source. Successful course creators, for instance, have expanded their audience significantly by licensing training materials to corporations, generating consistent revenue while building brand reputation.

In addition to revenue and reach, licensing helps in establishing and enhancing your brand’s trustworthiness. When established organizations use your content, it reinforces your position as a reliable authority, building credibility with both current and prospective audiences.

Licensing agreements also allow organizations to legally republish brand-related articles and other media provided by third parties, enhancing brand visibility and expanding revenue streams through the repurposing of existing content.

Benefits of content licensing

Content licensing offers numerous benefits to both content creators and users. For you as a creator, licensing your content can provide a new revenue stream, increase your audience reach, and enhance your brand reputation.

By licensing content, you can monetize your existing materials through royalties or flat fees, turning passive assets into active income sources. Additionally, licensing allows you to expand your reach by making your content available to new audiences, such as educational institutions or corporate training programs, thereby amplifying brand visibility and credibility.

For users, licensing content can save time and resources, provide access to high-quality content, and help establish their brand as a thought leader in their industry.

Licensed content can be a cost-effective solution for organizations seeking comprehensive learning materials without the need to create content from scratch.

Furthermore, content licensing can facilitate collaboration and innovation, as it allows users to build upon existing content and create new and original works, fostering a culture of continuous improvement and creativity.

Your professional looking Academy in a few clicks

Start FREE Trial

Understanding content licensing agreements

A licensing agreement is a legally binding contract that outlines the terms under which content may be used. These agreements are crucial for managing permissions, setting payment terms, and defining usage restrictions.

Ensuring proper permissions to utilize the content is vital for compliance with licensing terms and avoiding copyright infringement. Within a licensing agreement, key elements include exclusivity clauses, usage rights, compensation terms, and conditions for renewal.

For instance, the agreement should clarify whether the license is exclusive or non-exclusive and detail payment terms, whether through one-time fees or ongoing royalties.

Moreover, it is essential to specify copyright and intellectual property rights, ensuring the creator’s ownership is protected and the licensee has clear boundaries for using the content.

Types of content licensing agreements

There are several types of content licensing agreements, each with its own set of terms and conditions:

Types of content you can license

Licensed content spans various formats, including text, images, video, audio, and interactive media.

Text content, such as articles, eBooks, and training modules, can be licensed for educational or training purposes.

Visual content like images and graphics, as well as engaging video and audio materials such as tutorials or podcasts, often reach diverse audiences effectively.

Interactive media and software add another layer, offering modern and dynamic learning experiences.

Each content type requires specific permissions to avoid copyright infringement, ensuring that both the creator’s rights and the licensee’s uses are safeguarded. Content licensing allows for distribution across various platforms, enabling organizations to repurpose or redistribute content across different mediums and channels, thereby broadening their distribution scope and engaging a wider audience.

Crafting a content licensing strategy

Developing a strategic approach to content licensing can maximize both your reach and revenue. The first step is to identify licensing goals. Are you aiming primarily for revenue generation, brand exposure, or a blend of both?

Clarifying these goals helps in setting appropriate terms. Once goals are defined, establishing clear terms for intellectual property use becomes essential. These terms should include any restrictions or conditions for permitted uses, ensuring that your content remains aligned with your brand’s image and standards.

Monitoring compliance is another vital aspect of a successful licensing strategy. Regularly reviewing how licensees use your content and maintaining open communication can prevent potential misuse and uphold the integrity of your brand’s assets.

A well-structured licensing program that includes compliance tracking tools can simplify these processes, allowing creators to manage agreements efficiently.

Creating a content licensing agreement

Creating a content licensing agreement requires careful consideration of several essential elements to ensure clarity and protect the rights of both parties.

A well-structured content licensing agreement should include the following components:

Essential elements of a licensing agreement

By including these essential elements, a content licensing agreement can provide a clear and comprehensive framework for the use and distribution of copyrighted material, protecting the rights of both creators and users.

Marketing licensed content to organizations

To effectively market licensed content, focus on connecting with institutions that value high-quality training materials, such as universities, corporations, and educational providers.

Crafting a targeted approach that highlights your content’s unique value to these organizations can attract interest. A well-managed company blog can be used to republish licensed content and engage audiences, enhancing brand visibility and customer retention.

Additionally, leveraging existing audiences for cross-selling opportunities can be beneficial. Educating your clients about licensing options through newsletters, webinars, and social media channels helps foster engagement and drives interest.

For organizations that need content at scale, emphasize the flexibility and cost-effectiveness of licensing agreements that support bulk usage. This can appeal to large institutions looking for comprehensive learning solutions while offering you the advantage of securing long-term partnerships.

Navigating legal considerations in licensing intellectual property

Navigating the legal aspects of content licensing requires a thorough understanding of copyright law to avoid infringement issues. Adhering to copyright law is essential, as it provides the framework within which content can be licensed.

Licensing provides legal permission to use copyrighted material, protecting the rights of content creators and ensuring compliance with intellectual property rights and copyright laws.

Utilizing licenses such as Creative Commons offers a flexible solution that allows creators to share content without relinquishing all control, which can foster collaboration and maintain essential rights.

Securing permissions is equally important, ensuring that both the content creator and the licensee are protected under clearly defined terms, avoiding misunderstandings and potential legal disputes.

The future of content licensing

Content licensing unlocks opportunities to reach new audiences and generate steady revenue, empowering organizations and creators to scale their impact within the education and training landscape.

License content remains crucial in the digital landscape. It offers significant benefits and addresses legal complexities to protect intellectual property while maximizing reach and revenue.

Platforms like LearnWorlds offer the versatility and scalability needed for seamless licensing, adapting to varied business needs, and supporting growth. Sign up for a 30-day free trial with LearnWorlds and see how easy it is to build, grow, and monetize your knowledge business.

Your professional looking Academy in a few clicks

Start FREE Trial

FAQs

1. What types of content can be licensed?

Text, images, videos, and software are among the content types commonly licensed for educational and commercial purposes. A content licensing agreement is a legal contract that clearly defines the terms and conditions of content use, ensuring the protection of intellectual property and facilitating legitimate repurposing or redistribution of content.

2. What benefits does licensing offer?

Licensing enhances reach, builds credibility, and generates revenue, making it a versatile tool for content creators and organizations alike.

3. How do I avoid copyright infringement in licensing?

Adhere to copyright law, define terms clearly in agreements, and implement monitoring processes to ensure compliance.

5 Best No-Code LMS Mobile App Builders in 2025

Androniki Koumadoraki — Fri, 15 Nov 2024 10:21:52 +0000

84 billion mobile apps were downloaded in the first quarter of 2024 alone. The number is out of this world considering that the world population is slightly above 8 billion people, right?

Among those mobile apps, education was the second most popular category in Google Play and the fourth one in the Apple Store. Is it any wonder? Mobile apps enable users to simply pull out their smartphones and instantly access information, products, and services no matter where they are.

So that brings us to mobile learning for business training. A recent analysis by GMI (Global Market Insights) shows that in 2023 the mobile learning market value reached $58.7 billion. By 2032, it’s expected to reach $244.7 billion. In 2023, the corporate segment accounted for a market share of around 35%.

This means that the demand for Learning Management Systems tailored for mobile devices is growing constantly and steadily.

Companies want to reap not simply the hype but mainly the benefits of mobile learning: unparalleled ease of access, flexibility, and enhanced engagement. Of course, these benefits are multiplied when you deliver training via a mobile app and not simply via a mobile-friendly LMS.

Mobile learning is also an excellent pair with microlearning, making mobile apps the perfect training tool for deskless employees who don’t have easy access to a desktop and for new hires who need quick job aids.

Another use case for mobile apps is extended enterprise training, which includes partner training (vendors, consultants, resellers, etc.) and customer education.

Delivering training material to customers and business partners is a game changer when it comes to building your brand – you’re now perceived as an established, client-centric business that is successful enough to deliver training under its own brand.

Building a mobile app to deliver online training is not as hard as it sounds. And it’s definitely not for a selected few who can afford it. In fact, the no-code movement has turned things around and made app development feasible even for tech dummies.

If you’ve been toying with the idea of launching a mobile app but haven’t committed to it yet, keep reading. This post explores the 5 best no-code mobile app builders that will have your app idea and training program up and running in no time!

What is a No-Code App Builder?

Definition and Explanation of No-Code App Builders

A no-code app builder is a software platform that empowers users to create mobile and web applications without writing a single line of code. These platforms provide a visual interface, often featuring drag-and-drop controls, that allows users to design and build their applications effortlessly. By eliminating the need for extensive programming knowledge, no-code app builders have revolutionized the app development landscape. They enable non-technical individuals to create custom apps tailored to their specific needs, democratizing the app development process and making it accessible to a broader audience.

Benefits of Using No-Code App Builders

No-code app builders offer a plethora of benefits that make them an attractive option for businesses and individuals alike:

Accessibility: No-code app builders make app development accessible to users with diverse backgrounds and skill levels. Whether you’re a seasoned developer or a complete novice, you can create apps with ease.
Speed to Market: These platforms significantly reduce the time from concept to launch, allowing businesses to respond rapidly to market demands and stay ahead of the competition.
Cost Efficiency: By reducing the need for extensive development resources, no-code app builders make app development more affordable. This is particularly beneficial for startups and small businesses with limited budgets.
Customization and Flexibility: No-code app builders offer a wide array of customization options, ensuring that your app aligns with your brand and meets specific business needs. You can easily tweak and adjust your app as your requirements evolve.
Reduced Risk: No-code app development minimizes the risks associated with traditional app development, such as upfront investment and uncertainty. You can prototype and iterate quickly, making data-driven decisions without significant financial commitments.

How No-Code App Builders Work

No-code app builders operate by providing a visual interface that allows users to design and build their applications. As you drag and drop elements and configure settings, the platform simultaneously creates a code-based version of the app in the background. This eliminates the need for manual coding, making the development process more intuitive and accessible. No-code app builders often come with a range of pre-built components, templates, and integrations, enabling users to create complex applications with minimal effort. By abstracting the technical complexities, these platforms empower users to focus on their app’s functionality and user experience.

No-Code Vs. Low-Code Mobile App Builder

The No-Code Movement refers to app development without a single line of code. A no-code app builder interface lets you drag and drop pre-coded elements exactly where you want them, and the code follows suit.

What happens is that on the backend, the no-code tool transforms your simplified input into “real” code, sort of like an interpreter. Although you may not speak Python, HTML, C++, or whatever programming language your program requires, your interpreter does.

Low-code app builders are between no-code and manual coding. You need to be somewhat tech-savvy to handle a low-code app yourself or hire a web developer to do custom coding or handle specific use cases.

Native Vs. Progressive Web Apps

Another distinction between mobile apps is whether they’re native mobile apps or progressive web apps. Let’s see how these differ:

Native mobile app development involves building apps for a specific mobile operating system. Users can access these mobile apps from dedicated app stores, such as the App Store or Google Play. Since these apps inherit their devices’ OS interface and UI standards, they appear and feel like part of the device. Thus, the flow of the app is more natural.

Progressive Web Apps (PWAs) run inside a web browser. Web apps rely on different browsers and underlying technologies such as JavaScript, HTML (HTML5), and CSS. PWAs are web apps that use service workers, manifests, and other web-platform features with progressive enhancement to give users an experience on par with native apps.

Overall, native apps offer a smoother user experience than PWAs: they are faster, more intuitive, and more secure.

Key Features of a No-Code LMS Mobile App Builder

Customization and Flexibility Options

A no-code LMS mobile app builder should offer a range of customization and flexibility options to ensure that your app meets your specific needs. Here are some key features to look for:

Drag-and-Drop Interface: A user-friendly interface that allows you to design and build your app without requiring extensive programming knowledge. This feature simplifies the development process and makes it accessible to non-technical users.
Pre-Built Templates: A variety of pre-built templates that can be used to kickstart your project and save time. These templates provide a solid foundation that you can customize to suit your specific requirements.
Customizable Components: A range of customizable components, such as buttons, forms, and menus, that can be used to create a unique user experience. This flexibility ensures that your app aligns with your brand and meets your users’ needs.
Integration Options: A variety of integration options, such as APIs and SDKs, that can be used to connect your app with external services and tools. This feature enhances your app’s functionality and allows you to leverage existing systems.
Scalability: The ability to scale your app as your user base grows, without requiring significant changes to the underlying architecture. This ensures that your app can handle increased traffic and usage without compromising performance.

By considering these key features, you can ensure that your no-code LMS mobile app builder provides the customization and flexibility options you need to create a successful app.

Top 5 No-Code Mobile App Builders

Let’s discover some of the most popular no-code LMS app builders in the elearning industry for you to try out.

1. LearnWorlds Mobile App Builder

LearnWorlds is a leading cloud-based mobile learning platform for creating, managing, and selling online courses with AI content creation capabilities and SCORM compliance.

It offers the most powerful no-code mobile app builder in the industry, enabling you to launch your online courses with your own branded, native mobile app for iOS & Android.

The Mobile App Builder is user-friendly and packed with awesome features to supercharge your training programs, reach more audiences, meet your learners on the go, and boost customer engagement. Let’s explore them together:

🎨 A Simple, Intuitive & 100% White-Label Visual Editor

You can fully customize the look & feel of your academy’s app to fit your branding. Set your app name & your app logo to suit your purpose, needs, or brand requirements. Our app builder enables you to customize:

Theme
Typography
Color palette
Onboarding screen

Plus, you can add sections & widgets, like a course catalog, downloaded videos, blog, etc. Incorporate variables in text widgets to personalize messages within the app, ensuring that learners receive content that resonates with their individual preferences and needs.

🛍️ Your Own App Store Account

Your learners will search for your brand, company, and app in the app store marketplace – not for some LMS provider. Through the App Store or Google Play Store, learners can easily download your apps directly from your development account.

🙅‍♀️ No App Maintenance From Your Part

The app is yours, but the LearnWorlds team takes care of everything (aka backups, firewalls, updates, etc.) to ensure it runs smoothly.

⏱️ Real-Time Testing

Live test your app within the dashboard or download our demo prototyping app before submitting it to the app stores.

💯 One Dashboard, Countless Possibilities

Create and manage your courses from your academy’s dashboard and keep your curriculum consistent across multiple devices. Every change you make is instantly synchronized across platforms.

🔔 Targeted Push Notifications

This engagement booster will keep your learners motivated and bring them back to your academy. It can also drive more sales by communicating offers and new course releases if you’re selling.

Set up push notifications to target specific groups of learners, teams, or divisions, then tailor your messages according to their needs. You can even redirect them to a specific page in your mobile app.

Additional notification features you’ll love:

Live preview to fine-tune your messages and ensure they are perfect
Images to capture attention more effectively
User tagging to identify and segment users who interact with your notifications
Custom notification icon for Android

👀Section Visibility per Tag

Tailor your learners’ experience by controlling the visibility of sections on mobile screens based on tags. This allows for personalized content delivery, showing specific course promotions or entire catalogs to different segments of users.

🧑‍🤝‍🧑 Guest User Flow

Having to sign in right as you download and enter an app is frustrating for many users who may not want to commit just yet. By enabling the Guest User Flow, you allow users to take a look around your app before they decide to share their contact information with you.

🤑 One Click & One-Off Payments

Create in-app purchases so users can buy your courses with one-off payments via Apple & Google Pay. No payment gateways & complex integrations are needed. eCommerce at its finest!

🤓 Learning Reminders

Our app enables your learners to set up learning reminders so they can study when it’s most convenient for them. Learning reminders are a great way to boost retention and course completion rates.

📲 Exclusive Mobile Content

Do you want to differentiate the content of your learning app from your web app or web academy? You can do that! Keep your “heavier stuff” of your course library for the desktop, and create bite-sized learning content for your app.

🎥 Interactive Video for Microlearning

Engaging blended learning or microlearning on the go: LearnWorlds has you covered! You can add questions, titles, pointers, overlay images, links, and more interactions to your videos without post-production to make them more vivid and enjoyable.

📶 Offline Video Mode

Enable offline video so your learners can download video content and view it even without an internet connection. Users can later find their downloaded videos by navigating to My courses → Downloaded courses.

🎓 Flowing Learning Experience

Your learners will benefit from a flexible and powerful study process through a customizable, beautiful course player. Anything they need is available on their mobile app, from course discussions to certifications.

Any progress they make using either the mobile app or their web browser is automatically synchronized once they log in again to their course, and they can pick up where they left off.

Flexible pathways with drip feed
Casual reading with note-taking
Live Sessions with Zoom, MS Teams, and Webex integrations

📊 App Analytics

Our mobile app offers 4 different types of app analytics, available under one Dashboard for a quick overview:

Growth: new app downloads, active users, and respective trends over the last 30 days
Audience: total number of mobile users and total downloads by store
Reachability: total number of users that have opted in to receive push notifications from the school’s app
Engagement: average time (in minutes) that your mobile users study by using your school’s app.

Our full export functionality lets you export community data into CSV or Excel files. This feature is flexible and controlled, allowing you to choose specific spaces and timeframes for your data export.

👤 Advanced User Progress

Monitor your learners’ progress with detailed analytics on each course, exam, and assignment, and combine search queries for data-driven decisions.

✅ Assessments For Every Need

Ensure your learning outcomes are compatible with multiple types and formats of quizzes, tests, and assignments. Easily track, monitor, and report your students’ successful results.

🧑‍🤝‍🧑 Vibrant Learning Community

Lifeless learning materials are not enough to engage learners. Spark authentic connections and give your learners a discussion forum to exchange ideas and tips and share their experiences and advice within a community of practice, just like they’d do on social media.

Our app additionally allows community managers & instructors to quickly broadcast messages to all users in a space by tagging @all to ensure that everyone stays informed about important news and announcements.

🔗 Powerful Integrations

Your academy’s app can integrate with Google Firebase and Facebook Business SDK natively to track important events like app downloads and in-app purchases. Know where your online course business stands at any given moment to make better decisions.

🛠️16 API Calls

School admins can now perform bulk operations with our enhanced API capabilities whether you need to integrate with a third-party system, migrate data, or manage multiple spaces.

🔑Multiple Login Methods

Learners can choose from Single Sign-On (SSO), email and password logins, social logins, and biometric authentication. This gives users the freedom to access their accounts in the way that best suits them, ensuring a seamless and hassle-free experience.

📧 Email Verification

This feature ensures that new users verify their email addresses before gaining full access to the app. It’s a valuable tool not just for supporting existing learners but also for attracting and onboarding new users to your platform through the mobile app.

🔐2FA Support

With 2FA now available on mobile, your learners can enjoy the same high level of security & flexibility across all their devices. Protect your student’s accounts with an additional layer of authentication, ensuring their personal and sensitive information remains secure.

🚫🔄 Disable Multiple Sessions

This feature ensures that learners can only have one active session at a time, preventing account sharing and providing a smooth transition between the app and web platforms.

* The LearnWorlds Mobile App Builder is exclusive for schools with a subscription to the Learning Center and higher plans and comes with a starting price of $169/month.

9000+ brands trust LearnWorlds to train their people, partners & customers.

Start a FREE Trial

2. Docebo

Docebo is a learning and development platform that creates, delivers, and contextualizes the business impact of your training initiatives. Among other features, the platform offers a Mobile App Publisher that allows you to create branded mobile apps for digital, personalized training. The branded apps can be distributed via Google and Apple app stores or used internally within your organization.

The option to customize the Mobile App is included in the platform subscription – no additional license is required. The branding functionality allows you to customize:

✔️ App name
✔️ App images
✔️ App Store Page for Apple’s App Store (iOS) & Google Play Store (Android) according to your company’s design guidelines. You have full control over the app’s branding and store presence.
✔️ Push Notifications through integration with Google Firebase (required for both iOS and Android), which must be set up by the admin. This feature is configured via Firebase and is not fully integrated within Docebo.

Limitations of Docebo’s Mobile App Publisher:

❌ Push Notifications require Firebase setup. The platform admin must create and configure a project in Firebase to send notifications, accessing their academy’s external environment.

Compared with LearnWorlds: LearnWorlds offers a streamlined, integrated push notification experience, allowing admins to manage campaigns and segment learners directly in the platform without Firebase.

❌ App Maintenance is manual. Docebo releases regular updates, but the admin must handle distribution to keep the app updated.

Compared with LearnWorlds: LearnWorlds manages app maintenance for you, ensuring regular backups, security, and updates.

❌ In-app purchases are not supported. Apps created through Docebo’s learning solution cannot handle in-app purchases, which limits monetization options.

Compared with LearnWorlds: LearnWorlds’ Mobile App Builder supports in-app purchases, allowing you to offer a seamless buying experience and monetization through one-off payments and promotions within the app.

In summary, Docebo offers a robust LMS for employee and partner training, but the Mobile App Publisher has certain limitations in customization, integration, and monetization, particularly when compared with LearnWorlds.

3. TalentLMS

TalentLMS is a popular LMS platform known for its ease of use and gamification features, like badges, levels, and leaderboards. It supports mobile learning with a native app available for both iOS and Android. However, if you’re interested in a branded or white-label version of the app, it’s currently only available for Android and requires an additional fee, with specific pricing not disclosed on their website.

The TalentLMS mobile app offers the following features:

✔️ Offline mode for various content types, including video, audio, images, and PDFs
✔️ Automatic progress synchronization once back online
✔️ In-app messaging and communication features
✔️ Deep linking
✔️ Live sessions
✔️ Gamification elements like badges and levels

However, there are some limitations:

❌ No learning reminders
❌ No in-app purchases
❌ White-label app option available only for Android, which can be restrictive given iOS’s significant market share (about 28.36%). This limitation may restrict accessibility for nearly a third of your users.

Compared with LearnWorlds: LearnWorlds offers a more extensive white-labeling experience with support for both Android and iOS, allowing for branding across both platforms. Additionally, LearnWorlds supports in-app purchases, enabling course monetization directly through the app, while TalentLMS lacks this functionality.

Overall, TalentLMS’s mobile app provides good support for on-the-go learning but may fall short in terms of customization and monetization compared to platforms like LearnWorlds.

9000+ brands trust LearnWorlds to train their people, partners & customers.

Start a FREE Trial

4. BuddyBoss for LearnDash

BuddyBoss is a powerful theme and platform designed to enhance LearnDash by adding community-building and customization features. It enables course creators to incorporate a social experience within their eLearning offerings, providing tools like social groups, private messaging, and forums for discussions, which are organized per group or course. This makes it especially appealing for those wanting to build a learning community around their courses.

For mobile access, BuddyBoss offers an app that supports both iOS and Android devices, providing a white-label experience at an additional cost. The app includes:

✔️ Seamless access to LearnDash courses with offline mode for a consistent user experience
✔️ Real-time content synchronization, so any updates on the web reflect instantly in the app
✔️ Built-in community features, including chat and notifications, enhancing learner engagement.

However, it does come with notable limitations:

❌ The mobile application requires a premium subscription, with a setup cost and monthly fee for ongoing use
❌ Some advanced customizations require developer support, and the app’s learning curve might be steep for those new to WordPress or BuddyBoss.

Compared with LearnWorlds: BuddyBoss excels in building community-centric features directly integrated with LearnDash, while LearnWorlds offers its own advanced eLearning-specific tools, especially for video learning and interactive content.

If you’re looking to incorporate a strong community aspect and want full control over your branding on both iOS and Android, BuddyBoss is a robust choice, but it may require a significant budget for full white-labeling capabilities.

5. Abode Learning Manager

Adobe Learning Manager (ALM) is an LMS designed for corporate training, with a focus on enterprise-level features. The mobile app, available for iOS and Android, allows users to access training materials on the go and offers a white-label option for full brand customization.

Here’s what the Adobe Learning Manager mobile app offers:

✔️ Offline mode for accessing downloaded content
✔️ Real-time progress syncing when back online
✔️ Push notifications to keep learners updated
✔️ QR code scanning for easy course access
✔️ Support for social learning and file uploads

Some notable limitations:

❌ The white-label option can be costly
❌ May involve a learning curve, especially for those unfamiliar with Adobe products
❌ Some challenges with third-party tool integration

Compared with LearnWorlds: Adobe Learning Manager provides robust enterprise features and offline capabilities but may be too complex and costly for smaller organizations. LearnWorlds offers an easier setup with a strong focus on multimedia and customizable learning experiences, making it better suited for smaller teams or independent course creators.

Ready to Launch Your Mobile Learning App?

Mobile apps are transforming the eLearning industry and online learning; you shouldn’t risk missing out. So, don’t waste your time and start using no-code tools today to turn your idea into a reality without any headaches.

With the LearnWorlds Mobile App Builder, the power of creating engaging mobile learning experiences is literally at your fingertips.

Go mobile today and unlock all the possibilities available to you by LearnWorlds.

Not with LearnWorlds yet? Try our platform with a 30-day free trial and turn over a new page in employee training!

9000+ brands trust LearnWorlds to train their people, partners & customers.

Start a FREE Trial

The post 5 Best No-Code LMS Mobile App Builders in 2025 appeared first on LearnWorlds.

Training and Activity Matrix: Visualize Learners’ Progress at a Glance

Sara Cortellazzi — Fri, 08 Nov 2024 08:27:21 +0000

Who doesn’t love to mix, match, and pivot intricate data to extrapolate a “quick” overview of how enrollments and completions are doing in their online academy?

No one, ever. (If you do, our BI team is hiring!)

Not having a clear, easily accessible, real-time status overview of your academy can prevent you from uncovering issues timely. You may fail to identify important patterns or even miss the opportunity to celebrate important milestones for your learners!

You may need to check if all learners have correctly completed compliance or onboarding training and even answer these kinds of questions within seconds. (Have you ever been phoned by your boss or your clients to get numbers on the spot? Fun, huh?).

Your professional looking Academy in a few clicks

Start FREE Trial

Enter the LearnWorlds Training Matrix.

Mixing, matching, and pivoting enrollment data is in the past.

Say hello to LearnWorlds’ new Training Matrix reporting feature, designed to transform how you track and manage learning progress.

With the LearnWorlds Training Matrix, you can quickly see who has completed which courses and spot those who need more help, ensuring every learner gets the support they need. If someone has trouble with a lesson, you’ll know immediately and jump in with personalized assistance.

Whether running an academy, educating customers and partners, or training employees, this tool has your back.

What is a Training Matrix?

A Training Matrix is a visual chart that displays the training progress status of individuals within an organization or group of learners. It maps out who has completed which training courses, what skills have been acquired, and identifies areas for attention.

It’s like a detailed, always up-to-date checklist that helps you monitor and manage training progress across your entire team or customer base.

What if you want to change the view and, instead of focusing on learners and general progress, see detailed insights on course and individual performance? That’s where the Activity Matrix comes in.

It provides advanced insights into students’ progress, study time, and grades. The in-depth report that would take hours to manually prepare is now easily accessible through the Activity Matrix.

Why Use a Training Matrix?

The LearnWorlds Training Matrix feature is designed to optimize how you monitor and track user progress in your academy. By visualizing the training status, the training matrix brings clarity, transparency, and efficiency to your Learning Management System (LMS) reporting.

Plus, seeing all those checkmarks and progress marks can be motivating to keep up the work you’re doing as a training manager!

But it’s not just for platform administrators. If you collaborate with other instructors, team leaders, or B2B clients, you can also monitor their assigned users’ progress. This means more eyes on the prize and better accountability: you’ll easily track compliance and onboarding requirements, keeping everything running smoothly.

With the LearnWorlds Training Matrix, monitoring your vast training programs becomes a breeze, making the whole learning experience more efficient.

Training & Activity Matrix in Action: Top Use Cases Explored Across Industries and Scenarios

Let’s see a few examples based on the most common use cases for LearnWorlds Academy.

B2B Course Sellers

For businesses that sell courses to other businesses (B2B), the Training Matrix helps manage and monitor the training programs provided to various clients. It allows you to customize training paths for different clients, track their progress, and ensure they gain the necessary skills and knowledge.

On top of that, the Activity Matrix allows you to dive deeper into the performance of your academy and identify which activities need optimization. You can spot any issues with engagement or comprehension in specific sections of your training program.

This personalized approach enhances the value of your training programs and strengthens client relationships. You can also enable your client’s team leads to see the matrix!

B2C Course Sellers

In the B2C space, the Training Matrix can be used to track learners’ progress. You can recommend relevant follow-up training courses, provide timely support when needed, and ensure a high-quality learning journey. This leads to improved training completion rates, customer satisfaction, and loyalty.

If you want to investigate the performance of your course activities, the Activity Matrix allows you to view individual learner’s progress and identify where drop-offs occur.

Customer Education Academies

For companies focused on customer education, the Training Matrix is invaluable. It lets you track your customers’ progress through your onboarding and training programs. By visualizing their journey, you can identify common training gaps and proactively offer support.

For more detailed information on progress, grades, and time of completion of each employee, the Activity Matrix will be helpful. It allows you to ensure that users truly understand the material and identify any troublesome activities.

This ensures your customers are well-equipped to utilize your product, leading to higher satisfaction and retention rates.

Partners/Resellers/VARs Training Academies

Similarly, when educating partners, resellers, or value-added resellers (VARs), the Training Matrix provides a clear overview of their training status. You can ensure that all partners are up to date with the latest product knowledge and sales techniques.

With Activity Matrix you can dive even deeper and see how well they understand specific topics by e.g. viewing grades of each user.

This transparency helps maintain a consistent level of competency across your partner network, ultimately driving better sales performance and customer satisfaction.

Employee Training & Internal Academies

The Training Matrix is a game-changer for internal employee training. It enables HR and team leaders to monitor each employee’s progress, ensuring they meet their training requirements. Whether it’s to compliance, competency, or career development, the Training Matrix provides a clear roadmap of each employee’s learning path and highlights areas needing attention.

With the advanced tracking provided by the Activity Matrix, you can also examine each course and review employees’ performance on specific subjects.

Tracking Learner Progress

Understanding and using the Training Matrix is straightforward and user-friendly: each row represents a learner—whether an employee, customer, or partner—and each column represents a course you offer.

When a lesson is completed, a checkmark or sticker appears in the corresponding box, while empty boxes indicate incomplete lessons. The matrix uses color coding or symbols to show if a course is completed, in progress, not started, or not enrolled, allowing for quick reference and detailed information by hovering over the boxes.

Tailor Your Data Views: Highlight Key Insights

The Activity Matrix visually represents a learner’s progress and engagement, similar to the Training Matrix. The key difference is that the Activity Matrix takes a course-first perspective, with academy activities shown as columns and learners as rows.

In addition to progress, the matrix displays time spent on each activity and grades from assessments. You can easily switch views, sort users, and view those who are unenrolled. To try it out, select your course and navigate to the Activity Matrix below Course Insights, or open the Training Matrix and click the course header.

Read our support article to find out more.

Effectively Track Your Training Programs

With the Training and Activity Matrix features, LearnWorlds is committed to providing the tools you need to manage training more effectively and ensure all learners achieve their full potential. Whether you’re educating customers, partners, or employees, our training matrices offer a comprehensive solution to track, manage, and enhance the learning experience.

Stay tuned for more updates and start exploring the benefits of the LearnWorlds Training and Activity Matrix today!

Your professional looking Academy in a few clicks

Start FREE Trial

The post Training and Activity Matrix: Visualize Learners’ Progress at a Glance appeared first on LearnWorlds.

Mastering the Basics: Understanding Revenue Streams & Marketing Tools to Drive Your Success

Rosemary Georgarakou — Tue, 15 Oct 2024 08:59:48 +0000

Gone are the days when a simple website or a couple of online courses were enough to drive revenue consistently. But as an aspiring creator with your knowledge business at full speed, you know this already, right?

You have in your hands an unprecedented opportunity—to transform your passion into profit. With the current market conditions, this now is more accessible than ever before, yet, let’s face it, also more complex than ever before.

The digital creator economy is booming. In 2023 alone, the global creator economy was estimated to be worth over $100 billion, with no signs of slowing down.

Platforms like YouTube, Patreon, and LearnWorlds empower creators to diversify income streams, while marketing tools provide the leverage to expand reach, build trust, and convert audiences into loyal paying customers.

Your professional looking Academy in a few clicks

Start FREE Trial

You need to navigate a crowded landscape of multiple revenue streams and marketing tools, each offering new possibilities for growth and engagement.

So, here’s the challenge—understanding and deploying these revenue streams and tools in a way that works for you and powers your revenue growth.

Too often, creators dive into subscriptions, freemium models, or email campaigns without a cohesive strategy. The result? Missed sources of revenue, wasted resources, and frustration.

What is it going to be for you? And how can you decide which business model to apply in alignment with which marketing tool?

Feeling overwhelmed already? Don’t be. The journey to success always begins with understanding the basics, and once you grasp these key concepts, everything else will start falling into place naturally.

You’re not alone in this process—we’re here to guide you every step of the way.

This article is just the starting point. We’ll be publishing a series of in-depth blog posts that take you deeper into the diverse types of revenue models and marketing tools available. Each post will show you exactly how to apply these models and tools strategically to scale your business successfully. Stay tuned for insights that will help you grow step by step toward your goals!

So, in this blog post, we will touch base with the concepts of ‘revenue streams’ and ‘marketing tools’: what they are, why you need them, and how they can help you drive your growth.

We will clear the landscape for you and help you focus on what is most important: enjoying the fruits of your blooming business.

Key Revenue Streams You Need to Know: A Breakdown

A revenue stream defines the way a company creates, delivers, and captures value. It is essentially a framework that outlines your business plans to generate revenue, sustain profitability, and grow.

Revenue streams can vary significantly, including subscription-based models, freemium models, direct sales, franchise models, or platform-based models.

The key components of a revenue stream include the value proposition, target customer segments, revenue streams, cost structures, and the customer acquisition channels through which products or services are delivered. A well-structured business model aligns your company’s resources and strategies for generating revenue and boosting sustainable success.

Choosing a model that complements your content, audience, pricing strategy, and growth goals can be the difference between maintaining and scaling your income.

Let’s dive into the four most effective revenue streams—each offering unique opportunities for revenue generation and audience engagement.

Pay-per-Course Model or “How to Use a Traditional Model to Monetize Your High-Value Courses”

The pay-per-course model is as straightforward as it sounds—learners pay once to access a full course. This traditional method has long been the standard in online education and still holds massive potential for high-value courses, contributing to your company’s revenue.

It’s particularly effective for creators offering comprehensive, well-structured learning experiences that deliver specific outcomes, such as certifications or career advancement.

The McKinsey report on ‘How Technology is Shaping Learning in Higher Education’ shows that learners are more eager to invest in their education when they can clearly see how it will help them develop new skills and advance their careers.

As education technology, especially for skill-based learning, continues to grow, it’s becoming clear that students are happy to pay for courses that offer real, measurable benefits for their personal and professional development.

Platforms like LearnWorlds enable creators to monetize this way, giving them the tools to create immersive learning experiences with high production value. High-ticket courses, especially in niches like business, self-development, or skills training, can command prices well into the hundreds or even thousands of dollars.

💡 Pro Tip: Elevate your course pricing by offering bonuses like one-on-one coaching, exclusive downloads, or lifetime access to course updates. High-value extras are key to justifying premium pricing.

Freemium Model or “How to Offer Value Upfront to Nurture Relationships and Build Trust”

The freemium model is all about giving value upfront—letting your audience try a piece of your offering for free, and then converting them into paying customers once they’ve experienced your expertise.

Think of freemium as the modern “try before you buy” strategy. Whether you offer free course sections, downloadable resources, templates, or webinars, the goal is to build trust.

The power of the freemium model lies in its ability to create a low-risk entry point for users.

For example, platforms like YouTube offer creators a way to provide free content while using tools like Patreon or their own websites to upsell more premium, personalized experiences.

And here’s the kicker: about 60% of consumers are more likely to purchase from a creator once they’ve had a free trial or sample. This is why coaches, consultants, and course creators often use freemium content as a pathway to premium, paid offerings.

💡 Pro Tip: The trick to freemium is to give away just enough to showcase your value but leave enough behind the paywall to keep them hungry for more. Free content should solve a small problem, but your paid content should solve the big one.

Understanding the Difference: Subscription Model vs. Membership Model

Before diving into the specifics of subscription and membership models, it’s important to understand how these models differ in terms of value and structure.

A subscription model revolves around ongoing access to content, services, or products. Subscribers typically pay a recurring subscription fee, often monthly or annually, to receive continuous updates or access to digital content, such as streaming services or e-learning platforms.

This model is more transactional in nature, with the focus being on delivering fresh, relevant content to retain users.

Subscription Model

The relationship between the creator and the audience is more passive, relying on content delivery as the primary value driver.

On the other hand, a membership model emphasizes community and engagement. While content may still be part of the offering, members are paying not just for what they receive but for the experience of belonging to an exclusive group where interaction with the creator and other members is a central feature.

Membership Model

The relationship between the creator and the audience is highly interactive, with members paying not just for content but for the experience of belonging to an exclusive group and engaging with both the creator and other members.

The membership model fosters a stronger sense of loyalty and connection through personalized perks, such as live webinars, direct Q&A sessions, and networking opportunities with peers. The retention metric in this model is driven by the emotional and relational aspects, making it more relational than transactional.

In essence, while both models involve recurring payments, the subscription model is content-focused, and the membership model is community-driven.

Both models contribute to minimizing churn and improving customer retention. Understanding these key differences helps creators choose the best model for their content and audience, ensuring long-term retention and engagement.

Now, let’s explore each of these models in more detail.

Subscription Model or “How to Stabilize Your Income With Recurring Revenue”

Subscription models are the backbone of many successful creators. According to a recent report by Stripe, creators using subscription platforms have collectively earned billions, with over 1 million creators receiving payouts exceeding $25 billion globally in 2023 alone.

By offering exclusive content for a monthly fee, you can add stable and predictable revenue streams to your bottom line. With a consistent flow of income, you are free to focus on content creation without the stress of chasing individual sales, as this model allows you to focus on high-quality content creation without the constant pressure of chasing new customers.

Think of it as your audience becoming loyal “members” who pay for premium, often personalized, experiences they can’t get elsewhere.

💡 Pro Tip: Content tiers are critical in subscription models. By offering different levels of access, from basic to premium, you allow a wider range of audiences to support you at different financial levels while giving them a taste of exclusivity.

Membership Model or “How to Build a Community that Fosters Loyalty and Continuous Engagement”

A membership model is more than just content distribution; it’s about offering an exclusive community where creators provide ongoing value, foster deep connections, and create a sense of belonging.

Membership models excel in retaining audiences because they offer more than transactional value—members gain access to exclusive perks, personal interactions, and opportunities to connect with like-minded individuals.

A survey by Harvard Business Review found that communities with active engagement enjoy higher retention rates, with loyal customers being 50% more likely to purchase from creators again.

Furthermore, 80% of consumers are more likely to engage with brands that provide personalized experiences, a core benefit of membership models.

💡 Pro Tip: The success of a membership model lies in the exclusive value it offers. Your focus should be on providing perks like live webinars, early access to content, and direct Q&A sessions to build deeper connections and increase long-term loyalty.

Marketing Tools to Drive Success in Revenue Streams

Marketing tools are various strategies, software, and platforms that you can use to promote your products or services, engage with customers, and drive sales.

These tools include both traditional and digital methods, such as email marketing, social media management, content creation, SEO, customer relationship management (CRM) systems, and analytics software.

Marketing tools are designed to streamline marketing efforts, automate processes, personalize communication, and ultimately help your business reach its target audience more effectively, measure performance, and optimize your marketing strategies.

Implementing effective marketing tools is crucial to maximize the impact of your business model. These tools can help you nurture leads, convert prospects into paying customers, and retain existing clients.

Below, we explore four key marketing tools—email marketing, social media, marketing automation, and analytics & audience segmentation—with detailed insights on how to leverage creators’ business tools like LearnWorlds to optimize these efforts.

Email Marketing or “How to Personalize Your Communication to Nurture Leads and Improve Conversion”

Email marketing continues to be one of the most reliable and high-return tools for business success. With an impressive average ROI of $42 for every $1 spent, it remains a cornerstone of digital marketing.

The secret to maximizing this tool lies in personalization. Personalized email campaigns can increase open rates and conversions, with emails having 26% higher open rates when subject lines are personalized.

For example, with LearnWorlds’ email marketing integrations, you can easily manage and automate email campaigns by linking platforms like Mailchimp or ActiveCampaign. This allows you to segment your audience based on behavior (e.g., course completion, lesson views) and send highly personalized content, such as reminders, discounts, or new course offerings tailored to each student’s learning journey.

To illustrate, you can use LearnWorlds to trigger automated emails after a student completes a course, offering a discount on their next course or suggesting advanced modules based on their performance.

Your professional looking Academy in a few clicks

Start FREE Trial

Social Media or “How to Amplify Your Reach and Foster Engagement”

With over 5.17 billion social media users worldwide, leveraging social media platforms (Meta, LinkedIn, X, Instagram, and even YouTube) is crucial for creators looking to expand their reach and build engagement.

Social media marketing offers an opportunity for two-way communication, where creators can interact with their audience, gather feedback, and create a sense of community.

Having your knowledge business on a learning management system that supports easily sharing your online course promotions, updates, and content previews across multiple social media platforms is crucial.

This will also help you build a community around your courses, driving organic growth to your online school through user-generated content, testimonials, and social sharing.

For example, part of your marketing campaigns could be to engage your audience by promoting live events, such as webinars or Q&A sessions hosted directly on LearnWorlds, which can then be shared across social platforms to attract more students and foster a stronger community connection.

Marketing Automations or “How to Streamline Your Knowledge Business Processes and Scale Your Efforts”

Marketing automation is invaluable for you as a creator if you want to scale your efforts without losing the personal touch with your customers and audience.

Automation tools allow you to efficiently manage lead generation, follow-ups, and customer retention—saving time while maximizing impact. In fact, 74% of marketers say that automation directly saves them time, while 47% claim it increases conversions.

Here’s an example from LearnWorlds that offers seamless automation through integrations with tools like Zapier. You can practically automate everything from sending onboarding emails to tracking student progress and triggering specific actions.

For instance, when a student reaches a particular milestone, LearnWorlds can automatically send a congratulatory message or suggest the next step in their learning journey.

Analytics & Audience Segmentation or “How to Understand and Target Your Audience Segments Effectively”

Data-driven decision-making is at the core of successful marketing strategies. Tools that offer analytics and audience segmentation allow you to gain deep insights into your audience’s behavior and preferences, ensuring they can deliver the right content to the right people at the right time.

Facts don’t lie…volume 3212! Segmented email campaigns have been shown to perform significantly better than non-segmented ones. According to research, segmented email campaigns achieve a 14.31% higher open rate and a 100.95% higher click-through rate than non-segmented campaigns.

This highlights the power of audience segmentation in improving engagement and conversions in email marketing.

If you use a learning management system like LearnWorlds, you already have access to robust analytics and reporting tools, giving you detailed insights into how students engage with your courses.

From tracking course completion rates to understanding which modules receive the most attention, these analytics can help creators refine their offerings to better meet student needs.

Audience segmentation can also be utilized to tailor your marketing efforts. You can segment students based on behavior, demographics, or course progress, allowing for personalized marketing outreach.

For instance, you can target students who have completed a beginner-level course with promotions for advanced-level courses and target inactive users with re-engagement campaigns.

With LearnWorlds’ built-in analytics specifically, you can track KPIs such as student retention rates, engagement levels, and sales performance, allowing you to continually improve your marketing strategies.

Your professional looking Academy in a few clicks

Start FREE Trial

How to Integrate Revenue Streams and Marketing Tools to Achieve Maximum Impact for Your Knowledge Business

To achieve sustainable growth and profitability, it’s crucial to not only select the right business model but also to integrate it effectively with marketing tools that drive engagement, retention, and conversions.

Why? Because this is the most efficient way to maximize the potential of your business strategies and create a seamless, automated system for success.

In this article, we’ll dive into three powerful strategies that can elevate your business model to new heights: cross-selling, funnel optimization, and retention techniques. These approaches are game-changers for driving growth and boosting engagement.

Keep reading, and stay tuned for upcoming in-depth blog posts where we’ll break down each strategy in even greater detail!

Cross-Selling Opportunities or “How to Leverage One Online Course to Promote Another”

Cross-selling is one of the most effective ways to increase the average transaction value. By offering related products or services alongside a primary offering, you can enhance customer satisfaction while increasing revenue.

For example, if a user is purchasing an online course about business strategy, you could offer an advanced, specialized course as an add-on.

Companies that implement cross-selling techniques have seen increases in revenue by 10-30%. This approach is highly effective across various industries, as it allows businesses to enhance their average transaction value by offering complementary or related products and services to existing customers.

With marketing tools like email automation, you can identify purchasing behaviors and use personalized recommendations to cross-sell effectively.

For example, with LearnWorlds you can build these systems seamlessly by offering course bundles or additional course modules that appear after a purchase. With marketing automation integrated, personalized emails can be sent to suggest relevant upsells, increasing the overall transaction value.

💡 Pro Tip: Utilize behavior-triggered emails and course recommendations to engage customers at the moment they’re most likely to buy, ensuring you capture cross-sell opportunities at peak engagement.

Funnel Optimization or “How to Move Customers Through Different Touchpoints from Awareness to Conversion”

A well-optimized sales funnel is the backbone of any successful business model. Whether you’re offering subscriptions, pay-per-course models, or memberships, funnel optimization ensures that potential customers move smoothly from the awareness stage to conversion.

This involves understanding and tracking the customer journey, optimizing every touchpoint to minimize friction and maximize conversions.

Marketing automation tools like HubSpot and ActiveCampaign can help streamline this process by automating follow-ups, nurturing cold leads, and tracking your customer base’s behavior to deliver the right content at the right time.

A well-optimized funnel leads to greater efficiency and less manual effort.

For instance, if a visitor shows interest in a free course module, you can create an automated workflow to nurture them with valuable content, followed by promotional offers that encourage them to invest in a paid course.

Integrating online course platforms like LearnWorlds with marketing automation tools allows you to easily manage these workflows, tracking each customer’s progress through the funnel and adjusting your strategies in real-time.

Retention Techniques or “How to Combine Marketing Automation and Personalization to Increase Customer Lifetime Value”

Retention is just as important as acquisition. In fact, increasing customer retention rates by just 5% can increase profits by up to 95%, according to Harvard Business Review.

Retention efforts focus on keeping your existing customers engaged and loyal, and the key to this is personalization and marketing automation. Combining both tools ensures that customers receive personalized content and offers that reflect their unique preferences and behaviors.

With tools like LearnWorlds, you can send personalized course recommendations, updates, or exclusive access to content, making students feel valued and increasing their likelihood of staying engaged.

You can also automate reminder emails for upcoming course releases or renewal notifications for subscription models, making the customer journey seamless.

By leveraging behavioral data from tools like Google Analytics or Mailchimp, your online real estate school can create personalized learning experiences tailored to your students’ interests.

For example, if a student frequently visits your course pages related to commercial property leasing or brokerage management, you can send them personalized emails recommending advanced courses or webinars on those specific topics.

This targeted approach improves engagement by making students feel seen and understood. Over time, it drives higher course completion rates, boosts customer lifetime value (CLV), and fosters stronger loyalty to your school, as students recognize the personalized support in their learning journey.

Stay Tuned – Your Journey with Revenue Streams and Marketing Tools is Just Beginning

In this article, we’ve laid the foundation by defining two essential elements for creators—revenue streams and marketing tools—and explored how they work together to supercharge your growth, even if you are just a startup.

Whether it’s a subscription, membership, freemium, or pay-per-course model, the way you monetize your content is as important as how you market it.

Pairing these models with the right marketing tools—like email personalization, social media engagement, and automation—allows you to reach new heights of efficiency, retention, and profitability.

We’ve only scratched the surface of what’s possible when you align your business model with a robust marketing strategy. The real magic happens when you start integrating these systems, creating a smooth, automated engine that continuously drives growth.

The best part? This is just the beginning. In the upcoming blog posts, we’ll deep-dive into the finer details of each business model and uncover advanced techniques for funnel optimization, cross-selling, and retention.

Get ready for actionable insights that will help you take your business to the next level. Stay tuned for more expert advice on how to make the most out of your business model and marketing tools with LearnWorlds. Don’t miss out on the opportunity to turn your content into a thriving, sustainable business!

Meanwhile, get hands-on experience with LearnWorlds—the leading platform that offers the flexibility and scalability you need to build a thriving online business. Start your 30-day free trial today and see how easily you can integrate powerful tools with your business model. Your success story starts here!

Your professional looking Academy in a few clicks

Start FREE Trial

The post Mastering the Basics: Understanding Revenue Streams & Marketing Tools to Drive Your Success appeared first on LearnWorlds.

How to Measure Customer Training ROI: 15 KPIs to Keep an Eye on

Androniki Koumadoraki — Mon, 07 Oct 2024 08:22:15 +0000

Return on investment (ROI) is a major concern for any business, especially when they invest significant resources. When it comes to customer training programs, the investment can be small or large, but the potential wins are always big.

Customer education programs enhance the onboarding experience and improve overall customer experience, positively impacting business growth. That said, measuring the ROI of customer training is challenging, mainly because it can be difficult to pinpoint its exact impact.

9000+ brands trust LearnWorlds to train their people, partners & customers.

Start a FREE Trial

In some cases, the effects are apparent. For example, you build a course or create a video tutorial to help customers use a specific feature. If feature adoption increases a few months after the launch, you can safely attribute this to the recently introduced training resource.

But what happens when renewal rates or upsells go up? In this case, It’s hard to link success to customer education (or measure the extent of its impact). Sales growth can be achieved by multiple factors, like an exciting new feature release, an offer, or some capable additions to your sales team.

In this blog post, we’ll shed light on the puzzle of customer education ROI by examining 15 key KPIs that indicate success and explaining how to track them in a way that links them back to customer training.

But first…

Why Should I Measure Customer Training ROI?

A customer education program is a business initiative and a significant investment. As such, it shouldn’t be left to fate. Measuring the ROI of customer education helps you understand where your efforts stand and make data-driven decisions regarding its future and even the future of your business.

15 Essential KPIs to Measure Customer Training ROI

Let’s clarify that there are no wrong or right KPIs to measure. The following ROI metrics are indicative, and not everyone will be relevant for your business (although all of these matter to stakeholders). Since customer education is linked to your business strategy and goals, the must-track metrics are unique for every business.

In any case, implementing a measurement framework is essential so you know whether your initiatives not only meet customer needs but also help you achieve business growth.

💡 Want to learn more on how to maximize your business impact with customer education? LearnWorlds held an insightful webinar with customer education expert Vicky Kennedy, who shared her tried-and-tested measurement framework. Click the link below to watch for free!

Watch webinar

First, we’ll start with metrics that demonstrate how customers respond to your program and how effective it is in terms of learning and engagement.

Note that the most efficient way to gain access to these essential metrics with no fuss is to create and deliver your training program using a customer training platform or learning management system (LMS).

1. Course Completion Rates

This metric tracks the number of customers who finish the courses they start, reflecting content engagement and perceived value. High completion rates indicate that customers find the content engaging and valuable.

How to measure: Track the percentage of customers who finish the courses they start.

2. Learner Engagement Metrics

Learner engagement is linked to interaction with training content and is expressed through analytics like time spent on each activity and module, click rates, number of logins, and interaction with different types of training content (videos, articles, quizzes) or even your community. These metrics monitor learner behavior and can help you determine which content, activities, and courses are the most engaging.

How to measure: Use analytics to track user activity, monitor click rates, time spent on pages, and interaction with multimedia elements.

See an example from our platform:

3. Certifications Issued

Awarding a certification enhances perceived product value and enables you to monetize your customer training course. A high number of certifications issued points to an effective and engaging training course, provided that the certification is issued upon the successful completion of an exam. It also shows customer commitment to mastering your product, which is a positive indication for product adoption and retention.

How to measure: Count the number of customers earning certifications and compare it against participation rates.

4. Attendance and Participation

Attendance rates at live training sessions, webinars, and workshops clearly reflect the program’s appeal and success. High participation rates indicate that customers find value in the training sessions offered and are actively engaged.

How to measure: Track attendance at webinars, workshops, or live training sessions.

💡 The following metrics focus on the business impact of customer education. These are the most important metrics when determining customer training ROI as they demonstrate tangible results and are, therefore, directly linked to your business goals.

5. Customer Satisfaction (CSAT) and Net Promoter Score (NPS)

These metrics gauge customers’ satisfaction with your product and whether they would recommend your offerings to others. You want CSAT and NPS to be as high as possible; the opposite is a strong predictor of customer churn and negative word-of-mouth.

How to measure: Conduct product-focused surveys at key touchpoints, such as after product usage, purchases, or during regular customer check-ins with CSMs and support, to gather specific feedback on their satisfaction levels.

6. Customer Retention Rate

The most crucial metric, customer retention can be significantly improved through education, which ensures users understand and derive value from your products. The impact of customer education on retention is even more evident for complex products where lack of understanding leads to cancellations.

How to measure: Compare churn rates among educated vs. uneducated customers.

7. Time to Value (TTV)

Another essential metric to track during customer onboarding, time to value measures the time from initial engagement with educational content to achieving the first success milestone, eg., performing a task. Reducing the time it takes for new customers to understand and effectively use your product can boost satisfaction and adoption rates and prevent early churn.

How to measure: Measure the time from the customer’s first interaction with educational content to when they achieve their first success milestone.

8. Product Adoption and Feature Utilization

Product and feature adoption are among the must-have KPIs on your list. These metrics calculate feature usage among educated customers, showing how education drives product understanding, which directly impacts adoption rates.

How to measure: Track which features are used more frequently by customers who have participated in education programs.

9. Support Ticket Reduction

Assesses the reduction in support tickets after customers engage with educational content, indicating improved self-sufficiency. Effective education should reduce the number of support tickets as customers become more self-sufficient.

This, in turn, can also reduce customer support costs because your customer base can continue to expand while your support team stays the same.

How to measure: Monitor the volume of support tickets before and after customers engage with educational content.

10. Customer Lifetime Value (CLV)

Educated customers tend to spend more, stay longer, and are more likely to purchase additional products or services. This is why we always say, “educated customers are your best customers” – not only is acquiring new customers expensive but also repeat customers are those who contribute the most to your bottom line.

How to measure: Analyze the CLV of customers who participate in education programs compared to those who do not.

11. Sales Growth and Upsell/Cross-sells

The definition of “let’s talk numbers” and some of the most burning KPIs: sales growth. Customer education often leads to increased sales through better product understanding and awareness of additional offerings.

Not only that; through social media engagement and regular communication, customer training increases existing customers’ loyalty to your brand and brings repeat business.

How to measure: Track the revenue generated from upselling or cross-selling to educated customers.

12. Self-Service Success Rate

This metric tracks how frequently customers resolve issues independently, reflecting the effective use of self-service resources. When customers can solve problems independently using available resources, you can rest assured you’re doing a good job offering targeted training.

How to measure: Track how often customers resolve issues without contacting support, utilizing resources like knowledge bases or forums.

13. Community Engagement

Customer activity in forums, user groups, and social media indicate a strong connection with your brand and deep product knowledge. Engaged customers not only help others but also transmit their enthusiasm for your brand and help boost engagement. Overall, this metric clearly indicates loyalty and advocacy, and it should be closely monitored.

How to measure: Monitor activity levels in online communities, forums, and social media groups.

14. Customer Effort Score

Customer Effort Score (CES) measures how easy it is for customers to interact with a company, typically during support interactions, purchases, or using a product or service. It is a great indicator of customer satisfaction and a predictor of churn. This metric is also helpful for identifying deficiencies in your customer enablement strategy.

How to measure: Customer Effort Score (CES) can be measured by asking customers to rate how easy it was to interact with your business or complete a task on a scale (e.g., 1-7). This is usually done through a survey right after the customer interaction with a question like “On a scale of 1 to 7, how easy was it to resolve your issue today?”

15. Customer Reviews

Customer opinions and ratings on products or services provide insights into customer satisfaction, features they love or hate, and areas that need improvement. Reviews highlight strengths and weaknesses in your offerings and can heavily influence potential customers.

How to measure: Monitor and analyze reviews across platforms like your website, third-party review sites, and social media to gauge overall sentiment. Engage with customers as much as possible.

Final Thoughts

ROI calculation is tricky but necessary. By tracking these KPIs, you can gain valuable insights into the effectiveness of your customer training programs and their impact on your business goals and bottom line.

Investing in customer training is an investment in your customers’ success, which ultimately drives your business forward. Start measuring your customer training ROI today to ensure that your educational initiatives are not just meeting customer needs but also contributing to long-term success.

Looking for the best customer training LMS? LearnWorlds is your go-to solution. Our platform offers features that facilitate streamlining and administration, content creation, and in-depth monitoring with reports on learner progress and engagement, academy performance, and sales.

Take advantage of our 30-day free trial and try LearnWorlds now, commitment-free.

9000+ brands trust LearnWorlds to train their people, partners & customers.

Start a FREE Trial

Introducing LearnWorlds’ New Inline Sign-in/Sign-up Form Feature

Luiza Coimbra — Thu, 12 Sep 2024 06:32:43 +0000

Gone are the days when visitors had to navigate to the top bar to sign in or sign up. Now, you can place the sign-in/sign-up form anywhere on your website, maximizing convenience and engagement.

We’re thrilled to announce a powerful new feature on LearnWorlds: the Inline Sign-in/Sign-up Form. This new feature revolutionizes how your visitors engage with your website, offering a seamless user experience.

Your professional looking Academy in a few clicks

Start FREE Trial

What is a Sign-in/Sign-up Form, and Why Use it as a Website Section?

The Inline Sign-in/Sign-up Form is a dynamic new section available under the LearnWorlds’ Website Builder.

Traditionally, users could only sign in or sign up through a button on the top bar, taking an extra step to open a popup form. While functional, this method added unnecessary friction to the user experience.

🫸 Previously: Visitors had to detour to the top bar, click the sign-in or sign-up button, and wait for a popup form to appear. This extra step could discourage potential users from completing the sign-in or sign-up process, resulting in lower conversion rates and a less efficient user experience.

🌟 Now: You can place the form directly within any section of your website. This means users can sign in or sign up immediately upon landing on a page without navigating away or opening a separate form.

This new streamlined process:

💁 Implementing the Inline Sign-in/Sign-up Form is simple.

Access the feature through your LearnWorlds Website Builder and choose where you want to add the new section to place the form on your website. Customize the form to match your brand and start reaping the benefits of a streamlined user experience.

Offer Your Visitors What They Need, at the Right Time and Place

When building your website, it’s important to consider the visitor’s journey and ask questions like “What are my visitors trying to achieve on this page?”, “When is the right timing to display this information” or even “Is this page distracting them from signing in?”.

Integrating the sign-in/sign-up form as a website section allows you to answer all of these questions according to your business goals and create a smoother user experience on your website.

👉 Let’s check some use cases that might help you apply these improvements

Selling courses: optimize the conversion of your landing pages

If you’re selling courses, subscriptions, or digital products, building dedicated sign-up funnel landing pages will help you capture leads and convert them into paying customers.

Now you can include a sign-up section to direct visitors from valuable information about your offerings straight to the sign-up form, taking advantage of the momentum and creating a compelling and efficient conversion path.

Training Employees: go straight to the point and save your learners’ time

Internal training schools often serve employees who need quick and direct access to training materials. Having a dedicated page with just the sign-in form streamlines this process, ensuring that employees can log in and start their training without unnecessary distractions or steps.

Segmenting your users: based on where they came from

LearnWorlds’ tagging functionalities allow you to segment your users and create personalized learning experiences. If you have the sign-up form displayed now on different pages, among different contexts, simply choose to apply tags on the section settings. That way, every time a visitor converts through the form, they will get tagged, and you will have full visibility of where they came from.

Tagging users based on the page they signed up from offers several benefits:

Streamlining user access with LearnWorlds’ Inline Sign-Up Forms & SSO: tailored login for different user groups

If you provide training courses to different companies, you can activate SSO on the sign-in settings of your website.

Let’s imagine you run an online school offering a specialized course and have several clients enrolled from different organizations. Previously, users would have to choose their organization from a generic sign-up pop-up, selecting from options like “SSO with Organization A,” “SSO with Organization B,” and so on.

With LearnWorlds’ new Inline Sign-Up Forms, you can take personalization to the next level. Now, you can create individual, branded login pages for each client:

Each page features an embedded inline sign-up form, giving users direct access tailored to their organization. This eliminates the need to sift through multiple login options, creating a smoother and more personalized experience. Your clients’ users will have their own exclusive login gateway for your courses, making access simple and intuitive.

Ideal for businesses, universities, or any organization with distinct user groups, this feature streamlines the process for both you and your clients, enhancing the user experience while keeping operations organized and efficient.

Note

Don’t forget to enable the SSO option on your website settings, otherwise it will not be offered as an option on the Inline Sign-up Form.

Take the Next Step to Make Your Website Efficient

The new Inline Sign-in/Sign-up Form feature is a significant enhancement to LearnWorlds’ website capabilities, offering more flexibility, improved user experience, and enhanced conversion opportunities.

Whether you’re an internal training school, a course seller, or a school with complex SSO requirements, this feature is designed to meet your needs and help you achieve your goals.

🔗 For more information on how to use this tool, visit our support article.

Not a LearnWorlds customer yet? Experience the power of LearnWorlds and start your 30-day free trial to discover all the amazing things you can achieve with your online academy.

Your professional looking Academy in a few clicks

Start FREE Trial

The post Introducing LearnWorlds’ New Inline Sign-in/Sign-up Form Feature appeared first on LearnWorlds.

Introducing Marketing Automations: Elevate your game with Meta, Google Tag Manager, and Mixpanel

Luiza Coimbra — Thu, 01 Aug 2024 07:56:31 +0000

Do you feel stuck in your marketing strategies and don’t know what’s the next step to get quality leads? Available for Learning Center and High Volume plans, our newest addition to Automations are here to make your marketing data actionable.

Designed to maximize your marketing efforts, the new Marketing Automations functionality allows you to seamlessly integrate and track events from your school on Google Tag Manager, Meta, and Mixpanel. Not sure what this actually means? Let’s clear things up for you.

Your professional looking Academy in a few clicks

Start FREE Trial

What are Automations?

LearnWorlds’ Automations is a tool designed to work in the background of your school, enhancing your personalized communication workflows. By selecting triggers, actions and conditions, you enable the platform to perform actions and communications with your learners automatically and on the right timing.

💁 For instance, through Automations you can send an email when users complete a course, offering them a coupon to other educational products. Or add a tag every time users enroll in a specific course and offer them personalized website navigation. With ready-made templates and customizable triggers and conditions, you can communicate on the spot.

👉 Learn more on how to harness the power of Automations

The New Marketing Automations

To help you build smoother workflows and more effective marketing strategies, we’ve added new triggers and actions to our set of automations. You can now fire events as new actions to Google Tag Manager, Meta and Mixpanel.

“Firing an event” to marketing tools like Google Tag Manager, Meta, and Mixpanel means sending a signal or piece of data to these platforms when a specific action occurs in your school. This action, known as an event, could be anything from a page view, button click, form submission, or any user interaction that you want to track.

At LearnWorlds, we are firm believers of the saying “What you can’t measure, you can’t manage.” So, getting the right data from your school will help you optimize your ad campaigns, understand your leads and learners behavior better and make actionable decisions.

Enable your integrations

Before setting up your automations, make sure to enable the integrations with the analytics tools.

Take Advantage of Top-Notch Marketing Tools

LearnWorlds is one step ahead of the competition, bringing built-in automations to help you achieve better results without the need for coding skills and complex setups.

As we understand the importance of leveraging advanced marketing tools to stay competitive, our Marketing Automations integrate seamlessly with industry-leading platforms, ensuring you have the best tools at your disposal.

Integration with Google Tag Manager

Google Tag Manager (GTM) is crucial for any marketing strategy because it makes adding and managing tracking codes on your website easy. This means you can set up and change your marketing tags faster, which helps your website run better and gives you more accurate data about users’ behavior.

With GTM, you can quickly update and improve your marketing efforts based on real-time information, ensuring your ad campaigns always perform at their best.

When an event is fired to GTM, it triggers the appropriate tags (pieces of code) that you have set up. For example, when a user submits a form, GTM can fire an event to track this submission and send the data to Google Analytics for reporting and Google campaign optimization purposes.

Leveraging Meta

With many changes happening in the marketing space during the past years (e.g., ad blockers and cookies), attributing your results to the right performance campaigns is getting less effective and your marketing tools have less data to work with. That might be why your Meta campaigns are more expensive than they used to be.

Connecting your LearnWorlds pages with Meta (formerly Facebook) lets you track user interactions and optimize your advertising campaigns. You can ensure your ads reach the most relevant audience by firing the right events.

Connection with Mixpanel

Mixpanel is a powerful analytics tool that provides insights into user behavior and product (your academy) usage. The tool deeply interprets product data, helping you understand user behavior and improve learning & navigation paths.

Understanding how students interact with courses and materials and how they navigate your school is vital for educational institutions and knowledge businesses. Integrating Mixpanel with LearnWorlds enables you to make data-driven decisions and enhance your educational offerings.

Take the Next Step in Your Marketing Game

Strengthen your marketing efforts with LearnWorlds’ Marketing Automations. By integrating with top-notch tools like Google Tag Manager, Meta, and Mixpanel, you can streamline your processes, gain valuable insights, and optimize your paid campaigns for better results and optimized budget allocation.

Let’s explore some ways you can harness the power of Marketing Automations to optimize your academy 👉

Selling digital products

If you’re selling courses, subscriptions, or other digital products, marketing automation can significantly enhance your ability to attract, engage, and convert leads. By integrating LearnWorlds with powerful tools like Google Tag Manager and Meta, you can automate and optimize your marketing strategies, making them more effective and efficient.

💡 Here are the use cases for you to get inspired:

Use Case: Maximize lead magnet conversion

Automation trigger – User previewed a paid course
🕛 When

Automation Action – Send event to GMT and Meta
🎯 Then

How to Use:

Cross-Platform Advertising: Use GTM to trigger cross-platform ad campaigns (e.g., Google Ads, YouTube) targeting users interested in your course and convincing them to make the purchase.
Remarketing Campaigns: Create remarketing lists for users who previewed your paid course but haven’t purchased it and target them with Meta ads with a special offer.

Why Needed:

Enhanced Marketing Strategies: Leverage data to execute advanced marketing tactics that are not possible with school analytics alone.
Increased Engagement: Drive further engagement by targeting users who show intent with relevant ads.

Use Case: Drive better retention with your school

Automation trigger – User hasn’t visited the school in the last X days
🕛 When

Automation Action – Send event to GMT
🎯 Then

How to Use:

Dynamic Remarketing: Trigger dynamic remarketing ads across Google Display Network to re-engage inactive users.
Personalized Email Campaigns: Use GTM events in your email marketing tools to send personalized re-engagement sequences based on inactivity data.

Why Needed:

Automated Re-engagement: Automate re-engagement strategies using GTM to trigger ads and emails based on inactivity, which is not feasible with basic school analytics.
Churn Reduction: Proactively address potential churn by targeting inactive users with tailored content and offers.

Use Case: Nurture upselling & new sales opportunities

Automation trigger – User makes a payment
🕛 When

Automation Action – Send event to Meta
🎯 Then

How to Use:

New Sales Ad Targeting: Create lookalike audiences based on clients with purchases and build an effective Meta campaign to promote your new product.
Upselling Remarketing: Retarget existing clients with advanced products by highlighting the benefits of your higher-level knowledge offerings.

Why Needed:

Customer Acquisition: Improve targeting to acquire more paying customers.
Secure Growth: Maximize the potential of your existing client base, ensuring retention and continuous business growth.

Offering employee and customer training

If you’re a training organization, whether focusing on internal training or customer training, marketing automation can greatly improve the learner experience and streamline navigation flows on your website, course player, and learning content. By integrating LearnWorlds with advanced tools like Mixpanel, you can enhance your training programs and achieve better outcomes.

💡 Here are the use cases for you to get inspired:

Use Case: Leverage micro-flow insights

Automation trigger – Use multiple triggers:
🕛 When

User Signs Up
User Enrolled in a Course
User Starts a Course
User Reaches X% of Course Progress
User Completed a Course
Certificate Awarded
User Enrolled in another Course

Automation Action – Send event to Mixpanel
🎯 Then

How to Use:

Manage drop-off points: Stimulate users to proceed through the micro-flow, re-engaging them with communication at each milestone.
A/B test: Implement micro-improvements at different touchpoints of the paths and test the best way to engage your learners.

Why Needed:

Comprehensive User Journey Analysis: Understand the complete user journey from signing up to your school to becoming a loyal client.
Personalized Engagement: Deliver personalized content and offers based on user behavior and milestones.
Data-Driven Marketing: Create targeted marketing campaigns based on user interactions and progress.

Stay Ahead in the Competitive Educational Market

When done right and strategically, marketing automations revolutionizes how you connect with your audiences. Take advantage of this new feature to enhance your marketing efforts and refine your campaigns with streamlined tracking, targeted advertising, and insightful data analysis.

Embrace Marketing Automations with LearnWorlds and take your marketing strategies to the next level, so you can focus on delivering exceptional educational experiences.

🔗 For more information on how to use automations with integrated analytic tools, visit our support articles for Google Tag Manager, Mixpanel, and Meta.

Not a LearnWorlds customer yet? Experience the power of LearnWorlds and start your 30-day free trial to discover all the amazing things you can achieve with your online academy.

Your professional looking Academy in a few clicks

Start FREE Trial

The post Introducing Marketing Automations: Elevate your game with Meta, Google Tag Manager, and Mixpanel appeared first on LearnWorlds.

Go Global with Confidence: Introducing Stripe Tax for International Course Sales

Lizaveta Skrobat — Thu, 01 Aug 2024 00:00:26 +0000

At LearnWorlds, we understand the challenges that eLearning businesses face when expanding globally. Managing taxes across different countries can be a complex and time-consuming process, often hindering growth.

Before, LearnWorlds provided only one option for tax management – Quaderno. While Quaderno is a popular, robust, and reliable solution, we recognized our customers’ need for the flexibility to choose and connect with their favorite tools.

That’s why we are excited to introduce Stripe Tax – a powerful tax management solution designed to simplify global expansion for course creators and training organizations.

Your professional looking Academy in a few clicks

Start FREE Trial

For many businesses in the eLearning sector, navigating the complex world of tax compliance can be daunting. Each country has its own set of tax regulations, and keeping up with these can be both time-consuming and stressful.

Whether you are selling courses to individual learners or providing training programs to organizations, ensuring compliance while trying to grow your business can feel like an uphill battle. Stripe Tax is here to change that.

Simplified Global Tax Compliance

Stripe Tax allows you to calculate, collect, and report taxes on global payments with a single integration. This means you can always be sure you are collecting the correct amount of tax, regardless of where your customers are located.

With support for over 50 countries and all US states, Stripe Tax covers a wide range of jurisdictions, making global tax compliance straightforward.

Efficient Tax Management

Managing taxes doesn’t end with collecting them. Reporting and filing are equally important. Stripe Tax allows you to export your tax transaction data, making it easy to complete your tax filings and returns.

You can report aggregate transaction data by filing period and summarize it based on each location’s filing requirements, ensuring you stay compliant with local regulations.

Focus on Growth

By automating the tax compliance process, Stripe Tax frees up your time and resources. You can focus on what matters most – growing your business and delivering high-quality educational content to your learners.

The peace of mind that comes with knowing your tax obligations are being handled efficiently is invaluable.

Customizable and Integratable

Stripe Tax works with any payment processor and allows you to define your own pricing, branding, and onboarding flow. This flexibility ensures that the solution can be tailored to fit your specific business needs, providing a seamless experience for both you and your learners.

Expanding your business globally should be an exciting journey, not a stressful one. With Stripe Tax, you can simplify tax compliance, reduce risks, and focus on scaling your knowledge business with confidence.

Our goal at LearnWorlds is to empower you with tools that make your operations smoother and your growth faster.

Integrate your LearnWorlds school with Stripe Tax today and experience the ease of global tax management.

How to access the Stripe Tax integration

💁For more detailed information, please check our support article.

Not a LearnWorlds customer yet? Start your free 30-day trial and explore the most innovative eLearning platform that empowers you without limits.

Your professional looking Academy in a few clicks

Start FREE Trial

The post Go Global with Confidence: Introducing Stripe Tax for International Course Sales appeared first on LearnWorlds.

The Best White-Label Online Course Platform for Elearning Businesses

Nick Malekos — Tue, 25 Jun 2024 06:00:37 +0000

Did you know that consistent brand presentation can actually increase revenue by up to 20%?

Statistics don’t lie. In today’s fast-paced, ultra-challenging business landscape, you need to do anything in your power to stand out from the competition. In this light, establishing and promoting your online school’s brand should be your number one priority.

Here at LearnWorlds, we firmly believe in facts. We use our expertise in edtech to provide course creators with a prominent white-label eLearning platform that allows them to build successful white-label online courses for their learners.

Your professional looking Academy in a few clicks

Start FREE Trial

Why Do You Need a White-Label Online School?

Branding is a powerful concept in marketing and e-commerce businesses. “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association)

Having a strong brand means that many people, visitors, or customers recognize your company’s unique characteristics and strongly associate them with certain values, ideas, or a product/service.

A powerful brand can help you sell more courses or price higher while at the same time differentiating from the competition.

So, why should you prefer a white-label course platform for your virtual classrooms, webinars, corporate training, and any other learning experience you want to provide?

Exclusivity – It feels like you have created something from scratch, offering a higher-valued proposition.

Trust – Your customers already trust you, and anything that comes under your brand name, design, and the company will be more reliable. This increases someone’s willingness to make repeat purchases from someone they trust. Just think about the difference this would make when deploying customer education programs!

Consistency – Your students have a seamless experience, staying at your own website instead of visiting an unfamiliar environment – the secure environment you have created for their learning. This goes along with design elements, using your company’s colors, logo, and fonts.

Experience – LearnWorlds offers a unique, social, and interactive experience, but the best part is that you can customize your customers’ learning journey. This means customizing the landing pages using our powerful no-code Website Builder and pre-built templates, the assessments and quizzes, the course player, developing your own branded mobile app, and many other parts of the process.

Value & Price – A strong brand is valuable to a company, brings new customers, and attracts investors (or buyers). But it can also allow you to price higher (high-ticket selling). Think of Apple vs Samsung. They might offer a similarly good phone, but Apple always charges more for their products, and their customers happily pay for them.

Employee Satisfaction – Many employees choose to work for companies based on their brand values, exclusivity, and unique perks. A branded corporate academy can instill a sense of pride and satisfaction as it will be perceived as a higher quality internal training for them.

Advertising – Brand consistency will also help you while advertising. Using your social media or paid ads, you are using your company name, logos, color, font, etc. Continuing your sales funnel with a consistent tone will increase the likelihood of enrollments and of learners purchasing your courses.

What Does White Label Mean?

As an entrepreneur, your first instinct might be to solve business challenges by yourself. Basically, that’s the point of entrepreneurship, isn’t it? Well, not always.

In many cases, building a custom solution from scratch in an attempt to meet the exact specifications of your business can be a recipe for failure. You could be reinventing the wheel and making mistakes others before you have already mastered.

Alternatively, you could dramatically slow your time to market when you are trying to troubleshoot and learn outside of your core expertise. Not to mention that it is also costly to develop tools and solutions that already exist in other formats.

Here is where a white-label solution comes to the rescue and helps you easily avoid such problems while helping you build your personal branding!

White Labeling Explained

White-labeling refers to the practice of producing a product or service and allowing other companies to rebrand it as their own.

The term “white label” describes a product or service that a company manufactures and sells to another business enabling it to customize it with its own brand. The reseller can personalize the product or service and distribute it with its own brand, logo, and identity, so customers are able to associate that product with that reseller.

Likewise, a white-label online course is created with an e-learning platform that is branded on behalf of another company, i.e., yours.

Therefore, you can drastically alter the look and feel of a standard platform and have it fully portray your own corporate identity, giving your trainees, customers, or employees a seamless learning experience with your course content.

Who Uses White Label Products?

White labeling is common across various industries and can apply to both physical products and digital services. So, we are not strictly speaking about SaaS solutions (Software as a service).

Startups and small businesses, retailers, e-commerce businesses, financial institutions, tech companies, hospitality businesses, healthcare providers, or other service providers (e.g., web designers, consultants, and freelancers) are examples of businesses utilizing white-label services.

Perhaps the most common use is by agencies, such as digital marketing agencies. These agencies often leverage white-label services to expand their service offerings without the need for extensive in-house resources.

Here are some white-labeling use case examples:

💁🏻Explore the best email marketing platforms for online courses here.

This list of examples is not exhaustive, but it should give you an idea of white-labeling and how it works. The same principles apply to most white-label SaaS platforms you find in the e-learning industry.

What are the Benefits of White Labeling?

Simply put, not only can you quickly and easily brand a white-label SaaS product, such as an online learning school, but you also benefit from a diverse set of built-in features and integrations.

You don’t have to worry about spending time and money on research or development. All you need to do is take the software and add your own branding.

Here is what you can expect to get from a white-label solution:

A white-label solution keeps your learners happier, as you directly provide them with a prepackaged solution they can instantly use to reach their learning goals.

Using a white-label elearning platform customized with your brand clearly saves you time and money. You would practically need to invest a huge amount of money, time, and human resources to build your own learning solution from scratch. Not to mention the time you would need to test and market the solution. An existing white-label learning management system is much more cost-effective.

Besides, what would you rather do? Focus on building a custom solution or focus on developing your core business?

Teachable vs Thinkific vs Kajabi vs LearnWorlds White Label

As you may know, not all e-learning platforms are created equally. Each platform serves a specific niche of course creators, entrepreneurs, or businesses.

All course platforms offer the capability to connect a custom domain name; it is almost an industry standard. White-label features begin by removing the mentions of the brand, for example, “Powered by…” or “Created with…” labels on the bottom of each page.

The main things you would be looking at in a white-label course platform sorted by importance would be:

Teachable, Thinkific, Kajabi, and Learnworlds under the lens of white labeling completeness (comparable packages).

While most platforms offer the basic white-labeling, when you get into the details, it is easy to identify a true white-label course platform.

When you don’t consider branding or white-labeling, all platforms offer unique features for an online course business, which makes each platform better for different audiences.

However, Teachable offers the least in terms of a white-label product. While it offers a school login, it prominently displays a Teachable login option.

And, during the login process, it redirects students to an unbranded login page bearing the platform’s name. This is a breach of the consistency principle we mentioned earlier.

This way, any sense of white labeling is lost. You might have paid top dollar to get a branded school – and still, during the first user interaction, the provider brand is exposed.

Another thing we go above and beyond here at LearnWorlds is that we have built a set of unique Social Logins and Single Sign-On to make it easier for your users to log in.

Those logins need to pass from a Social Account, which, by default, is branded. Those are branded under the platform you are using, but we go a step beyond to white-label them.

For example, Thinkific offers white labeling in the sign-in forms until someone clicks on a social login through Facebook or LinkedIn.

This is not only a white-label concern but also a privacy concern for your customers’ data. While they know your branding, they have suddenly jumped on a page mentioning a different company.

Similarly, emails sent by Teachable, Thinkific and Kajabi come from their own domain with a change in the sender’s name, making them not true white-labeled. If you can open an email and check the sender’s email to see @t.kajabimail.net, @m.teachable.com, and @notify.thinkific.com, this is not white-labeling.

Your students may be confused as to who the sender is, or worse, the emails you worked so hard to craft word by word may not reach their intended recipients. You can’t afford to risk that.

That’s not how we do things here at LearnWorlds. We want to provide you with the best white-label solution your brand can use.

For us, white-label schools mean no logos or links to anyone other than the company or organization itself. A true white-label LMS enables you to remove all vendor references, regardless of where they are located.

Learnworlds is one of the top course platforms and the only one providing an entirely white-label experience, for both desktop and mobile. As SaaS software, it has all the key features you need and even more!

💡Eager to find the perfect platform for your online courses? Discover how to choose the right elearning solution in this FREE expert webinar.

Watch on-demand

🎨LearnWorlds No-Code Website Builder

The powerful drag-and-drop LearnWorlds No-Code Website Builder enables you to design and customize your online school’s website just as easily and quickly without any technical skills.

Simply drag elements like headers, footers, images, text blocks, and widgets into place to create a professional-looking site that aligns with your own branding.

Use our Theme Explorer to choose from pre-designed color schemes and fonts. Customize your school’s typography and page layouts, and get the combination that works best for you!

📱LearnWorlds Mobile App Builder

The LearnWorlds Mobile App Builder is a premium white-label mobile learning app solution that puts your brand in the spotlight!

With our Mobile App Builder, you can fully customize and release your online school’s mobile app and provide it to your learners directly on Apple iOS or Google Android under your brand. Yes, it’s fully customizable, and it’s entirely yours!

You can choose your app’s name and icon and customize the colors, text, backgrounds, splash screens, and onboarding screens. This will allow you to provide your learners with a seamless mobile experience and boost their engagement on the go.

At LearnWorlds, we put you, the course creator, at the center of our focus. To offer the highest quality of service, we did a thorough analysis of our competition, examining several dozen courses delivered on the most prominent platforms to determine if they actually provide white-label courses.

It wasn’t hard to figure out that the courses weren’t really white-labeled after all.

Final Thoughts

Your brand is one of your company’s most valuable assets. Whether you have an established online business or are building one, you should protect and nurture it. If you’re looking for the best white-label software solution, then you should look for a platform that really gets the job done, and meets your specific needs.

Ready to build your own online course business with your rules and your branding?

Try LearnWorlds now with a 30-day free trial. No credit card is needed, and no strings attached. Plus, most of our features are available, so you can get the full LearnWorlds experience!

Your professional looking Academy in a few clicks

Start FREE Trial

	Teachable	Thinkific	Kajabi	LearnWorlds

Custom Domain	✔️	✔️	✔️	✔️
Login Page (The platform’s name is not visible on the login page)	✔️	✔️	✔️	✔️
Social Media Login (The platform’s name is not visible in the social media logins)	❌		❌	✔️ Customer Brand
Footer Branding (The platform’s name can be removed from the footer of landing or course pages)	✔️	✔️	✔️	✔️
Email Notifications (from your domain e.g. support@youracademy.com instead of the platform)		✔️	Partially	✔️
API Availability	✔️ (Limited number of calls)	✔️	✔️ Limited (for certain integrations)	✔️
Option for Branded mobile apps	❌	✔️ iOS & Android	✔️ iOS & Android	✔️ iOS & Android
Remove branding from UI (in case you want to resell the platform)	❌	❌	❌	✔️

Business Growth Archives - LearnWorlds

7 Best Business Budgeting Software for Your Customer Training Needs

Create Your High-Impact Customer Education Program with Business Budgeting Software

What is Business Budgeting Software?

Why Choose Budgeting Software for Customer Training?

Key Features to Look for in Business Budgeting Software

Expense tracking

Resource allocation

Forecasting tools

Reporting

Integrations

Top 7 Business Budgeting Software Options that Integrate with Your LMS

Xero – for small businesses and startups

QuickBooks – for small businesses

Solver – for small businesses that want to grow

Vena – for medium-sized businesses

Prophix – for medium-sized businesses

Workday Adaptive Planning – for medium-, large-, and enterprise-sized businesses

Anaplan – for large enterprise-sized businesses

How Business Budgeting Software Improves Customer Training

Tips for Choosing the Right Budgeting Software for Your Business

Your professional looking Academy in a few clicks

FAQs

What should I look for in budgeting software for customer training?

Can I integrate budgeting software with my LMS for better tracking?

What is the ROI of using budgeting software for training programs?

Content licensing: Expand your reach and revenue by selling your course content

Your professional looking Academy in a few clicks

What is content licensing?

Definition of content licensing

Importance of intellectual property in content licensing

Why license your course content?

Benefits of content licensing

Your professional looking Academy in a few clicks

Understanding content licensing agreements

Types of content licensing agreements

Types of content you can license

Crafting a content licensing strategy

Creating a content licensing agreement

Essential elements of a licensing agreement

Marketing licensed content to organizations

Navigating legal considerations in licensing intellectual property

The future of content licensing

Your professional looking Academy in a few clicks

FAQs

Further reading

5 Best No-Code LMS Mobile App Builders in 2025

What is a No-Code App Builder?

Definition and Explanation of No-Code App Builders

Benefits of Using No-Code App Builders

How No-Code App Builders Work

No-Code Vs. Low-Code Mobile App Builder

Native Vs. Progressive Web Apps

Key Features of a No-Code LMS Mobile App Builder

Customization and Flexibility Options

Top 5 No-Code Mobile App Builders

1. LearnWorlds Mobile App Builder

🎨 A Simple, Intuitive & 100% White-Label Visual Editor

🛍️ Your Own App Store Account

🙅‍♀️ No App Maintenance From Your Part

⏱️ Real-Time Testing

💯 One Dashboard, Countless Possibilities

🔔 Targeted Push Notifications

👀Section Visibility per Tag

🧑‍🤝‍🧑 Guest User Flow

🤑 One Click & One-Off Payments

🤓 Learning Reminders

📲 Exclusive Mobile Content

🎥 Interactive Video for Microlearning

📶 Offline Video Mode

🎓 Flowing Learning Experience

📊 App Analytics

👤 Advanced User Progress

✅ Assessments For Every Need

🧑‍🤝‍🧑 Vibrant Learning Community

🔗 Powerful Integrations

🛠️16 API Calls

🔑Multiple Login Methods

📧 Email Verification

🔐2FA Support